ROI | Bizcommunity

ROI | Bizcommunity

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The lost art of integration: Why media strategy needs both flesh and digital

Media

The lost art of integration: Why media strategy needs both flesh and digital

Paul Middleton, Issued by Ebony+Ivory 18 Dec 2025

An ode to a year of growth: Matte BLK’s reflections on its successes this year

Marketing

An ode to a year of growth: Matte BLK’s reflections on its successes this year

Fredine Swigelaar, Issued by Matte BLK 18 Dec 2025

Experiential learning in the age of AI

Artificial Intelligence

Experiential learning in the age of AI

Zenobia Ballim, Issued by Location Bank 10 Dec 2025

Mike Saunders, CEO of Digitlab explains the findings of the third annual State of Digital Survey (Image supplied)

Digital

It’s a golden age of business data - or is it?

Mike Saunders 10 Dec 2025

The ROI of customer loyalty: why retention eats acquisition for breakfast

CRM, CX, UX

The ROI of customer loyalty: why retention eats acquisition for breakfast

Riaz Galant, Issued by Achievement Awards Group 8 Dec 2025

AI now powers 60% of global warehouses, transforming productivity and jobs

Logistics & Transport

AI now powers 60% of global warehouses, transforming productivity and jobs

5 Dec 2025

Adbot wins Top Women Business in ICT and E-commerce 2025

Marketing

Adbot wins Top Women Business in ICT and E-commerce 2025

Issued by AdBot 5 Dec 2025

Brave Group secures top rank in digital, AI, and transformation in 2025/26 Agency Scope Study

Digital

Brave Group secures top rank in digital, AI, and transformation in 2025/26 Agency Scope Study

Issued by Brave Group 5 Dec 2025

Employee Wellness

Fear of falling behind and the hidden costs of an “always-on” work culture

Anja van Beek 4 Dec 2025

Proof over perception, South African PR begins measuring what really matters

PR & Communications

Proof over perception, South African PR begins measuring what really matters

Issued by Ornico 4 Dec 2025

11 strategies for e-commerce gift guides that convert

E-commerce

11 strategies for e-commerce gift guides that convert

Issued by TDMC 2 Dec 2025

Marita de Vos, operations manager at Smartbuild, says immersive storytelling, such as AR, is revolutionising global exhibition spaces (Image source: © 123rf )

Exhibitions

Static exhibition spaces boring as interactive spaces resonate

Marita de Vos 3 Dec 2025

BusinessTech – Where 5 million South African industry leaders get their news

Online Media

BusinessTech – Where 5 million South African industry leaders get their news

Issued by Broad Media 2 Dec 2025

Joe Public takes home Large Agency at 2025 FM Ad focus

Advertising

Joe Public takes home Large Agency at 2025 FM Ad focus

Issued by Joe Public 1 Dec 2025

Marketing

Phygital: The future of brand connection in a blended world

Bonita Christie 28 Nov 2025

The martech mirage: $160bn spent. But ROI is still elusive

Marketing

The martech mirage: $160bn spent. But ROI is still elusive

Musa Kalenga, Issued by Brave Group 27 Nov 2025

CMOs face a ‘reputation and results’ reckoning, according to NIQ’s 2026 Outlook

Marketing

CMOs face a ‘reputation and results’ reckoning, according to NIQ’s 2026 Outlook

Issued by NielsenIQ 25 Nov 2025

Channel incentive ROI

Marketing

Channel incentive ROI

Gordon Wilson, Issued by Achievement Awards Group 24 Nov 2025

The partnership playbook: How strategic alliances are rewriting customer retention rules in SA

CRM, CX, UX

The partnership playbook: How strategic alliances are rewriting customer retention rules in SA

Michelle Geere, Issued by AdBot 21 Nov 2025

Ogilvy crowned Most Effective Agency at the 2025 Assegai Direct Marketing Awards

Direct Marketing

Ogilvy crowned Most Effective Agency at the 2025 Assegai Direct Marketing Awards

Issued by Ogilvy South Africa 20 Nov 2025

10 marketing trends for 2026

Marketing

10 marketing trends for 2026

Issued by Kantar 18 Nov 2025

Ogilvy takes top honours at 2025 IAS Agency Credentials Award

Direct Marketing

Ogilvy takes top honours at 2025 IAS Agency Credentials Award

Issued by DMASA 18 Nov 2025

Assegai Awards 2025 shine in a sold-out celebration of excellence

Direct Marketing

Assegai Awards 2025 shine in a sold-out celebration of excellence

Issued by DMASA 14 Nov 2025

Ogilvy South Africa and Yum! took the top industry honours at the Marketing and Media Alliance sub-Saharan Africa's 2025 Smarties (image supplied)

