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Launched earlier this year, the Mark Awards were established to reflect the evolving nature of the industry and to recognise that creativity alone is no longer the sole measure of success. Co-founded by MarkLives’ Herman Manson and award-winning marketer Prakash Patel, the awards are judged by a panel of local and international experts. They aim to set a new benchmark for how marketing effectiveness and innovation are celebrated in South Africa.
Clockwork’s winning campaigns and categories include:
“It’s rewarding to have our campaigns acknowledged across several categories. The Mark Awards celebrate more than creativity; they recognise the strategy, technology, and craft behind effective work. Having our approach acknowledged in this way is a real highlight,” says Dustin Carr, managing director of brand and performance at Clockwork.