Retail Marketing News South Africa

Go glamping with Brutal Fruit

Brutal Fruit has just undergone its own pack revitalisation, and is now offering 2100 women the chance to invigorate their own lives through an exciting new European trend... Glamping.

"Targeted at all women between the ages of 18-30, this all-encompassing weekend will be hosted at the beautiful Casalinga, with a host of workshops full of hints and tips. Expert guest speakers will cover areas such as lifestyle, spirit, beauty and body in glam detail. Brutal Fruit has evolved into a brand that is aspirational, exciting and elegant and the same is to be said about their consumers," said Meenal Harry, Brutal Fruit marketing manager.

The Brutal Fruit Glam Camp campaign launches on 30 November 2011. The event will be run as two separate workshops on the 11 and 12 February 2012. There is a strong drive to get consumers to win these double tickets through social media, online, in-store, radio and various printed magazine publications, and by becoming a Brutal Fruit loyalist online. Obtaining the tickets involves a bit of work and above all, a bit of adventure.

Of the lucky winners, 100 VVIP ladies will experience the delight of a full five-star overnight glamorous camping stay, while being able to mingle with local celebs. Access to VVIP tickets is only obtained via Brutal Fruit's Facebook and Twitter (@_Brutal_Fruit) pages, which include games that need to be completed for entry.

For further details please visit www.facebook.com/brutalfruitsa.

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