Consumer insights | Bizcommunity

Consumer insights | Bizcommunity

News

Insights-driven marketing: Reshaping consumer market research

Research

Insights-driven marketing: Reshaping consumer market research

Issued by BMi Research 2 hours

Consumer insights agency KLA reveals the Quarterly Buzz results for Q1 2025

Research

Consumer insights agency KLA reveals the Quarterly Buzz results for Q1 2025

Issued by KLA 2 days

Pan African marketing just got easier for global brands: Connect with BA:KO By EchoHouse

Marketing

Pan African marketing just got easier for global brands: Connect with BA:KO By EchoHouse

Issued by BA:KO by EchoHouse 4 Jun 2025

Source: © 123rf The Marketing Research Foundation (MRF) has announced the 18th release of the Marketing All Product Survey (Maps)

Media

Maps reveals South African consumer behaviour and media trends

28 May 2025

Koo Govender, Publicis Groupe Africa, CEO, champions the need for an integrated approach in today’s evolving advertising landscape (Image supplied)

Marketing & Media

EXCLUSIVE: Publicis Groupe Africa's Koo Govender - Integrating media back to a unified offering

Koo Govender 26 May 2025

Location Bank drives over R13m+ in revenue for a national automotive service provider

Digital

Location Bank drives over R13m+ in revenue for a national automotive service provider

Issued by Location Bank 21 May 2025

Source: © 123rf Join The Marketing Research Foundation’s (MRF) webinar on Thursday, 22f May as they announce the upcoming release of the latest Marketing All Product Survey (Maps)

Media

Maps shows radio and TV's resilience

21 May 2025

Islam Eldessouky. Source: YouTube.

Advertising

#Exclusive: What’s in a name? Islam ElDessouky on Coca‑Cola’s reimagined Share a Coke

Karabo Ledwaba 19 May 2025

Gen Alpha are shaping the next frontier of packaging design

Packaging

Gen Alpha are shaping the next frontier of packaging design

Vanessa Bosman 8 Apr 2025

NIQ unveils winners of the 8th Annual NIQ Design Impact Awards

Marketing

NIQ unveils winners of the 8th Annual NIQ Design Impact Awards

Issued by NielsenIQ 27 Mar 2025

Kellanova highlights product innovation for well-being at Breakfast and Nutrition Forum

FMCG

Kellanova highlights product innovation for well-being at Breakfast and Nutrition Forum

Issued by Alfa Destiny Communications Pty Ltd 24 Mar 2025

Social media's impact: Driving business strategies from marketing to ROI

Social Media

Social media's impact: Driving business strategies from marketing to ROI

Clara de Wet, 18 Mar 2025

The rise of social commerce

Research

The rise of social commerce

Issued by KLA 14 Mar 2025

Image supplied.

Marketing

The One Club launches Strategic Revelations series to support strategists

5 Mar 2025

Consumer Insights Agency, KLA, reveals the Quarterly Buzz Results for Q4 2024

Research

Consumer Insights Agency, KLA, reveals the Quarterly Buzz Results for Q4 2024

Issued by KLA 5 Mar 2025

The power of media-owned assets: Why brands should take control of their platforms

Media

The power of media-owned assets: Why brands should take control of their platforms

Shaune Jordaan, Issued by Hoorah Digital 17 Feb 2025

Meal replacements and South Africa’s approach to weight management

Wellness

Meal replacements and South Africa’s approach to weight management

Issued by KLA 11 Feb 2025

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Marketing

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Issued by Google 5 Feb 2025

Marketing

Retail becomes a data powerhouse as it turns into a dominant ad platform

Kevin Gray 5 Feb 2025

KLA voted one of SA’s Best Places to Work

Recruitment

KLA voted one of SA’s Best Places to Work

Issued by KLA 30 Jan 2025

GenAI in marketing: Fear or FOMO?

Artificial Intelligence

GenAI in marketing: Fear or FOMO?

