Liquor Store Manager

• Oversee daily bar operations: Ensure smooth running of opening, service, and closing procedures.
  

• Stock management:
  

• Monitor inventory levels of liquor, mixers, garnishes, and supplies.
• Order stock from suppliers in a timely manner to prevent shortages.
• Conduct regular stocktakes and reconcile discrepancies.
• Implement inventory control systems to minimise wastage and theft.

• Bar setup and presentation:
  

• Ensure bar counters, shelves, and seating areas are clean, organised, and visually appealing.
• Maintain ambience through appropriate lighting, décor, and music.

• Equipment maintenance:
  

• Ensure bar equipment (refrigerators, glass washers, POS systems, sound systems) are functional.
• Arrange servicing or repairs when needed.

• Recruitment and training:
  

• Hire qualified bartenders, servers, barbacks, and security (where applicable).
• Conduct onboarding and training in service standards, responsible alcohol service, and safety.

• Scheduling:
  

• Create and manage staff rotas based on business needs and special events.
• Ensure adequate staffing during peak hours and events.

• Performance management:
  

• Supervise staff performance, provide feedback, and conduct evaluations.
• Handle staff grievances and enforce discipline when necessary.

• Team development:
  

• Encourage a positive work environment with teamwork and open communication.
• Provide continuous development opportunities (cocktail workshops, service training).

• Maintain high service standards:
  

• Ensure all guests receive prompt, courteous, and professional service.
• Address customer complaints and resolve issues quickly and diplomatically.

• Engagement:
  

• Build relationships with regular patrons and ensure a welcoming environment.
• Promote loyalty programs or VIP memberships where applicable.
• Atmosphere:

  
  

• Monitor and adjust music volume, lighting, and seating to enhance the customer experience.

• Revenue control:
  

• Set pricing strategies for beverages and promotions to optimise profit margins.
• Implement upselling and cross-selling techniques.

• Cash handling:
  

• Supervise POS transactions, till balancing, and cash drops.
• Audit sales reports for accuracy and prevent fraud or discrepancies.

• Budgeting and cost control:
  

• Develop and monitor budgets for stock, staffing, and entertainment.
• Track expenses and find efficiencies to improve profitability.

• Reporting:
  

• Prepare regular financial and operational reports for ownership or senior management.

• Legal compliance:
  

• Ensure adherence to local alcohol licensing laws and verification policies.
• Maintain all permits and licenses (liquor license, entertainment permits, etc.).

• Health and safety:
  

• Enforce hygiene standards and cleanliness across the bar area.
• Conduct regular safety checks and fire drills.
• Ensure staff are trained in responsible alcohol service and first aid.

• Security:
  

• Implement ID checks, crowd control measures, and emergency protocols.
• Coordinate with security personnel during events or busy nights.

• Promotional campaigns:
  

• Design and implement drink specials, happy hours, or theme nights to drive sales.
• Collaborate with marketing teams or use social media to promote events.

• Branding:
  

  • Ensure consistent brand identity through décor, menu design, and service style.
    

• Partnerships:
  

  • Build relationships with suppliers, local businesses, and event organisers for sponsorships and promotions.
    

A crucial part of bar management—especially in venues with live music, DJs, or themed nights.
a. Planning and coordination

• Plan and schedule entertainment events such as:
  

  • Live bands, DJs, karaoke, open mic nights, trivia, or themed parties.
    

• Develop an annual or monthly entertainment calendar aligned with target audience and seasonal trends.
  

• Coordinate with event promoters and performers to finalize dates, contracts, and requirements.
  

b. Talent management

• Source and book performers, negotiate fees, and ensure all contracts are legally compliant.
  

• Conduct sound checks and coordinate with technical staff for lighting and audio setup.
  

• Manage performer hospitality and ensure their experience reflects positively on the venue.
  

c. Promotion of events

• Collaborate with the marketing team to promote entertainment through:
  

  • Social media, posters, event listings, influencer partnerships, and local press.
    

• Oversee ticket sales (if applicable) and ensure accurate tracking of attendance and revenue.
  

d. Event operations

• Oversee event execution to ensure smooth flow from setup to closure.
  

• Manage crowd control, entry policies, and guest experience during events.
  

• Troubleshoot issues such as technical glitches, performer delays, or rowdy patrons.
  

e. Post-event evaluation

• Analyse attendance, sales performance, and audience feedback.
  

• Review event ROI and adjust future plans accordingly.
  

• Maintain relationships with successful acts for repeat bookings.
  

8. Administration and reporting

• Maintain accurate records of:
  

  • Staff schedules, stock levels, sales data, and entertainment contracts.
    

• Submit weekly/monthly reports on sales performance, expenses, and customer feedback.
  

• Prepare compliance and audit documentation as required by local authorities.
  

9. Leadership and representation

• Act as the face of the bar—representing the brand in the community and industry.
  

• Foster a professional and energetic culture among staff.
  

• Uphold ethical business practices and promote diversity and inclusion.