The new version of the AdWords web interface, the online application through which advertisers monitor and manage their online marketing campaigns, began public testing in November 2008 and is currently available to South African advertisers.
By listening closely to local and international advertiser feedback and iterating rapidly, the company has redesigned the interface with the goal of making account management faster, clearer and more intuitive. Campaign navigation is now simpler, data more accessible, and many new features have also been added.
New advertisers who have yet to try online marketing are encouraged to sign up and check out the new features. Starting yesterday, Google will also begin requiring more existing advertisers to use the new interface exclusively.
“While the changes do not affect how ads run, we hope that the updates provide advertisers with clearer insight into their ad campaigns and simpler ways to take action. We also remain committed to constantly improving our advertising offerings to help advertisers effectively manage their accounts. With the new AdWords interface infrastructure in place, we'll continue to experiment, solicit feedback and introduce additional features over time - regardless of the new interface's graduation from beta status,” commented a company spokesman.
Go to www.google.com/adwords/newinterface/ or read more on the blog at adwords.blogspot.com/ for more information.