On Thursday, 20 June, more winners were announced at Cannes Lions 2024.
Day 3 winners from Cannes Lions 2024
Experience: Brand Experience & Activation Lions
Weber Shandwick, Chicago was awarded the Grand Prix for The First Edible Mascot for brand Pop-Tarts. In the category Live Brand Experience or Activation.
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Experience: Creative Business Transformation Lions
LePub, Amsterdam was awarded the Grand Prix for the Refurb campaign for the brand Philips in the category Experience Transformation.
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Experience: Creative Commerce Lions
Publicis conseil, Paris was awarded the Grand Prix for Renault cars to work for brand Renault in the category Customer Acquisition & Retention.
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Experience: Innovation Lions
Klick Health, Toronto was awarded the Grand Prix for the campaign Voice 2 Diabetes for client KVI Brave Fund Inc. in the category Early State Technology.
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Experience: Luxury and Lifestyle Lions
Loewe, Madrid was awarded the Grand Prix for the campaign Loewe X Suna Fujita for the brand Loewe.
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Strategy: Creative Effectiveness Lions
Rethink, Toronto was awarded the Creative Effectiveness Grand Prix for the campaign It has to be Heinz for the brand Heinz Ketchup in the category Sustained Succes.
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Strategy: Creative Strategy Lions
Dentsu Creative, Amsterdam was awarded the Grand Prix for the campaign A Piece of Me for brand KPN in the category Corporate Purpose & Social Responsibility.
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