Commerce media | Bizcommunity

Commerce media | Bizcommunity

News

#ConvergeAfrica: Commerce media is the next big frontier in retail

Retail

#ConvergeAfrica: Commerce media is the next big frontier in retail

2 days

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Marketing

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

CRM, CX, UX

Unlock hidden revenue: How to turn your data into a profit powerhouse

Gil Sperling 18 Mar 2025

Omnichannel retail in 2025: The boundaries between digital and physical shopping continue to crumble

Sales

Omnichannel retail in 2025: The boundaries between digital and physical shopping continue to crumble

Zak Haeri, Issued by NielsenIQ 11 Feb 2025

Source: © 123rf Warc’s The Future of Media 2025 highlights trends in media planning, advertising investments and the media ecosystem

Media

Warc: Media in 2025 - Defined by abundance, driven by algorithms

20 Jan 2025

Source: © 123rf Retail media is just the starting point, signalling a shift toward the broader trend of commerce media

Marketing

3 ways to unlock the power of commerce media

27 Nov 2024

Image supplied. Incubeta's Martine Kevelham shares insight about why retail media is important and how it has helped other regions where Amazon has recently launched

Marketing

The importance of a retail media strategy for e-commerce

Martine Kevelham 10 May 2024

Source: © Warc A new forecast by Warc puts global retail media ad investment at $141.7bn for 2024

Research

Retail Media: The advertising story of the decade with global advertising spend set to reach $128.2bn

20 Oct 2023

Card vouchers for spaza shops? ECOM Africa to feature latest e-commerce payment methods

E-commerce

Card vouchers for spaza shops? ECOM Africa to feature latest e-commerce payment methods

Issued by Kinetic Events 15 Sep 2021

ECOM Africa 2021 is a full day of in-depth keynotes, online networking, and live Q&A sessions with the top minds in e-commerce

E-commerce

ECOM Africa 2021 is a full day of in-depth keynotes, online networking, and live Q&A sessions with the top minds in e-commerce

Issued by Kinetic Events 10 Sep 2021

2021 media trends and predictions

Media

2021 media trends and predictions

Issued by Kantar 18 Nov 2020

Mobile

WhatsApp Business looks to Freshworks for customer engagement solution

24 Apr 2019

Marketing & Media

New MEST boss plots major expansion across Africa

Tom Jackson 27 Sep 2017