Make who you’re marketing to matter

"Owning their measurement and performance will empower marketers in the boardroom. Marketing is business, and so we need to align to what the business finds important commercially and in measurement.".

Melusi Mhlungu, We Are Bizarre's founder & chief creative officer, says all he has wanted to do in his career is be a sponge in the world and then come back to South Africa and wring out all that he has absorbed.

A macro trend that has been gaining momentum since the pandemic is the Analogue Renaissance trend. A return to real-world connection and human-first experiences, this episode of RAPT BizTrends TV explores this trend with Carmen Murray, the founder of Carmen Murray Communications.

This episode of RAPT BizTrendsTV focuses on brands in a future where digital wallets are a gamechanger as the technologies of digital identity, crypto/blockchain and artificial intelligence (AI) converge.

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

Everlytic’s second TV commercial in the humorous “Should have been an email” series has been launched. It shows just how wrong marketing can go when you don’t have the data to understand your audience or the platforms to execute effective personalised communication. Your marketing initiatives could be sooooo close, yet so far. Don’t be that marketer – get personal with Everlytic and the opportunities that email marketing brings. Get in touch to learn more:...

Everlytic has launched a TVC that brings a humorous and relatable angle to marketing. The power of email marketing is reaching your customers on their terms without disrupting their down time. Send the right message to the right person at exactly the right time for optimal results. Get in touch to learn more.

Watch now as 'philanthropreneur', Masa Board member and MD and co-founder of the Kansy Group, Sechaba Motsieloa and chief evolution officer, Arc 8 Global, Ernst Kuhlmann discuss why, in marketing terms, human value is real value, in the 6th episode of Bizcommunity's video interview series.

Grid Worldwide’s Picks of the Week is a platform we developed during lockdown to showcase best in local music, food, literature, art, and culture along with SMEs for exposure.

The Benater Productions Group is a collection of 14 diverse start-ups, all engineered from the creative and entrepreneurial energy of both Danny (33) and Tom (40). However, the group of businesses started from only one, 3 Way Marketing. In fact it was off of the ingenuity of 3 Way Marketing that Danny and Tom were able to build the knowledge, contacts and other foundations which would be necessary to start the Benater Productions Group which is now an incubator for new start-up businesses....

Three of South Africa's biggest Afrikaans celebrities, Sandra Prinsloo, Emo Adams, and Bobby van Jaarsveld, reveal which news stories moved them in Netwerk24's brand new marketing campaign. But the real emotion is evoked when these celebrities get personal and share experiences that changed their lives.

Three of South Africa's biggest Afrikaans celebrities, Sandra Prinsloo, Emo Adams, and Bobby van Jaarsveld, reveal which news stories moved them in Netwerk24's brand new marketing campaign. But the real emotion is evoked when these celebrities get personal and share experiences that changed their lives.

Three of South Africa's biggest Afrikaans celebrities, Sandra Prinsloo, Emo Adams, and Bobby van Jaarsveld, reveal which news stories moved them in Netwerk24's brand new marketing campaign. But the real emotion is evoked when these celebrities get personal and share experiences that changed their lives.