Advertising trends | Bizcommunity

Advertising trends | Bizcommunity

News

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Advertising

Warc: News media struggles as brands favour softer content

16 Apr 2025

Source: © 123rf Scopen's research shows that the latest global trends signal a growing reliance on AI, a strong push toward integrated agency solutions and a strategic re-evaluation of in-house marketing structures

Marketing & Media

EXCLUSIVE: Scopen research - Be integrated, AI-powered and strategic, or be left behind

20 Mar 2025

Research

Who’s winning the automotive brand battle? New report reveals SA’s marketing and PR leaders

Issued by Ornico 7 Mar 2025

#BizTrends2025: Digital marketing and advertising trends for SMEs

SMEs

#BizTrends2025: Digital marketing and advertising trends for SMEs

Charmagne Mazhindu 31 Jan 2025

Beyond the Billboard podcast hits the 6-month mark!

Podcasts

Beyond the Billboard podcast hits the 6-month mark!

Issued by What3things 4 Sep 2024

Where will your focus be for the rest of 2024? Ours is on creating better customer connections

Advertising

Where will your focus be for the rest of 2024? Ours is on creating better customer connections

Nombini Mehlomakulu, Issued by Ebony+Ivory 24 Jun 2024

Ornico unveils financial services insights from 2023

Research

Ornico unveils financial services insights from 2023

Issued by Ornico 30 May 2024

Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends

Marketing

Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

2 May 2024

#BizTrends2024: Lara-Anne Derbyshire - 4 trends that demand bold moves from creative agencies

Advertising

#BizTrends2024: Lara-Anne Derbyshire - 4 trends that demand bold moves from creative agencies

Lara-Anne Derbyshire 25 Jan 2024

Image supplied. The 61st D&AD Annual has launched and features a trends report

Advertising

The 61st D&AD Annual features 6 trends, with future focus on AI

27 Sep 2023

Source: © 123rf With Agency Scope SA 2023/2024 fieldwork well into its third month with close to 200 interviews completed, the survey has enjoyed a very good response

Marketing

Agency Scope SA 2023/2024: A very good response

21 Aug 2023

The Creative Circle Full Circle: Happening today!

Cannes Lions

The Creative Circle Full Circle: Happening today!

25 Jul 2023

SA Liquor Advertising Report 2023

Research

SA Liquor Advertising Report 2023

Issued by Ornico 2 May 2023

Fast Food Advertising Report 2023

Advertising

Fast Food Advertising Report 2023

Issued by Ornico 20 Feb 2023

Advertising

#BizTrends2023: 3 social media trends impacting brands and advertising

Winslow Schalkwyk 10 Jan 2023

#BizTrends2023: Connecting with the disconnected youth. 3RC's learnings for brands

Youth Marketing

#BizTrends2023: Connecting with the disconnected youth. 3RC's learnings for brands

Kay Cheytanov, Issued by 3RC 9 Jan 2023

#BizTrends2023: Advertising? Let's get emotional

Advertising

#BizTrends2023: Advertising? Let's get emotional

Natalie Botha, Issued by Kantar 16 Jan 2023

Source: © Canva Studio It’s clear that in the creative industries, creativity is enhanced by being in contact with colleagues

Marketing

Predicting 2023 for creative agencies and clients

Johanna McDowell 12 Dec 2022

Advertising

Mzamo Xala on the ever-changing advertising industry

Emily Stander 12 Dec 2022

Cannes Lions

5 key priorities for delivering effective advertising

21 Jun 2022

Internal communication is the secret to sales success

Sales

Internal communication is the secret to sales success

Conan Green 6 May 2022

#BizTrends2022: What will shape influencer marketing post Covid-19?

Marketing

#BizTrends2022: What will shape influencer marketing post Covid-19?

Karl Haechler 12 Jan 2022

#BizTrends2022: 5 powerful video trends = 5 big opportunities. Are you ready?

