The ethnography workshop will be led by Neil McPhee, MD of Nuance Research and qualitative researcher for the past 34 years and Dr Malcolm Evans, semiotics expert and founding partner of Space Doctors in the UK, will present the semiotics workshop.
SAMRA chair Elsa Thirion-Venter says, "We've specifically selected these two topics as they are of great relevance and importance in the marketing research industry worldwide and specifically in South Africa."
To book, contact Nadia at az.oc.armas@ofni or Kerry Oliver at az.oc.emileht@oyrrek.
![[SAMRA 2011] How to uplift your brand in a complex social media space](https://biz-file.com/c/1106/74217-300x156.jpg)
![[SAMRA 2011] Tech is great, but understanding people is better - Neil Higgs](https://biz-file.com/c/1106/74120-300x156.jpg?1)
![[SAMRA 2011] Story of Africa's future, by Guy Lundy](https://biz-file.com/c/1106/74022-300x156.jpg?2)