Sales Partnership Manager

Job description

Job Title: Partnership Manager
Company: GoodBasics
Location: Cape Town City Centre
Job Type: Full-time, In-office
Reports To: Founder
About GoodBasics
GoodBasics is a wellness brand pioneering Microbiome Support™ – a revolutionary approach to supporting health through probiotic biotechnology. As sister brand to global success Sneaker LAB, we're building a premium lifestyle brand that champions conscious living. Starting with home care, our vision extends across multiple wellness categories, all unified by our commitment to nurturing beneficial bacteria that support healthier lives.
Role Overview
The Partnership Manager is the operational engine driving revenue growth through strategic partnerships, retail activation, and brand amplification. Working directly with the Founder and cross-functional teams, you'll build and manage sales pipelines while executing marketing initiatives that convert to commercial outcomes.

This is a revenue-focused role that sits at the intersection of sales and marketing. You'll identify opportunities, secure partnerships, activate retail channels, and coordinate brand campaigns, all with a laser focus on driving growth and commercial performance. Initially focused on establishing dominance in South Africa while identifying international expansion opportunities.
Key ResponsibilitiesSales Pipeline and Partnership Development (40%)
Lead Generation and Conversion

• Research and identify high-value B2B leads (retailers, distributors, hospitality, partnerships) across SA markets and select international opportunities
• Find and validate key decision-makers and contact details
• Initiate outreach via email, LinkedIn, and other channels to secure discovery calls and meetings
• Qualify leads and build robust sales pipeline focused on revenue potential
• Schedule and coordinate meetings for sales team and founder
• Maintain and update CRM with lead intelligence and sales activity

Partnership Management and Revenue Growth

• Serve as primary point of contact for distributors, retail partners, and commercial collaborators
• Negotiate and finalize partnership terms, costings, and commercial agreements
• Drive partner performance through training, support, and relationship management
• Identify upsell and expansion opportunities within existing partnerships
• Track partnership revenue contribution and ROI
• Coordinate distributor onboarding and ongoing commercial support

Sales Support and Enablement

• Prepare sales decks, presentations, samples, and materials for outbound sales and distributor pitches
• Collaborate with marketing to align sales messaging and materials
• Support creation of sales enablement toolkits that drive conversion
• Develop Partner Communication Strategy to ensure seamless information flow
• Facilitate knowledge sharing between markets to replicate success

Trade Marketing and Retail Activation (30%)
Channel Execution and Revenue Optimization

• Develop and manage trade marketing calendars by market and channel (offline retail, e-commerce, distributors)
• Coordinate production and distribution of POS materials, product education tools, and visual merchandising
• Execute retail launch plans for new products, promotions, and campaigns designed to drive sell-through
• Monitor retail execution through store checks, photo audits, and field feedback
• Serve as bridge between marketing and retail/distributor partners for seamless asset delivery
• Analyse trade marketing performance, promotion ROI, and campaign effectiveness to optimize spend

Brand Partnership Activation

• Activate and manage brand partnerships and collaborations with strong commercial focus
• Coordinate joint campaigns, co-branded content, and partner events that drive revenue
• Execute partnership logistics including sourcing, production, and activation delivery
• Manage costings and execution of brand collaborations, ensuring pricing is finalized and profitability maintained

Marketing Coordination and Campaign Execution (25%)
Campaign Management

• Execute integrated brand campaigns across digital, retail, social, and PR channels with clear commercial KPIs
• Coordinate creative production including photoshoots, videos, packaging, and marketing materials
• Manage product launch strategies end-to-end from positioning through amplification
• Partner with internal teams on digital campaigns, social execution, and CRM initiatives
• Create and manage content calendars aligned with sales objectives

Platform and Digital Management

• Manage Shopify platform updates, product listings, and e-commerce marketing initiatives
• Create email campaigns, automation flows, and blog content that drive conversion
• Maintain brand consistency across web, email, and social platforms
• Coordinate influencer partnerships, seeding programs, and content collaborations

In-House Production and Supplier Management

• Coordinate in-house production needs including samples, packaging, and marketing materials
• Manage supplier relationships for production, printing, and fulfilment
• Source and procure materials for campaigns, events, and activations
• Oversee quality control and timely delivery

Performance and Reporting (5%)
Sales and Marketing Analytics

• Track and analyse sales metrics across markets, channels, and partnerships
• Compile regular dashboards on pipeline health, partnership performance, and campaign ROI
• Gather market insights from distributors on trends, challenges, and opportunities
• Monitor competitive activity and recommend strategic adjustments
• Provide founder with actionable intelligence for decision-making

What We Offer

• Ground floor opportunity to shape a pioneering wellness brand from early growth stage with direct revenue impact
• Direct exposure to founder and strategic commercial decision-making
• Autonomy and flexibility – proven performance earns greater freedom and trust
• Hybrid working model (in-office and WFH) that respects your productivity rhythms
• Diverse exposure to sales, marketing, partnerships, and business development across multiple channels
• Meaningful work that genuinely improves family health and environmental outcomes
• Learning from proven success – leverage Sneaker LAB's global distribution DNA
• Growth opportunities as the company scales across wellness categories
• Team culture that balances startup intensity with sustainable work practices
• Competitive compensation aligned with commercial performance

Requirements

Experience and Background

• 3–5 years experience in sales coordination, partnership management, trade marketing, or business development (wellness, lifestyle, FMCG, beauty, or consumer goods sectors preferred)
• Proven track record of lead generation, pipeline management, and closing partnerships
• Experience working across both digital and physical retail channels
• Experience coordinating with distributors, retail partners, or B2B clients
• Demonstrated ability to manage multiple commercial projects simultaneously
• Commercial acumen – understands what drives revenue and can prioritize accordingly
• Exceptional relationship management – natural connector who builds trust and drives partnerships forward
• Strong organisational and project management – manages numerous moving parts without dropping balls
• Data-driven mindset – comfortable using analytics to inform decisions and optimize performance
• Excellent communication across all levels – from founder to retail staff to external partners
• Proficiency in CRM software (HubSpot, Salesforce, or similar)
• Experience with project management tools and Microsoft Office / Google Workspace
• Understanding of LinkedIn Sales Navigator or similar prospecting tools
• Knowledge of Shopify, email marketing platforms, and e-commerce operations

Skills and CapabilitiesKey Attributes
Revenue-focused and results-driven – you understand that great marketing drives sales, and you measure success in commercial outcomes

Passionate about wellness – genuinely interested in helping people live healthier lives through microbiome support

Proactive self-starter – takes initiative, identifies opportunities, and drives results without constant direction

Strategic yet hands-on – comfortable thinking big picture while executing details

Startup agile – thrives in ambiguity, pivots quickly, wears multiple hats, and solves problems creatively

Natural relationship builder – people gravitate to you; you make connections happen

Detail-oriented with commercial awareness – sweats the small stuff but never loses sight of revenue goals

Collaborative team player – works seamlessly with founder, marketing, operations, and external partners

Comfortable with autonomy – understands that delivering excellent work earns greater freedom

Balanced intensity – excited about building something new while maintaining work-life balance

Company Description

About GoodBasics
GoodBasics is a wellness brand pioneering Microbiome Support™ – a revolutionary approach to supporting health through probiotic biotechnology. As sister brand to global success Sneaker LAB, we're building a premium lifestyle brand that champions conscious living. Starting with home care, our vision extends across multiple wellness categories, all unified by our commitment to nurturing beneficial bacteria that support healthier lives.

Posted on 10 Mar 10:49, Closing date 8 May