Media measurement | Bizcommunity

Media measurement | Bizcommunity

News

Karen Nielson-Field | The attention deficit: How to overcome it

Marketing & Media

Karen Nielson-Field | The attention deficit: How to overcome it

Danette Breitenbach 1 day

Source: © 123rf The Broadcast Research Council of South Africa has appointed GfK (an NIQ company) to design and deploy the country’s new total video measurement service

Research

BRC announces continuity with GfK appointment as Nielsen exits SA

12 Sep 2025

Source: © 123rf MRF has released the 19th edition Marketing All Product Survey with two significant updates

Research

2 updates in released Maps survey

12 Sep 2025

Source: © 123rf The BRC has responded to Nielsen’s decision to exit the South African market

TV

BRC responds to Nielsen's decision to exit SA

2 Sep 2025

The Up&Up Group, together with key clients, has partnered with Dr Karen Nelson-Field (pictured) to deliver South Africa’s first-ever data on digital media attention metrics (Image supplied)

Research

Attention is the new currency: SA's first human data study

6 Aug 2025

10 Marketing trends for 2025

Marketing

10 Marketing trends for 2025

Issued by Kantar 20 Nov 2024

Kantar’s Media and Trends Predictions for 2024: the advertising-based video on demand revolution

Trends

Kantar’s Media and Trends Predictions for 2024: the advertising-based video on demand revolution

Issued by Kantar 20 Nov 2023

Source: © Fauxels Independent Agency Search & Selection Company and Eley Consulting have formed a partnership offering media assurance auditing

Media

IAS, Eley Consulting partner in media assurance auditing

1 Nov 2022

Source © Wang Song he Outdoor Audience Council (OMC) has launched its new Roadside Outdoor Audience Data (Road 2.0) in partnership with MGEData.

OOH

Road 2.0: OOH's gamechanger

Danette Breitenbach 27 Oct 2022

Pamro 2022 "Elevating media measurement and evaluation in a resilient Africa"

Events & Conferencing

Pamro 2022 "Elevating media measurement and evaluation in a resilient Africa"

Issued by Spark Media 20 Oct 2022

Cannes Lions

5 key priorities for delivering effective advertising

21 Jun 2022

WOO has launched its new Global Guidelines for Audience Measurement

OOH

WOO launches Global Guidelines for OOH Audience Measurement

13 Jun 2022

OOH

WOO to reveal new audience measurement guidelines

23 Mar 2022

Source: © seventyfour74

Publishing

Media24 - DoubleVerify partnership to enhance revenue

2 Feb 2022

Online Audience Measurement partner: IAB SA invites industry members to tender

Online Media

Online Audience Measurement partner: IAB SA invites industry members to tender

Issued by IAB South Africa 30 Sep 2021

Media measurement and AVE Values: Here's why it's still a thing

Media

Media measurement and AVE Values: Here's why it's still a thing

Joe Hamman 22 Jun 2021

OOH

World Out of Home Organisation to unveil new audience measurement initiative

17 May 2021

Every country needs an audience measurement organisation

Marketing & Media

Every country needs an audience measurement organisation

26 Feb 2021

Mark1 launches independent martech advisory firm, Carbon1

Marketing & Media

Mark1 launches independent martech advisory firm, Carbon1

3 Feb 2021

IAB SA Future of Measurement Committee announcement

Digital

IAB SA Future of Measurement Committee announcement

Issued by IAB South Africa 19 Aug 2020

Media investment during a global pandemic - where should brands focus right now?

Advertising

Media investment during a global pandemic - where should brands focus right now?

Monique Claassen, Issued by Kantar 8 Apr 2020

Media effectiveness during Covid-19

Media

Media effectiveness during Covid-19

Jane Ostler, Issued by Kantar 23 Mar 2020

#PR2020 Summit speakers Nadia Hearn of Faselis, Jody Kolbee of Writers Hand Studios, Jaco Pienaar of PEAR, Sasha Knott of Job Crystal and Regine Le Roux of Reputation Matters. Missing: Robin Tindall of Lead Genius.

PR & Communications

#PR2020: Trends in the PR influencer, recruitment, reputation and measurement space

Leigh Andrews 12 Dec 2019

Image credit: Glenn Carstens-Peters on Unsplash.

TV

Egta, The Global TV Group release TV Charter on transparency in ad measurement

21 Oct 2019

Nigeria's first Broadcast Advert Analytics Audit Report launched

Advertising

Nigeria's first Broadcast Advert Analytics Audit Report launched

17 Oct 2019

Kantar CEO, Eric Salama. Image supplied.

Research

Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Juanita Pienaar 5 Aug 2019

Championing PR measurement in Nigeria

PR & Communications

Championing PR measurement in Nigeria

2 Nov 2018

A cross-media view of the customer is the key to marketing success

Marketing

A cross-media view of the customer is the key to marketing success

Sally Rothman, Issued by NielsenIQ 11 Jul 2018

OOH

Brand IQ is now an OMC member

21 Jun 2018

PAMRO launches call for papers

Research

PAMRO launches call for papers

14 May 2018

Investing in media measurement in Africa

Media

Investing in media measurement in Africa

1 Mar 2018

From algorithms to AI, Kantar Millward Brown forecasts SEA changes in the digital advertising ecosystems in 2018

Digital

From algorithms to AI, Kantar Millward Brown forecasts SEA changes in the digital advertising ecosystems in 2018

Issued by Kantar 7 Dec 2017

The power of cinema advertising: A big screen with a captivated audience

Film & Cinematography

The power of cinema advertising: A big screen with a captivated audience

Motheo Matsau 30 Oct 2017

Research

Engagement comes from having good content

Joe Otin 12 Jun 2017