Media

#BizTrends2022: 5 powerful video trends = 5 big opportunities. Are you ready?

Danielle Olivier 10 Jan 2022

#BizTrends2022: A spike towards servicing global brands wanting to reach Africa

Advertising

#BizTrends2022: A spike towards servicing global brands wanting to reach Africa

Michael Oelschig 10 Jan 2022

Relationship status: It's complicated

Retail Marketing

Relationship status: It's complicated

Issued by Dentsu 25 Oct 2021

#BizTrends2021: Maximising OOH's impact in South Africa

Trends

#BizTrends2021: Maximising OOH's impact in South Africa

Jacques du Preez 25 Aug 2021

Research

Warc details Advertising Trends report 2021/2022

13 Jul 2021

No more tough guys, just good fellas, please

Advertising

No more tough guys, just good fellas, please

Olwethu Bandezi, Issued by Clockwork 8 Jul 2021

FMCG advertising trends report across South Africa's leading brands

Advertising

FMCG advertising trends report across South Africa's leading brands

Issued by Ornico 29 Apr 2021

#BizTrends2021: Change is inevitable, growth is deliberate

Trends

#BizTrends2021: Change is inevitable, growth is deliberate

Leigh Tayler 3 Feb 2021

#BizTrends2021: A look at the advertising industry in 2021

Trends

#BizTrends2021: A look at the advertising industry in 2021

Paul Jackson 21 Jan 2021

#BizTrends2021: Gaining a fullmetal heart

Trends

#BizTrends2021: Gaining a fullmetal heart

Suhana Gordhan 19 Jan 2021

Trends

#BizTrends2021: Humanise your brand with sustainable advertising

Nombini Mehlomakulu 6 Jan 2021

#BizTrends2021: Advertising and Covid-19

Trends

#BizTrends2021: Advertising and Covid-19

Sibusiso Sitole 6 Jan 2021

Image source: .

Research

Global Ad Trends - Brands will spend $59bn on e-commerce advertising this year

25 Sep 2020

Brian Wieser, global president, Business Intelligence, WPP.

Research

The impact of Covid-19 on global advertising investment [report]

28 May 2020

IAB report surveys the local digital landscape

Research

IAB report surveys the local digital landscape

Jessica Tennant 29 Apr 2020

Credit: Hanson Lu on .

Advertising

FMCG brands better placed to weather Covid-19 storm - Global Advertising Trends report

30 Mar 2020

Image source: Gallo/Getty Images.

Research

Global advertising spend set to rise by 7.1% to $660bn in 2020 [report]

27 Feb 2020

Sports sponsorship market to record strongest growth [report]

Research

Sports sponsorship market to record strongest growth [report]

28 Jan 2020

#BizTrends2020: Advertising - What brands need to be aware of in 2020

Trends

#BizTrends2020: Advertising - What brands need to be aware of in 2020

Jason Stewart 28 Jan 2020

#BizTrends2020: 5 cultural shifts that are influencing marketing

Trends

#BizTrends2020: 5 cultural shifts that are influencing marketing

Nkgabiseng Motau 29 Jan 2020

#BizTrends2020: 5 ways of being to make 2020 great

Trends

#BizTrends2020: 5 ways of being to make 2020 great

Pepe Marais 15 Jan 2020

Image source: Gallo/Getty.

Advertising

What will advertising be like in 500 years?

Damon Stapleton 11 Dec 2019

TV leads ad investment for food and soft drinks while the rest shifts online - finds Warc

Research

TV leads ad investment for food and soft drinks while the rest shifts online - finds Warc

2 Oct 2019

Publishers continue to hone their strategies around native advertising

Research

Publishers continue to hone their strategies around native advertising

11 Dec 2018

BMi Research launches online print promo ad tracker with full mobi capability

Research

BMi Research launches online print promo ad tracker with full mobi capability

Issued by BMi Research 23 Oct 2018