Football | Bizcommunity

Football | Bizcommunity

News

SuperSport’s new advertising campaign will launch to coincide with the start of the Fifa World Cup 2026 (Image supplied)

Advertising

Supersport's Fifa World Cup Sleep can wait campaign launches

10 hours

From Anfield to Africa: Liverpool FC launches retail stores in Mzansi

Sport

From Anfield to Africa: Liverpool FC launches retail stores in Mzansi

3 days

Heineken introduces whisper mode for the UEFA champions league semi-finals, but silence isn’t guaranteed

Sport

Heineken introduces whisper mode for the UEFA champions league semi-finals, but silence isn’t guaranteed

Issued by Heineken Beverages 3 days

Attraction remains advertising’s most powerful currency. David Edworthy gives insight into how brands position themselves in our imaginations long before we’re ever ready to buy. (Image supplied)

Advertising

What The Alchemist can teach us about advertising

David edworthy 3 days

The global ad stars football stars like Thierry Henry and David Beckham. Source: YouTube.

Advertising

Lay’s bets on football fever with new World Cup campaigns

7 May 2026

Limited-edition Carling Black Label packs could send you to the FIFA World Cup 2026

Promotions & Activations

Limited-edition Carling Black Label packs could send you to the FIFA World Cup 2026

Issued by MSports Marketing 29 Apr 2026

2026 MTN Shift Gaming Experience kicks off across South Africa. (Image supplied)

Events

2026 MTN Shift Gaming Experience kicks off across South Africa

29 Apr 2026

Image supplied.

Inclusion, Empowerment & Social Justice

SA women's football scores big as Glencore launches girls' league

24 Apr 2026

ESPN Africa brings French Top 14 rugby to African screens

TV

ESPN Africa brings French Top 14 rugby to African screens

Issued by The Walt Disney Company Africa 16 Apr 2026

“Phillip, we are in.” Absa and Visa give fans a shot at the FIFA World Cup 2026

Sport

“Phillip, we are in.” Absa and Visa give fans a shot at the FIFA World Cup 2026

Issued by OnPoint PR 15 Apr 2026

The short-term trap. Why your performance marketing is leaking loyalty

Marketing

The short-term trap. Why your performance marketing is leaking loyalty

Mathabatha Sexwale, Issued by Brave Group 15 Apr 2026

TV

SportyTV bags rights to stream Fifa World Cup 2026 in SA

13 Apr 2026

Women In Sports Africa is rewriting the rules for African sports media

Sport

Women In Sports Africa is rewriting the rules for African sports media

10 Apr 2026

Levergy appoints Gaofetoge as head of PR

PR & Communications

Levergy appoints Gaofetoge as head of PR

Issued by Levergy 9 Apr 2026

Empowering communities, one field at a time

CSI & Philanthropy

Empowering communities, one field at a time

Issued by MultiChoice 7 Apr 2026

Caxton Media puts SA brands at the heart of the world’s biggest sports event

Media

Caxton Media puts SA brands at the heart of the world’s biggest sports event

Issued by Caxton Media 1 Apr 2026

MultiChoice and Solly Malatsi Legacy Foundation hand over upgraded sports field to empower Limpopo youth

Inclusion, Empowerment & Social Justice

MultiChoice and Solly Malatsi Legacy Foundation hand over upgraded sports field to empower Limpopo youth

Issued by MultiChoice 30 Mar 2026

The fifa World Cup 2026 is predicted to drive $10.5 billion surge in ad spend but ad impact has diminished amid a shifting media landscape (Image supplied)

Marketing

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminshed impact

26 Mar 2026

Guinness Extra brings Guinness’ official beer partnership with the Premier League to life in key markets, including Africa and Asia (Image supplied)

Advertising

#BehindtheCampaign | Guinness Extra: Inspired by fans

26 Mar 2026

Bafana Bafana, Banyana Banyana's 2026/2027 away jerseys unveiled

Sport

Bafana Bafana, Banyana Banyana's 2026/2027 away jerseys unveiled

20 Mar 2026

Circular Economy & Waste Management

South Africa achieving higher recycling rates

20 Mar 2026

Supplied image: MII - Education Town

Higher Education

New Maharishi NextUp Institute to nurture South Africa's tech future

19 Mar 2026

Dentsu Creative SA’s content excellence sparks major ABC growth for TFG

Magazines

Dentsu Creative SA’s content excellence sparks major ABC growth for TFG

Issued by Dentsu 12 Mar 2026

South African football gets a boost with Standard Bank's new partnership

Sport

South African football gets a boost with Standard Bank's new partnership

5 Mar 2026

Own the moment that matters. Powered by Vicinity Media Occasion IQ and Omnichannel Analytics

