CRM & Marketing Automation Specialist

Job description

A growing international business is looking for a CRM & Marketing Automation Specialist to lead the rollout and optimisation of a new global HubSpot environment, while helping bridge integration and continuity with Microsoft dynamics 365.

This is a hands-on role suited to someone who combines strong technical CRM capability with strategic lifecycle marketing experience and a passion for building scalable customer journeys.

You will play a key role in configuring and scaling the platform across multiple markets, while designing automated, personalised campaigns that improve engagement, retention and commercial performance. The environment is fast-paced and entrepreneurial, ideal for someone proactive, detail-oriented and motivated by measurable impact.

What you’ll be doing:

• Support the induction and global rollout of our new HubSpot instance, including configuration, data migration, integrations, user onboarding and governance across markets
• Act as a bridge between HubSpot and Microsoft dynamics, ensuring data flows, reporting and customer records remain aligned throughout the transition and beyond
• Lead the design and delivery of end-to-end customer journeys - from acquisition through onboarding, engagement, retention and reactivation across email, automation and other CRM channels
• Build, test and optimise automated workflows, lifecycle programmes and triggered campaigns that deliver high impact and measurable growth
• Develop a segmentation and personalisation strategy that makes best use of our data and the capabilities of the new platform
• Define and own the KPIs for CRM and marketing automation, reporting regularly on performance and using insights to refine future activity
• Partner with marketing, sales, product and data teams to ensure customer journeys are joined up, aligned to business goals and technically well-supported
• Establish best practice for CRM operations globally: naming conventions, governance, GDPR and data compliance, deliverability and quality assurance
• Train and support colleagues across markets on using HubSpot effectively, acting as the go-to expert for the platform
• Stay close to developments in marketing automation, AI-driven personalisation and CRM tooling, bringing new ideas and approaches into the business

What we’re looking for:

• Significant experience in a CRM, lifecycle, or marketing automation role, with a track record of designing and delivering customer journeys that drive measurable growth
• Hands-on experience with HubSpot, ideally including involvement in an implementation, migration, or global rollout
• Working knowledge of Microsoft Dynamics, with the ability to navigate both platforms and understand how they interact
• Strong grasp of customer journey design, segmentation, lifecycle marketing and automation best practice
• Experience building and optimising automated workflows, triggered campaigns and multi-step nurture programmes
• Comfortable with data, able to define segments, interpret performance and use insights to shape strategy
• A solid understanding of data governance, GDPR and email deliverability
• Strong project management skills, with experience delivering platform rollouts or cross-market initiatives
• A proactive, self-directed approach, comfortable leading initiatives, influencing stakeholders and operating in an environment where you shape the roadmap
• Excellent communication skills, able to translate technical detail for non-technical audiences and collaborate across global teams

Requirements

• Automation design
• Hubspot
• Microsoft dynamics