Top stories






More news


Marketing & Media
Loyalty programmes aren’t fit for purpose: here’s how to fix them






















Construction & Engineering
‘Entirely preventable’: Minister slams systemic failures in George building collapse


The confirmed jury members for this year’s CMO Pencil award include:
A full list of jury members is available online.
The CMO Pencil category is now open to all industry professionals, allowing agencies to enter work that highlights the role of their client partners. Previously, eligibility was restricted to the highest-scoring entries from Best of Discipline and multiple Gold Pencil winners.
Previous winners include:
The One Show also recognises brands through the Penta Pencil, which honours long-term agency-brand partnerships that have produced outstanding creative work over five years.
Winning work contributes to The One Show Creative Rankings and The One Club’s Global Creative Rankings, which evaluate agencies, brands, production companies, and individuals across multiple international competitions.