Issued by Kantar 30 Jan 2025

Samsung Galaxy S25 is funnily familiar

Mobile & Apps

Samsung Galaxy S25 is funnily familiar

Lindsey Schutters 28 Jan 2025

Final call: Entries for Product of the Year 2025 close 31 January

Branding

Final call: Entries for Product of the Year 2025 close 31 January

Issued by Product of the Year South Africa 22 Jan 2025

Abigail Buckley, digital business director at Joe Public, examines the impact on digital marketing when it comes to AI (Image supplied)

Digital

#BizTrends2025: Joe Public’s Abigail Buckley - AI's impact on digital marketing

Abigail Buckley 20 Jan 2025

Exploring South Africa’s evolving travel trends in a post-pandemic world

Marketing

Exploring South Africa’s evolving travel trends in a post-pandemic world

Issued by KLA 12 Dec 2024

Toy company Zuru innovates with in-store branding across major outlets

In-store Media

Toy company Zuru innovates with in-store branding across major outlets

11 Dec 2024

African Response champions disability inclusion in market research

Research

African Response champions disability inclusion in market research

Issued by African Response 4 Dec 2024

Havas Media network launches global e-commerce offering in Africa

Digital

Havas Media network launches global e-commerce offering in Africa

Issued by Havas Johannesburg 3 Dec 2024

Superior data for big decisions: TGI leads consumer profiling in SA

Research

Superior data for big decisions: TGI leads consumer profiling in SA

Issued by Ask Afrika 28 Nov 2024

Youth Marketing

Innovation for a new generation: How Gen Z is redefining brand loyalty in the digital age

Senamile Zungu and Zine Magadlela, Issued by Kantar 27 Nov 2024

Unlocking the future of retail with geospatial data

Research

Unlocking the future of retail with geospatial data

Craig Schwabe 26 Nov 2024

10 Marketing trends for 2025

Marketing

10 Marketing trends for 2025

Issued by Kantar 20 Nov 2024

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Research

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Issued by KLA 19 Nov 2024

How till slip competitions help build brands

Digital

How till slip competitions help build brands

Issued by Techsys Digital 18 Nov 2024

SmartSlip: The future of consumer engagement and insight collection

Digital

SmartSlip: The future of consumer engagement and insight collection

Issued by Techsys Digital 15 Nov 2024

Insights into SA's alcohol consumption this festive season

Trends

Insights into SA's alcohol consumption this festive season

14 Nov 2024

How global and local markets shape SA consumer behaviour leading up to Black Friday

Research

How global and local markets shape SA consumer behaviour leading up to Black Friday

Issued by KLA 12 Nov 2024

5 audience segments brands should prioritise this holiday season

Retail Marketing

5 audience segments brands should prioritise this holiday season

5 Nov 2024

Trick or treat? Halloween spending set to decline this year

Retail

Trick or treat? Halloween spending set to decline this year

24 Oct 2024

Source: Supplied. Waldo Marcus, marketing director at TPN from MRI Software.

Property

Rental escalations ease, says TPN

24 Oct 2024

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

Digital

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

22 Oct 2024

Forge By Brave built to democratise marketing

Advertising

Forge By Brave built to democratise marketing

Musa Kalenga, Issued by Brave Group 22 Oct 2024

Human8 announces appointment of Peter Teachman as chief operating officer

Research

Human8 announces appointment of Peter Teachman as chief operating officer

Issued by Human8 2 Oct 2024

RCL Foods delivers a pleasing performance

Banking & Finance

RCL Foods delivers a pleasing performance

6 Sep 2024

Maintaining magic: The role of culture in business scalability

Advertising

Maintaining magic: The role of culture in business scalability

Genevieve van Vuuren 30 Aug 2024

Finance

Navigating short-term insurance: Insights into SA's consumer behaviour

26 Aug 2024

Finance

Narrowing the trillion-rand insurance deficit in South Africa

22 Aug 2024