Paid Social Media Campaign Manager

Job description

Job Specification

Job title  : Paid Social Media Campaign Manager

Company :CBR Marketing Solutions

Location  :Johannesburg

Reports to :Head of Paid Social

 1. Role purpose

The Paid Social Media Campaign Manager plans, builds, QA checks, launches, optimises and supports paid social campaigns across Meta, LinkedIn and TikTok, with Meta as the priority platform.

This is a paid social specialist role, not a basic campaign setup role. The incumbent must understand approved full-funnel strategy and translate the paid social component into accurate platform execution, strong optimisation logic, tracking validation and useful reporting commentary.

The role supports the Head of Paid Social through dependable execution, technical judgement, quality control and escalation support. It does not own wider client media strategy, non-social channel allocation, CRM/offline tracking infrastructure, dashboard/reporting infrastructure, final client narrative, or formal team mentoring.

2. Scope of role

Owns / leads

• Paid social execution across Meta, LinkedIn and TikTok.
• Campaign architecture, QA, launch, optimisation and paid social budget pacing.
• Paid social tracking validation, UTM checks and platform-level data quality checks.
• Paid social commentary, interpretation and recommended actions for reports.
• Senior support to the head of paid social when QA, escalation or urgent campaign support is required.

Understands / contributes

• Approved full-funnel strategies and how paid social supports each funnel stage.
• Paid social channel weighting across Meta, LinkedIn and TikTok only.
• Creative, audience, landing page, lead-form and funnel considerations that affect paid social performance.
• Attribution limitations and CRM/offline conversion gaps, with escalation to the correct owner.

Does not own

• Broader client media strategy or non-social channel recommendations.
• CRM/offline conversion infrastructure or technical implementation.
• Dashboard/reporting-system infrastructure or final report writing.
• Formal people management, direct reports, mandatory mentoring or team development plans.

3. Key accountabilities

• Paid social strategy execution -Understand approved full-funnel direction and translate the paid social component into campaign structure, objectives, audience logic, creative sequencing, testing priorities and optimisation milestones. Escalate broader media mix or cross-channel recommendations to the performance specialist, CSM and/or head of paid social.
• Campaign architecture and execution -Plan, build, QA, launch and optimise campaigns across Meta Ads Manager, LinkedIn campaign manager and TikTok ads manager. Maintain campaign hygiene through naming conventions, budget checks, tracking validation, approvals and post-launch monitoring.
• Technical platform excellence -Use advanced Meta knowledge and strong working knowledge of LinkedIn and TikTok to troubleshoot delivery, audience, tracking-validation and reporting issues without relying only on platform support.
• Optimisation and budget control -Monitor paid social performance daily, manage pacing within approved social budgets, and optimise based on KPI trends, data quality, platform learning signals and account health.
• Tracking validation and data quality -Validate pixels/tags, conversion events, UTMs, lead forms and platform reporting setup. Flag broader CRM/offline conversion gaps, data quality concerns or attribution limitations to the appropriate owner.
• Reporting commentary and communication -Provide clear paid social commentary, interpretation and recommended actions for reports and stakeholder updates. Present campaign logic when required, while broader client narrative remains with the relevant performance specialist, CSM or head of paid social.
• Senior support and process discipline -Support campaign QA, escalation handling and urgent issue resolution when required. Contribute to checklists, templates and process improvements without formal mentoring or line-management responsibility.
• Industry knowledge -Stay current with platform changes, privacy updates, AI/automation features, measurement developments, creative trends and paid social best practice.

4. Platform, reporting and tracking requirements

• Meta - advanced / priority ads manager, business suite / business manager, events manager, pixel, conversions API awareness, custom conversions, lead forms, catalogues, audiences, advantage+ features, placements, bidding, budget pacing, attribution and reporting.
• LinkedIn - strong / secondary campaign manager, business manager, insight tag, lead gen forms, matched audiences, ABM targeting, retargeting, document/video/conversation ads, bid strategies, reporting and B2B lead-generation optimisation.
• TikTok -medium/strong ads manager, business center, pixel, events API awareness, spark ads, creative testing, learning phase, audience building, automated creative tools, reporting and performance optimisation.
• Analytics and reporting - strong working capability Excel or Google Sheets, platform exports, dashboards such as looker studio, UTM governance awareness, funnel analysis and paid social performance commentary. Must read and interpret dashboards, not own reporting infrastructure.
• Tracking and data - strong platform-level tracking capability with CRM/offline awareness paid social pixel/tag validation, event checks, UTM checks, conversion troubleshooting awareness, attribution limitations and data quality checks. Must validate and flag issues, not own technical implementation or CRM/offline infrastructure.

5. Certifications and ideal background

Certifications:

• Meta certification is the priority: Meta certified media buying professional and/or Meta certified media planning professional is strongly preferred. LinkedIn marketing labs certifications are preferred. TikTok media buying professional certification is a bonus but not required. Practical judgement remains more important than certificates alone.

Experience:

• Minimum 4-6 years paid social / performance marketing experience, including at least 2 years managing meaningful Meta budgets and complex campaigns. LinkedIn and TikTok experience is strongly preferred.

Education:

• Relevant degree, diploma or certification in digital marketing, advertising, media, communications, analytics, business or a related field. Equivalent hands-on experience will be considered.

Client exposure:

• Experience communicating with clients or senior internal stakeholders, presenting paid social inputs and defending paid-social-specific recommendations with data.

Sector exposure:

• B2C and B2B performance marketing experience. Automotive, lead generation, ecommerce, education, property, finance or multi-location campaign experience is advantageous.

Language:

• Excellent business English, written and verbal.

 6. Core competencies

• Paid social strategic understanding.
• Understands full-funnel strategy and executes the paid social component accurately.
• Technical depth -strong platform mechanics, tracking validation, optimisation and troubleshooting across Meta, LinkedIn and TikTok.
• Analytical ability -separates signal from noise and turns performance data into practical paid social decisions.
• Communication -explains complex platform issues simply and provides clear paid social commentary.
• Time management - manages multiple accounts, deadlines and urgent requests without losing accuracy.
• Problem solving -finds root causes and proposes practical next steps, not surface-level fixes.
• Flexibility -adapts quickly when priorities, budgets, client needs or platform conditions change.
• Attention to detail -maintains accuracy in budgets, settings, UTMs, tracking validation and written inputs.
• Collaboration -works well with account managers, creatives, developers, analysts, performance specialists, CSMs and client stakeholders.
• Resilience -stays calm, accountable and solution-focused under pressure. 

7. Non-negotiables

• Strong hands-on Meta paid social experience and the ability to lead Meta execution confidently.
• Full understanding of full-funnel paid social strategy, with responsibility for executing the paid social component accurately.
• Strong technical capability across campaigns, delivery, tracking validation and reporting interpretation.
• Paid-social-specific recommendations, with broader cross-channel recommendations escalated to the appropriate owner.
• Budget pacing and weighting managed within paid social channels and campaigns only.
• Clear communication, strong time management, accuracy and calmness under pressure.
• Reliable support to the head of paid social and wider team through QA, escalation support and practical assistance when needed.

All CV Applications can be forwarded to: target

Communication will only be made with shortlisted candidates; should you not receive a reply within 2 weeks of your application being submitted, kindly consider your application as unsuccessful.

Requirements

As detailed above.

Posted on 14 May 14:08, Closing date 30 Jun