Influencers | Bizcommunity

Influencers | Bizcommunity

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Source: © Tourism Business Council of SA Dashni Vilakazi, managing director of The MediaShop, highlights the differences between celebrity and nano influencers, offering insights into how brands can harness their distinct advantages. Pictured: Trevor Noah promoting SA for TSA

Digital

What works best for brands? Celebrity influencers vs nano influencers

Dashni Vilakazi 3 Jun 2025

Social isn’t a billboard: branding in the age of algorithms

Social Media

Social isn’t a billboard: branding in the age of algorithms

Aishwarya Bedessy, Issued by Ignition Group 30 May 2025

Media

Galliova Awards embrace social media influencers in new revamp

28 May 2025

RAPT BizTrendsTV: Student Village's Ronen Aires - Gen Z's disruption of the world

BizTrendsTV

RAPT BizTrendsTV: Student Village's Ronen Aires - Gen Z's disruption of the world

Danette Breitenbach 27 May 2025

Rewriting the rules: How African companies can lead internal communication

PR & Communications

Rewriting the rules: How African companies can lead internal communication

Issued by icandi CQ 23 May 2025

Dentsu Africa crowned media network of the year; Nigeria, Kenya win big at Pitcher Awards 2025

Media

Dentsu Africa crowned media network of the year; Nigeria, Kenya win big at Pitcher Awards 2025

Issued by Dentsu 23 May 2025

Education

Dentsu School of Influence Kenya sends off first graduates with 40 brand deals in hand

Issued by Dentsu 22 May 2025

Source: Supplied.

Healthcare

The future of medicine and wellness unveiled at WHX Cape Town

21 May 2025

4 ways to prepare your hospitality business for a South African winter

Hospitality

4 ways to prepare your hospitality business for a South African winter

Issued by Business Partners Limited 20 May 2025

Strong is the new skinny: transforming the fitness narrative

Wellness

Strong is the new skinny: transforming the fitness narrative

Jenna Rivera 20 May 2025

Islam Eldessouky. Source: YouTube.

Advertising

#Exclusive: What’s in a name? Islam ElDessouky on Coca‑Cola’s reimagined Share a Coke

Karabo Ledwaba 19 May 2025

The future of influencer marketing - Not in the loudest voice, the most trustworthy one

Social Media

The future of influencer marketing - Not in the loudest voice, the most trustworthy one

Bronwyn Abrahams 16 May 2025

The rise of the digital showroom: the new frontline for driving car sales

Dealers

The rise of the digital showroom: the new frontline for driving car sales

Mongezi Mtati, Issued by Rogerwilco 15 May 2025

Research

Charting 20 years of brand value: Kantar BrandZ 2025 ranking reveals the world’s most valuable brands

Issued by Kantar 15 May 2025

GalxBoy opens flagship store in Sandton

Retailers

GalxBoy opens flagship store in Sandton

14 May 2025

4 ways to thrive as a SA hospitality SME in winter

SMEs

4 ways to thrive as a SA hospitality SME in winter

13 May 2025

Thrive by WHX to debut at World Health Expo Cape Town

Wellness

Thrive by WHX to debut at World Health Expo Cape Town

12 May 2025

Ntokozo Nhlanhla, executive creative director, Digitas Liquorice says the creator economy is Africa’s chance to leapfrog into a new era of influence, where creators set global trends (Image supplied)

Digital

The next global marketing frontier: Africa’s creator economy

Ntokozo Nhlanhla 12 May 2025

Marketing

Beyond influence: How foot soldiers fortify brand trust in community-led influencer campaigns

Issued by Brand Influence Agency 8 May 2025

#Bookmarks2025: Jury president, Elizabeth Mokwena - An acid test for world-class work

IAB Bookmarks Awards

#Bookmarks2025: Jury president, Elizabeth Mokwena - An acid test for world-class work

Danette Breitenbach 7 May 2025

Unpopular opinion by a CEO: Corporate influencers or just employees with a hashtag?

Marketing

Unpopular opinion by a CEO: Corporate influencers or just employees with a hashtag?