Marketing

Ogilvy and Yum! take top honours at MMA SSA Smarties

14 Nov 2025

Click2Cook. A recipe for success: Turn shopping intent into action

E-commerce

Click2Cook. A recipe for success: Turn shopping intent into action

Issued by Vicinity Media 13 Nov 2025

$South Africa’s first accredited shopper marketing course has launched. Iamge: From left to right: Ted Miller - corporate learning design team lead, Red & Yellow, Mary-Leigh Abramson - head of corporate relations, Red & Yellow, Kirsty Peters - senior business relationship manager, Red & Yellow, Di Wilson - managing director of Integer\Hotspot and founder of SHOP! SA (Image supplied)$

Education

SA’s first accredited shopper marketing course launches

13 Nov 2025

Atzaró Cape Town achieves 831% return on Google Ads investment with Cape Marketing Agency

Marketing

Atzaró Cape Town achieves 831% return on Google Ads investment with Cape Marketing Agency

Issued by Cape Marketing Agency 13 Nov 2025

Location Bank releases SME White Paper to help businesses win and grow in the digital economy

SMEs

Location Bank releases SME White Paper to help businesses win and grow in the digital economy

Issued by Location Bank 12 Nov 2025

Ghana’s first advanced Out-of-Home (OOH) measurement platform has been launched (Image supplied)

OOH

Ghana gets first OOH measurement platform

12 Nov 2025

Marketing

Warc's 2026 toolkit: Marketers' confidence wanes

11 Nov 2025

South Africa's Independent Agency Search & Selection Company (IAS) joined 34 global consultancies in closed-door sessions at AdForum 2025 in London (Source: © 123rf )

Marketing & Media

5 key trends from the AdForum Worldwide Summit 2025

11 Nov 2025

The business case for employee engagement

Marketing

The business case for employee engagement

Andrew Solomon, Issued by Achievement Awards Group 10 Nov 2025

NiCE and iNOVO named lead sponsor for CEM Africa Johannesburg and The CX Africa Awards 2025

CRM, CX, UX

NiCE and iNOVO named lead sponsor for CEM Africa Johannesburg and The CX Africa Awards 2025

Issued by CEM Africa Summit 10 Nov 2025

Publicis West Africa, Moving Walls launch Ghana's first advanced OOH measurement platform

OOH

Publicis West Africa, Moving Walls launch Ghana's first advanced OOH measurement platform

Issued by Publicis Groupe Africa 6 Nov 2025

MotionAds co-founders wins Eric Ellerine Entrepreneur Award

Awards

MotionAds co-founders wins Eric Ellerine Entrepreneur Award

4 Nov 2025

BusinessTech: Where 5 million South African industry leaders get their news

Online Media

BusinessTech: Where 5 million South African industry leaders get their news

Issued by Broad Media 4 Nov 2025

How FMs can avoid restroom greenwashing: 10 red flags

Facilities & Property Management

How FMs can avoid restroom greenwashing: 10 red flags

Issued by Propelair SA 4 Nov 2025

The Financial Mail AdFocus Awards shortlist is out (Image supplied)

Marketing & Media

The Financial Mail AdFocus Awards 2025 shortlist is out!

4 Nov 2025

Source: Supplied.

Property Development

Inclusion as a design principle: The future of urban living

Gerard Abrahamse 31 Oct 2025

Chief executive officer of WPP, Cindy Rose, has acknowledged the network’s poor performance as Q3 revenue dropped by 8.4% YoY (Image source: © The Drum )

Marketing & Media

WPP Cindy Rose on Q3 performance: “There is a lot to do”

30 Oct 2025

Tanika Corneleus, digital campaign lead at midnight says automated marketing isn’t a set-and-forget solution – it needs the right data and metrics (Image supplied)

Digital

How automation can help marketers get better ROI from ad campaigns

Tanika Corneleus 30 Oct 2025

Africa leads global hotel AI adoption, but data silos pose a challenge

Hospitality

Africa leads global hotel AI adoption, but data silos pose a challenge

27 Oct 2025

Inside Converge Africa 2026: How Africa’s digital leaders are designing the future of commerce

E-commerce

Inside Converge Africa 2026: How Africa’s digital leaders are designing the future of commerce

Issued by VUKA Group 22 Oct 2025

Branding

Half of B2B CMOs think brand doesn’t matter. They’re wrong

Musa Kalenga, Issued by Brave Group 22 Oct 2025

Mental health isn’t a campaign, it’s a culture

Mental health

Mental health isn’t a campaign, it’s a culture

Issued by icandi CQ 21 Oct 2025

NIQ-GfK wins radio and TV measurement contracts in South Africa

Research

NIQ-GfK wins radio and TV measurement contracts in South Africa

Issued by NielsenIQ 21 Oct 2025

Mariëtte van Wyk, Technical Specialist, The BEE Chamber

Skills Development & Training

A business guide to avoiding the December bursary trap

Mariëtte van Wyk 20 Oct 2025

The rise of the private label and how brands can fight back

FMCG

The rise of the private label and how brands can fight back

Issued by TLC Worldwide Africa 16 Oct 2025