In your face advertising in the form of large pink billboards that state: www.wantbiggerboobs.com, are currently busting out all over Gauteng's prime spots. And five second radio and cinema spots are encouraging less endowed woman to the website to find out how to enhance their bra size with this proven product.
Up for the challenge was Net#work Copywriter, Brad Reilly. He said: "We knew that just the mere mention of a product that increases the bust size and the average consumer would automatically dismiss it. We knew there would be millions of questions like 'how does it work' and 'will I gain weight?' So we set up a website that answers even the unanswerable."
"We wanted to sell the promise and not the product directly, which is why we didn't use a logo or a packshot in any of the advertising. One of the major bonuses of this campaign is the measurability by the number of hits on the site. With this campaign, we expect Biobust to walk off the shelves," says Reilly.
Tracy O'Brien Publicity for Net#work BBDO