Issued by Wetpaint Advertising 6 May 2025

WHO and Unicef expose unethical baby milk ads in South Africa

Advertising

WHO and Unicef expose unethical baby milk ads in South Africa

2 May 2025

How partner, reseller, and influencer education can radically drive revenue

Skills Development & Training

How partner, reseller, and influencer education can radically drive revenue

Issued by G&G Advocacy 29 Apr 2025

Source: © 123rf Jacky Merola, strategy and insights director, Feel Good & Co. says marketing is not just about what you’re offering; it’s about what your consumers value

Marketing

But here’s the truth: It’s not about what you’re offering; it’s about what consumers value

Jacky Merola 25 Apr 2025

Source: © Unsplash Special Effects Media South Africa’s content producer, Modiegi Mokgopa says it is out with the era of perfect and polished, and in with raw, authentic, relatable content

Social Media

4 Steps to inclusive, representative digital content

Modiegi Mokgopa 25 Apr 2025

A deep dive into the local 26 million customer social media market

Social Media

A deep dive into the local 26 million customer social media market

Sivu Matyila, Issued by Matte BLK 22 Apr 2025

Source: © 123rf Melanie Campbell, Rapt Creative says in today’s hyper-fragmented, choice-saturated marketplace, loyalty doesn’t just happen, it’s engineered

Branding

6 ways to build brand loyalty that lasts

Melanie Campbell 17 Apr 2025

Source: © 123rf A new report by the IAB South Africa, SA Content Creator Charter and the Influencer Marketing Perceptions Report examines the challenges and the massive untapped opportunities that exist in this market and has identified six trends

Digital

IAB SA: 6 key trends impacting influencer marketing

Casey Mantle,Dashni Vilakazi,Jolene Roelofse & Sanesh Maharaj 17 Apr 2025

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Advertising

Warc: News media struggles as brands favour softer content

16 Apr 2025

Chinese manufacturers "expose" where luxury brands are really made

Design & Manufacturing

Chinese manufacturers "expose" where luxury brands are really made

15 Apr 2025

Source: Supplied.

Infrastructure & Utilities

Cape Town, the global city: What lessons can we learn as a country?

Mike Abel 15 Apr 2025

Images supplied.

Marketing

Omo's Stay Unbeatable campaign partners with Olympian Caster Semenya and SA Rugby

Aa-isha Hassiem 15 Apr 2025

Lebo Madiba is at the World Communications Forum Association’s Davos Communications Summit. Here, she reports on the message from the keynote speaker, Paul Holmes, founder and chair of PRovoke Media (Image supplied)

PR & Communications

Exclusive: Lebo Madiba - The Chaos Dividend - Corporate Affairs must lead with pattern recognition, not panic

Lebo Madiba 11 Apr 2025

TDMC HQ’s 8 key digital marketing insights from the past year

Digital

TDMC HQ’s 8 key digital marketing insights from the past year

Issued by TDMC 9 Apr 2025

The success of #backtouni – connecting with SA youth, influencer marketing with Varsity Vibe

Social Media

The success of #backtouni – connecting with SA youth, influencer marketing with Varsity Vibe

Issued by Varsity Vibe 9 Apr 2025

Sbu Sitole is the chief creative officer at The Odd Number. Source: Supplied.

Advertising

Sbu Sitole named LIA Audio & Radio jury president

8 Apr 2025

Hospitality

Africa's hotel boom: Development pipeline grows by 13.3%

7 Apr 2025

Marketing

Banner: From nano to micro to macro and mega brand influence: We help creators scale their careers

Issued by Brand Influence Agency 2 Apr 2025

Source: © 123rf In a world of sameness, humans are not thinking, not applying themselves and not adding anything new, just melting into whatever the digital algorithm is feeds us

Trends

#BizTrends2025: Break free from brain rot, enshittification, move from digital sameness and embrace culture movements

Danette Breitenbach 31 Mar 2025

#OrchidsandOnions: Marketing lessons from the masters – Coca-Cola and KFC

#OrchidsandOnions

#OrchidsandOnions: Marketing lessons from the masters – Coca-Cola and KFC

Brendan Seery 31 Mar 2025

The future of digital journalism and the role of web monetisation

Media

The future of digital journalism and the role of web monetisation

Alex Lakatos, Issued by MANGO-OMC 28 Mar 2025

Celebrate the uniqueness of your story – one reward at a time!

E-commerce

Celebrate the uniqueness of your story – one reward at a time!

Issued by OnPoint PR 26 Mar 2025

Converge Africa 2025 preliminary agenda reveal: Charting the future of digital commerce

Digital

Converge Africa 2025 preliminary agenda reveal: Charting the future of digital commerce

Issued by Vuka Group 25 Mar 2025

The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for effectiveness
(Image supplied)

Marketing & Media

Warc Effective 100 ranks world’s most awarded campaigns and companies for effectiveness

25 Mar 2025

Marketing

Community-generated content: The new currency in Brand Influence

Issued by Brand Influence Agency 25 Mar 2025

The digital roadmap of South Africa’s automotive market

Research

The digital roadmap of South Africa’s automotive market

Issued by Rogerwilco 19 Mar 2025

Image supplied.

Social Media

Authenticity: The new currency in influencer marketing

Bianca James 19 Mar 2025