Influencers | Bizcommunity

Influencers | Bizcommunity

News

IP Law

Delulu for Labubu: What IP protection exists for its likeness?

Kim Rampersadh 3 days

Sales

Edelman report: Smart thought leadership outperforms traditional B2B marketing

Karabo Ledwaba 3 days

Source: © 123rf Rirhandzu Shingwenyana says the creator economy is not a trend; it is a central pillar of modern marketing

Media

The Creator Economy: An opportunity to build real, lasting connections

Rirhandzu Shingwenyana 20 Jun 2025

The rise of cult collectible toys fuels a social media frenzy

FMCG

The rise of cult collectible toys fuels a social media frenzy

20 Jun 2025

From TikTok to WhatsApp: how Gen Z is rewriting the rules of influence at work

Social Media

From TikTok to WhatsApp: how Gen Z is rewriting the rules of influence at work

Issued by icandi CQ 17 Jun 2025

#Orchids&Onions: Outsurance’s community care scores big, Eskort’s rib campaign sizzles

#OrchidsandOnions

#Orchids&Onions: Outsurance’s community care scores big, Eskort’s rib campaign sizzles

Brendan Seery 17 Jun 2025

$TBWA\Hunt\Lascaris and Razor PR, M&C Saatchi Abel have been named in the Engagement Lions announced Sunday, 15 June 2025$

Cannes Lions

#Cannes2025: TBWA\Hunt\Lascaris and Razor PR feature in Engagement Lions shortlists

Danette Breitenbach 15 Jun 2025

How young South Africans are redefining the hospitality industry this Youth Month

Hospitality

How young South Africans are redefining the hospitality industry this Youth Month

13 Jun 2025

A day of prestige: Johnnie Walker Blue Polo unites icons of fashion, whisky and polo in Johannesburg

Events

A day of prestige: Johnnie Walker Blue Polo unites icons of fashion, whisky and polo in Johannesburg

Issued by OrchardOn25 12 Jun 2025

Gen Zs are shaping the future of retail

Research

Gen Zs are shaping the future of retail

12 Jun 2025

Part 2: Scopen - More long-term relationships between advertisers and creative agencies

Marketing & Media

Part 2: Scopen - More long-term relationships between advertisers and creative agencies

13 Jun 2025

African Gen Z on the rise in the global influence economy

Youth Month

African Gen Z on the rise in the global influence economy

Issued by Dentsu 12 Jun 2025

Source: © 123rf Chilean advertisers currently allocate an average of 3.6% of their revenue to communication, marketing, and advertising budgets says Scopen research. Pictured: Panoramic view of Santiago de Chile with the Andes mountain range in the background.

Marketing & Media

Part 1: Scopen - Advertising investment increases in Chile

11 Jun 2025

TikTok is reshaping the travel experience — from inspiration to booking

Travel

TikTok is reshaping the travel experience — from inspiration to booking

Robin Fredericks 13 Jun 2025

Source: © Tourism Business Council of SA Dashni Vilakazi, managing director of The MediaShop, highlights the differences between celebrity and nano influencers, offering insights into how brands can harness their distinct advantages. Pictured: Trevor Noah promoting SA for TSA

Digital

What works best for brands? Celebrity influencers vs nano influencers

Dashni Vilakazi 3 Jun 2025

Social isn’t a billboard: branding in the age of algorithms

Social Media

Social isn’t a billboard: branding in the age of algorithms

Aishwarya Bedessy, Issued by Ignition Group 30 May 2025

Media

Galliova Awards embrace social media influencers in new revamp

28 May 2025

RAPT BizTrendsTV: Student Village's Ronen Aires - Gen Z's disruption of the world

BizTrendsTV

RAPT BizTrendsTV: Student Village's Ronen Aires - Gen Z's disruption of the world

Danette Breitenbach 27 May 2025

Rewriting the rules: How African companies can lead internal communication

PR & Communications

Rewriting the rules: How African companies can lead internal communication

Issued by icandi CQ 23 May 2025

Dentsu Africa crowned media network of the year; Nigeria, Kenya win big at Pitcher Awards 2025

Media

Dentsu Africa crowned media network of the year; Nigeria, Kenya win big at Pitcher Awards 2025

Issued by Dentsu 23 May 2025

Education

Dentsu School of Influence Kenya sends off first graduates with 40 brand deals in hand

Issued by Dentsu 22 May 2025

Source: Supplied.

Healthcare

The future of medicine and wellness unveiled at WHX Cape Town

21 May 2025

4 ways to prepare your hospitality business for a South African winter

Hospitality

4 ways to prepare your hospitality business for a South African winter

Issued by Business Partners Limited 20 May 2025

Strong is the new skinny: transforming the fitness narrative

Wellness

Strong is the new skinny: transforming the fitness narrative

Jenna Rivera 20 May 2025

Islam Eldessouky. Source: YouTube.