OOH

Own the moment that matters. Powered by Vicinity Media Occasion IQ and Omnichannel Analytics

Sharné Daniels, Issued by Vicinity Media 5 Mar 2026

Record-breaking athletes vie for Laureus World Sports Awards 2026 glory

Sport

Record-breaking athletes vie for Laureus World Sports Awards 2026 glory

4 Mar 2026

Unveiling SA's 2026/2027 soccer jersey: A blend of history and innovation

Sport

Unveiling SA's 2026/2027 soccer jersey: A blend of history and innovation

3 Mar 2026

The Rand Show is switched on with an exciting new Tech and Gaming Arena

Events

The Rand Show is switched on with an exciting new Tech and Gaming Arena

Issued by Rand Show 27 Feb 2026

Joe Latakgomo in 1988. Source: YouTube.

Media Freedom

Sowetan founding editor Joe Latakgomo has passed away

Karabo Ledwaba 23 Feb 2026

Class of ’96: Rise of a Nation: Revisiting the victory that united South Africa

Sport

Class of ’96: Rise of a Nation: Revisiting the victory that united South Africa

Evan-Lee Courie 12 Feb 2026

The NFL Super Bowl’s marketing masterstroke

Marketing

The NFL Super Bowl’s marketing masterstroke

Musa Kalenga, Issued by Brave Group 11 Feb 2026

Durban City FC unites with FoneYam to power local football

Sport

Durban City FC unites with FoneYam to power local football

11 Feb 2026

MultiChoice Group hands over multipurpose playing field to Credence Primary School in Bloemfontein

ESG

MultiChoice Group hands over multipurpose playing field to Credence Primary School in Bloemfontein

Issued by MultiChoice 3 Feb 2026

ESPN brings Super Bowl LX live to Africa

TV

ESPN brings Super Bowl LX live to Africa

Issued by The Walt Disney Company Africa 3 Feb 2026

#BizTrends2026 | Field Force GM, Ged Nooy: 4 trends shaping the next phase of FMCG and retail in SA

Media

#BizTrends2026 | Field Force GM, Ged Nooy: 4 trends shaping the next phase of FMCG and retail in SA

Ged Nooy 29 Jan 2026

Branding

TCL signs Arsenal star Bukayo Saka as brand ambassador

27 Jan 2026

Levi’s and Jordan collab on fresh new Air Jordan 3 collection

Fashion

Levi’s and Jordan collab on fresh new Air Jordan 3 collection

23 Jan 2026

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Marketing

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Cesar Vacchiano 21 Jan 2026

Catch the Fifa World Cup Trophy live in South Africa

Events

Catch the Fifa World Cup Trophy live in South Africa

20 Jan 2026

Liverpool FC and Tommy Hilfiger redefine football fashion partnerships

Sport

Liverpool FC and Tommy Hilfiger redefine football fashion partnerships

David Skilling 19 Jan 2026

IP Law

Why the UK Supreme Court ruling on post-sale confusion matters to global brands

Merlene Engelbrecht 16 Jan 2026

The Carling Black Label Cup and the campaign that changed fan engagement

Marketing

The Carling Black Label Cup and the campaign that changed fan engagement

Issued by Caxton Media 7 Jan 2026

Fashion & Homeware

Liverpool FC secures Old School retail deal in SA

7 Jan 2026

Image source: nappy from

Management & Leadership

Embrace continuous feedback with new edition of performance reviews for dummies

6 Jan 2026

FIFA World Cup - CAF Qualifiers - Playoffs - Semi Final - Nigeria v Gabon - Prince Moulay Hassan Stadium, Rabat, Morocco - November 13, 2025 Nigeria's Alex Iwobi in action with Gabon's Pierre-Emerick Aubameyang REUTERS/Stringer.

Sport

Gabon government sack Aubameyang and national team

2 Jan 2026

Holiday entertainment made simpler for DStv subscribers this festive season

TV

Holiday entertainment made simpler for DStv subscribers this festive season

Issued by MultiChoice 23 Dec 2025

Netflix debuts daily Afcon highlights show

Streaming

Netflix debuts daily Afcon highlights show

23 Dec 2025

ESPN Africa serves a festive feast of live sport this Christmas

TV

ESPN Africa serves a festive feast of live sport this Christmas

Issued by The Walt Disney Company Africa 22 Dec 2025

Zuru unveils Fifa collectibles ahead of World Cup 2026

Design & Manufacturing

Zuru unveils Fifa collectibles ahead of World Cup 2026

19 Dec 2025