Marketing Manager

Marketing Manager — Digital and E-Commerce Growth
Location: Cape Town (Hybrid)
Employment Type: Full-Time

Our client, an internationally expanding consumer healthcare and dermatological products company, is seeking to appoint an experienced Marketing Manager — Digital & E-Commerce Growth. The organisation operates across multiple global markets including Sub-Saharan Africa, Europe, the UK, the Middle East, and North America, distributing products through pharmacy retail networks, global e-commerce platforms, and international distributors.

This opportunity is suited to a commercially driven marketing professional capable of delivering measurable revenue impact through coordinated execution across digital, e-commerce, print, and sales support channels.

Role Overview

The successful candidate will lead marketing execution and online channel optimisation across multiple regions while supporting broader multi-channel initiatives including print media and sales enablement.

Primary performance measurement will be linked to contribution toward topline sales growth. The organisation competes alongside multinational brands and operates without reliance on large promotional budgets; success in this role will depend on resourcefulness, prioritisation, and optimisation-driven execution.

The role requires close collaboration with the National Sales Manager in South Africa as well as regional distributors and agents globally. Responsibilities include coordinating internal and external resources — including design and digital/IT support — to ensure quality and timely delivery of initiatives.

Key Responsibilities

Digital and Performance Marketing

• Plan, execute, and optimise performance-focused campaigns
• Manage paid media activity and track ROI
• Drive acquisition and retention initiatives
• Align execution with revenue objectives

E-Commerce Channel Ownership

• Manage and optimise marketplace and online sales performance
• Oversee listing quality, accuracy, and conversion optimisation
• Identify growth opportunities
• Coordinate with operational stakeholders

Multi-Channel Marketing Execution

• Support execution of print and other media initiatives
• Coordinate development of marketing collateral
• Ensure consistency of messaging across channels
• Maintain brand alignment

Sales Enablement and Market Support

• Work closely with the National Sales Manager
• Support field sales initiatives
• Provide marketing support to global distributors and agents
• Deliver materials and initiatives that drive sell-through

Resource Coordination

• Direct workflow with designers and digital/IT support
• Translate commercial objectives into clear briefs
• Monitor output quality and timelines
• Coordinate agency or partner engagement where required

Regulatory and Localisation Considerations

• Support adherence to region-specific marketing requirements
• Apply attention to claims accuracy
• Ensure localisation of language and tone
• Maintain consistency across markets

Performance Monitoring

• Track campaign and channel metrics
• Provide actionable insights
• Manage budget utilisation
• Demonstrate measurable contribution to revenue growth

Influencer and Professional Engagement

• Identify and engage influencers and professional stakeholders
• Coordinate collaboration initiatives
• Monitor effectiveness and alignment with brand standards

Education

A relevant tertiary qualification in Marketing, Business, or a related field would be advantageous.However, demonstrated practical experience and a track record of delivering measurable commercial results will be considered equally important.

Required Experience

• Demonstrated digital marketing execution experience
• PPC campaign exposure
• E-commerce or marketplace familiarity
• Experience supporting multi-channel marketing initiatives
• Strong analytical capability
• Experience coordinating creative or technical resources
• Ability to operate across markets
• Commercial accountability mindset

Advantageous Experience

• Cosmetics or consumer healthcare sector exposure
• Dermatological product experience
• Amazon marketplace experience
• Sales enablement or distributor support experience
• Multi-language campaign coordination

Personal Attributes

• Results-driven
• Commercially aware
• Resourceful and pragmatic
• Structured and organised
• Collaborative communicator
• Comfortable operating in growth-focused environments

Remuneration

A structured compensation package is offered, comprising a base salary together with performance-linked incentives aligned to commercial outcomes.The role is revenue-impact driven, and variable components will reflect delivery against defined growth and channel performance objectives.Full details will be discussed with shortlisted candidates.

Application Process

Interested candidates are invited to submit a CV together with a brief summary outlining relevant experience and measurable results achieved to: recruitment@kimcharris.com Shortlisted candidates may be required to complete an assessment as part of the selection process.

Posted on 12 Feb 13:49, Closing date 13 Apr