Advertising

#Exclusive: What’s in a name? Islam ElDessouky on Coca‑Cola’s reimagined Share a Coke

Karabo Ledwaba 19 May 2025

The future of influencer marketing - Not in the loudest voice, the most trustworthy one

Social Media

The future of influencer marketing - Not in the loudest voice, the most trustworthy one

Bronwyn Abrahams 16 May 2025

The rise of the digital showroom: the new frontline for driving car sales

Dealers

The rise of the digital showroom: the new frontline for driving car sales

Mongezi Mtati, Issued by Rogerwilco 15 May 2025

Research

Charting 20 years of brand value: Kantar BrandZ 2025 ranking reveals the world’s most valuable brands

Issued by Kantar 15 May 2025

GalxBoy opens flagship store in Sandton

Retailers

GalxBoy opens flagship store in Sandton

14 May 2025

4 ways to thrive as a SA hospitality SME in winter

SMEs

4 ways to thrive as a SA hospitality SME in winter

13 May 2025

Thrive by WHX to debut at World Health Expo Cape Town

Wellness

Thrive by WHX to debut at World Health Expo Cape Town

12 May 2025

Ntokozo Nhlanhla, executive creative director, Digitas Liquorice says the creator economy is Africa’s chance to leapfrog into a new era of influence, where creators set global trends (Image supplied)

Digital

The next global marketing frontier: Africa’s creator economy

Ntokozo Nhlanhla 12 May 2025

Marketing

Beyond influence: How foot soldiers fortify brand trust in community-led influencer campaigns

Issued by Brand Influence Agency 8 May 2025

#Bookmarks2025: Jury president, Elizabeth Mokwena - An acid test for world-class work

IAB Bookmarks Awards

#Bookmarks2025: Jury president, Elizabeth Mokwena - An acid test for world-class work

Danette Breitenbach 7 May 2025

Unpopular opinion by a CEO: Corporate influencers or just employees with a hashtag?

Marketing

Unpopular opinion by a CEO: Corporate influencers or just employees with a hashtag?

Issued by Wetpaint Advertising 6 May 2025

WHO and Unicef expose unethical baby milk ads in South Africa

Advertising

WHO and Unicef expose unethical baby milk ads in South Africa

2 May 2025

How partner, reseller, and influencer education can radically drive revenue

Skills Development & Training

How partner, reseller, and influencer education can radically drive revenue

Issued by G&G Advocacy 29 Apr 2025

Source: © 123rf Jacky Merola, strategy and insights director, Feel Good & Co. says marketing is not just about what you’re offering; it’s about what your consumers value

Marketing

But here’s the truth: It’s not about what you’re offering; it’s about what consumers value

Jacky Merola 25 Apr 2025

Source: © Unsplash Special Effects Media South Africa’s content producer, Modiegi Mokgopa says it is out with the era of perfect and polished, and in with raw, authentic, relatable content

Social Media

4 Steps to inclusive, representative digital content

Modiegi Mokgopa 25 Apr 2025

A deep dive into the local 26 million customer social media market

Social Media

A deep dive into the local 26 million customer social media market

Sivu Matyila, Issued by Matte BLK 22 Apr 2025

Source: © 123rf Melanie Campbell, Rapt Creative says in today’s hyper-fragmented, choice-saturated marketplace, loyalty doesn’t just happen, it’s engineered

Branding

6 ways to build brand loyalty that lasts

Melanie Campbell 17 Apr 2025

Source: © 123rf A new report by the IAB South Africa, SA Content Creator Charter and the Influencer Marketing Perceptions Report examines the challenges and the massive untapped opportunities that exist in this market and has identified six trends

Digital

IAB SA: 6 key trends impacting influencer marketing

Casey Mantle,Dashni Vilakazi,Jolene Roelofse & Sanesh Maharaj 17 Apr 2025

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Advertising

Warc: News media struggles as brands favour softer content

16 Apr 2025

Chinese manufacturers "expose" where luxury brands are really made

Design & Manufacturing

Chinese manufacturers "expose" where luxury brands are really made

15 Apr 2025

Source: Supplied.

Infrastructure & Utilities

Cape Town, the global city: What lessons can we learn as a country?

Mike Abel 15 Apr 2025

Images supplied.

Marketing

Omo's Stay Unbeatable campaign partners with Olympian Caster Semenya and SA Rugby

Aa-isha Hassiem 15 Apr 2025

Lebo Madiba is at the World Communications Forum Association’s Davos Communications Summit. Here, she reports on the message from the keynote speaker, Paul Holmes, founder and chair of PRovoke Media (Image supplied)

PR & Communications

Exclusive: Lebo Madiba - The Chaos Dividend - Corporate Affairs must lead with pattern recognition, not panic

Lebo Madiba 11 Apr 2025

TDMC HQ’s 8 key digital marketing insights from the past year

Digital

TDMC HQ’s 8 key digital marketing insights from the past year

Issued by TDMC 9 Apr 2025

The success of #backtouni – connecting with SA youth, influencer marketing with Varsity Vibe

Social Media

The success of #backtouni – connecting with SA youth, influencer marketing with Varsity Vibe

Issued by Varsity Vibe 9 Apr 2025