Direct Sales Account Executive

Key purpose of the role

To drive revenue growth by managing and expanding relationships with media agencies and their clients. The Direct Sales Account Executive is responsible for identifying commercial opportunities, selling advertising solutions across the company’s media platforms, and delivering exceptional client service. This role ensures campaign success through strategic planning, proposal development, and post-campaign analysis, contributing to the company’s market share, brand strength, and client satisfaction.

Key outputs/accountability

Revenue generation and sales growth

• Achieve individual and team revenue targets by selling advertising solutions to media agencies and their clients.
• Identify upselling and cross-selling opportunities across platforms (radio, digital, events, branded content).
• Achieving and exceeding set sales targets, across new, lost, and existing customer accounts.
• Driving revenue growth through Pro-Active client engagement and strategic sales initiatives.
• Monitoring and improving conversion rates to maximize sales opportunities.

Direct and client relationship management

• Build, maintain, and grow strategic relationships with key Direct personnel and brand decision-makers.
• Act as the primary point of contact for day-to-day campaign-related communication and problem-solving.
• Customer satisfaction and retention
• Handling client concerns and resolving issues timeously
• Understanding and effectively communicating product/service benefits
• Customising solutions to meet clients’ needs
• Staying updated on industry trends and competitor analysis

Strategic sales planning and proposal development

• Develop tailored proposals and pitches that meet client objectives and align with media platform strengths.
• Collaborate with internal stakeholders (content, marketing, strategy, CS) to package compelling commercial solutions.
• Effective pipeline and territory management (assessed through CRM usage, forecasting accuracy, etc.)
• Stay informed about industry trends, Direct structures, client developments, and competitor activity.
• Provide internal insights that help refine product offerings and positioning.

Internal processes and compliance

• Maintaining accuracy in sales reporting
• Timely follow-ups and closing deals efficiently
• Adherence to compliant business practices.
• Ensure smooth implementation of campaigns from briefing to billing.
• Monitor performance and deliverables to ensure client satisfaction and post-campaign reporting.

Organisational Capacity

• Working cohesively with internal teams
• Providing feedback for continuous improvement
• Contributing to team goals and initiatives through effective stakeholder management and collaboration. (sales team, leadership team, operations, trade marketing, stations, finance/prizes etc.

Minimum required qualification:

• Matric
• Sales Skills, Negotiation and Presentation Skills courses

Qualifications considered advantageous:

• Bachelors Degree
• Proven track record of working with big Agencies (+5 years)
• Selling on digital platforms would be advantageous

Minimum years of experience:

• 6-8 years of experience in Media Sales

Additional role requirements:

• Drivers Licence

Suitable candidates will be selected in accordance with Primedia Broadcasting’s Employment Equity Policy. Correspondence will only be conducted with shortlisted candidates. Should you not hear from us within two weeks of the closing date, please consider your application unsuccessful.
Send your detailed CV to broadcastingcareers@primedia.co.za with the Subject Line “DSAE”. The closing date for applications is 08 May 2025.

Posted on 05 May 16:35, Closing date 12 May