Winners
| The Inkosi Assegai Award - 2010 | Mr Price Group Financial Services - Price Group Financial Services - Mobile CR |
| Direct Marketer of the Year sponsored by MTN | Joanne Cowie of Nedbank |
| DMA Hall of Fame sponsored by Nedbank | Rory Duckles and Steve Bird |
| Organisation of the Year | Edgars |
| Supplier of the Year sponsored by ABSA | Lesoba Difference |
| DM Education & Training sponsored by Services Seta | Agon Training |
| Public Sector Service Award sponsored by Services Seta | City Power |
| Category | Gold | Silver | Bronze | Merit |
|---|---|---|---|---|
| 3D | Action Ambro's - Swear All You Like | Joe Public - Brothers - Life Direct Mailer | Action Ambro's - The Invisible Host | Mortimer-Harvey - Absa Vehicle and Asset Finance Women's Campaign |
| Direct Mail | Lesoba Difference - Nedbank MORE Fitness | The Agency/Action Ambro's - Come Together | Lesoba Difference - Endangered Wildlife Trust Rhino Poaching | Edgars & 5th Dimension - Edgars July Red Carpet Experience |
| Direct Mail | The Foschini Group - One Card. Endless Choices | |||
| Direct Response - TV, Infomercials & Radio | Draftfcb - Lexus: Where optional is a standard | Action Ambro's - Find what's his name | Ogilvy Johannesburg - The dramatic turnaround | Euro RSCG South Africa - Hair is for Keeps |
| Direct Response - Outdoor, Ambient & Print | No award | Action Ambro's - Maths is all that | The Foschini Group - Got A Card Campaign | Action Ambro's - Free |
| Direct Response - Outdoor, Ambient & Print | 4D Euro RSCG - Behind the Scenes | |||
| Unaddressed Campaigns - Direct Distribution/ Inserts | No award | Lesoba Difference - Potatoes South Africa - Schools Campaign | Draftfcb Cape Town - World of Certainty | Greymatter - Shopper's Friend |
| Catalogue / Mail | No award | No award | Lesoba Difference - Direct Mail Centre Sales Toolkit - South African Post Office | No award |
| Alternative Media - Activations / Experiential | Lesoba Difference - Hawkers Campaign | Lesoba Difference - Wilderklawer Sweet Surprise Seedless Watermelon | Action Ambro's - Find what's his name | Tequila - Standard Bank My Card Activation |
| Alternative Media - Activations / Experiential | Alphabet Soup - SAICA - Now I Can | |||
| Telephone Marketing | No award | Awarded to O'Keefe & Swartz - The Standard Bank Chartis Accidental Death Plan | O'Keefe & Swartz - O'Keefe & Swartz Accidental Death and Disability Upgrade Campaign | Standard Bank of South Africa - AccessLiving - Invite to Apply |
| Category | Gold | Silver | Bronze | Merit |
|---|---|---|---|---|
| Mobile sponsored by Two Old Dogs | Mr Price Group Financial Services - Price Group Financial Services - Mobile CRM | Carat / Isobar / TBWA - Unite Mzansi Unite Mxit Mobile Activation | Gloo Digital Design - Juicy Details | UM Connect powered by Lighthouse Digital - Chevrolet Hot New Spark |
| Online Advertising | Stonewall + - Stonewall + Interactive Press Release | Draftfcb Cape Town - Time-wasting Banners | Gloo Digital Design and Net#work BBDO Cape Town - TopTV MSN Takeover | Gloo Digital Design - South African Tourism 2010 campaign site |
| Viral Marketing & Social Media | Gloo Digital Design & Black River FC - Mini 6 Colours | uShaka Marine World - Sushi Digital Campaign | AquaOnline - The Adventures of Eggward | Gloo Digital Design & Joe Public - Magic Moments Football Club |
| Website & Microsite | Draftfcb Cape Town - Retrenchyourself.com | Innoviate One-to-One Marketing - BMW X1 Conquest | Action Ambro's - Swear All You Like | Joe Public - eBucks Festive Campaign Catalogue |
| OscarTango | 10Fold - Celebrating Strides | ||||
| Email Campaigns | No award | Action Ambro's - A Better Home - Your Email | AquaOnline - September Rates Mailer - Early Bird Offer | Action Ambro's - Swear All You Like |
| HomeChoice - August 2010 Email Campaign Series |
| Category | Gold | Silver | Bronze | Merit |
|---|---|---|---|---|
| Multiple/Integrated Media sponsored by MTN | Draftfcb Cape Town - Retrench Yourself | Action Ambro's - Swear All You Like | iKineo - The Jack Daniel's Auction House | Oscar Tango | 10Fold - Celebrating Strides |
| Category | Gold | Silver | Bronze | Merit |
|---|---|---|---|---|
| CRM & Loyalty sponsored by Computer Facilities | iKineo - The Jack Daniel's Auction House | Oscar Tango | 10Fold - Celebrating Strides | Conexus - Going Beyond - The Power of Consistent Brand Experience | Model Citizen - Club H, Ultimate Delight |
| ERM sponsored by the Services Seta | No award | Lesoba Difference - re-RED ERM Programme | iKineo - The Relaunch of the MTN Direct Marketing Forum | No award |
| Database and Analytics Innovation sponsored by MTN | No award | No award | SilverstoneCIS - NetWRX Business Social Networking and Event Relationship Management | No award |
| Craft Awards sponsored by Action Ambro's | No award | Joe Public - eBucks Direct Mailer Dust Photographer / Bee Lifeguard | Lesoba Difference - Endangered Wildlife Trust Rhino Poaching | Action Ambro's - The Invisible Host |
| Art Direction | Joe Public - Rock4AIDS Direct Mailer (Spark Hope) | PrimaPlus - Making things possible | Draftfcb Cape Town - World of Certainty | Lesoba Difference - Peugeot Motors SA Loyalty Club Mag |
| Creative Solutions | Joe Public - Rock4AIDS Direct Mailer (Spark Hope) | Joe Public - Brothers - Life Direct Mailer (Maize) | Action Ambro's - Swear All You Like | Draftfcb - Prius Grow a Plant |
| Ireland/Davenport - BMW X1 Launch Campaign |
| Student Marketing Campaign - Workshop | University of Johannesburg - Catch a glimpse of what can be yours |
| Student Marketing Campaign - Workshop | University of Johannesburg - Taking Flight with Standard Bank |
| Student Marketing Campaign - Curriculum | University of Pretoria - National Adoption Programme - Doctor's Programme |
| Student Marketing Campaign - Curriculum | University of Pretoria - the Potatoes SA Project - Chefs, Chef Schools, Cooks and Home Cooks Programme |
| Young Direct Marketer of the Year | Gavin Forsyth of Home Choice |
