ROI | Bizcommunity

ROI | Bizcommunity

News

Why South Africa’s top companies advertise on BusinessTech

Online Media

Why South Africa’s top companies advertise on BusinessTech

Issued by Broad Media 12 hours

Converge Africa 2026 confirms latest headline sponsors

Digital

Converge Africa 2026 confirms latest headline sponsors

Issued by Converge Africa 1 day

Next Narrative Africa Fund (NNAF) has partnered with Parrot Analytics to leverage world-class analytics to prove that African narratives are a globally undervalued asset class (Image source: © 123rf )

Media

Study to prove African narratives are a globally undervalued asset

5 Feb 2026

“This isn’t the Wild West anymore”

Social Media

“This isn’t the Wild West anymore”

Issued by TDMC 4 Feb 2026

Data from Samy’s Marketing Trends 2026 shows influencer marketing is no longer experimental. (Source:

Marketing

How brands can future-proof their influencer marketing in 2026

4 Feb 2026

Richard Lord, freelance media specialist, questions whether programmatic digital OOH (pDOOH) is just a gimmick (Image source: © Dark Sky

OOH

Is programmatic digital OOH (pDOOH) a gimmick?

Richard Lord 3 Feb 2026

Joe Hamman, director, Novus Group says 2026 will see the evolution from media monitoring to decision monitoring (Image supplied)

Media

#BizTrends2026 | Novus Group's Joe Hamman: Goodbye vanity metrics, hello decision monitoring

Joe Hamman 2 Feb 2026

#BizTrends2026 | Field Force GM, Ged Nooy: 4 trends shaping the next phase of FMCG and retail in SA

Media

#BizTrends2026 | Field Force GM, Ged Nooy: 4 trends shaping the next phase of FMCG and retail in SA

Ged Nooy 29 Jan 2026

Thailand's green tourism initiatives attract South African travellers

Travel

Thailand's green tourism initiatives attract South African travellers

29 Jan 2026

Scopen is celebrating a decade in South Africa with an invitation-only anniversary event in Johannesburg on 24 February 2026 (Image source: © 123rf )

Marketing & Media

A decade of Insight: Scopen marks 10 years in SA

28 Jan 2026

Trends

#BizTrends2026 | Sociable's Jason van Dyk: 2026 belongs to brands built on community and authenticity

Jason van Dyk 27 Jan 2026

How BusinessTech sponsored articles help South African companies thrive

Online Media

How BusinessTech sponsored articles help South African companies thrive

Issued by Broad Media 23 Jan 2026

Anton Visser, COO of SA Business School

Trends

#BizTrends2026 | SA Business School's Anton Visser: The changing face of learning and development

Anton Visser 22 Jan 2026

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Marketing

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Cesar Vacchiano 21 Jan 2026

The Agency Scope 2025 Survey shows an industry racing into AI while dreading the fallout (Image source: © 123rf )

Marketing & Media

EXCLUSIVE Agency Scope 2025 | What keeps marketers and agencies awake at night

21 Jan 2026

Are you ready for the CX evolution? Here are the top 5 trends for 2026

Trends

Are you ready for the CX evolution? Here are the top 5 trends for 2026

Bruce von Maltitz 21 Jan 2026

Management & Leadership

AI leads the charge: C-suite eyes a positive 2026

20 Jan 2026

Marketing

The precision trap: Why the collapse of attribution is reviving the brand

Musa Kalenga, Issued by Brave Group 20 Jan 2026

Media

Warc 2026 media trends: Systems planning, AI, & the creator economy

16 Jan 2026

An ode to a year of growth: Matte BLK’s reflections on its successes this year

Marketing

An ode to a year of growth: Matte BLK’s reflections on its successes this year

Fredine Swigelaar, Issued by Matte BLK 18 Dec 2025

Experiential learning in the age of AI

Artificial Intelligence

Experiential learning in the age of AI

Zenobia Ballim, Issued by Location Bank 10 Dec 2025

Mike Saunders, CEO of Digitlab explains the findings of the third annual State of Digital Survey (Image supplied)

Digital

It’s a golden age of business data - or is it?

Mike Saunders 10 Dec 2025

The ROI of customer loyalty: why retention eats acquisition for breakfast

CRM, CX, UX

The ROI of customer loyalty: why retention eats acquisition for breakfast

Riaz Galant, Issued by Achievement Awards Group 8 Dec 2025

AI now powers 60% of global warehouses, transforming productivity and jobs

Logistics & Transport

AI now powers 60% of global warehouses, transforming productivity and jobs

5 Dec 2025

Adbot wins Top Women Business in ICT and E-commerce 2025

Marketing

Adbot wins Top Women Business in ICT and E-commerce 2025

Issued by AdBot 5 Dec 2025

Brave Group secures top rank in digital, AI, and transformation in 2025/26 Agency Scope Study

Digital

Brave Group secures top rank in digital, AI, and transformation in 2025/26 Agency Scope Study

Issued by Brave Group 5 Dec 2025

Employee Wellness

Fear of falling behind and the hidden costs of an “always-on” work culture

Anja van Beek 4 Dec 2025

Proof over perception, South African PR begins measuring what really matters

PR & Communications

Proof over perception, South African PR begins measuring what really matters

Issued by Ornico 4 Dec 2025

11 strategies for e-commerce gift guides that convert

E-commerce

11 strategies for e-commerce gift guides that convert

Issued by TDMC 2 Dec 2025

Marita de Vos, operations manager at Smartbuild, says immersive storytelling, such as AR, is revolutionising global exhibition spaces (Image source: © 123rf )

Exhibitions

Static exhibition spaces boring as interactive spaces resonate

Marita de Vos 3 Dec 2025

BusinessTech – Where 5 million South African industry leaders get their news

Online Media

BusinessTech – Where 5 million South African industry leaders get their news

Issued by Broad Media 2 Dec 2025

Joe Public takes home Large Agency at 2025 FM Ad focus

Advertising

Joe Public takes home Large Agency at 2025 FM Ad focus

Issued by Joe Public 1 Dec 2025

Marketing

Phygital: The future of brand connection in a blended world

Bonita Christie 28 Nov 2025

The martech mirage: $160bn spent. But ROI is still elusive

Marketing

The martech mirage: $160bn spent. But ROI is still elusive

Musa Kalenga, Issued by Brave Group 27 Nov 2025

CMOs face a ‘reputation and results’ reckoning, according to NIQ’s 2026 Outlook

Marketing

CMOs face a ‘reputation and results’ reckoning, according to NIQ’s 2026 Outlook

Issued by NielsenIQ 25 Nov 2025

Channel incentive ROI

Marketing

Channel incentive ROI

Gordon Wilson, Issued by Achievement Awards Group 24 Nov 2025

The partnership playbook: How strategic alliances are rewriting customer retention rules in SA

CRM, CX, UX

The partnership playbook: How strategic alliances are rewriting customer retention rules in SA

Michelle Geere, Issued by AdBot 21 Nov 2025

Ogilvy crowned Most Effective Agency at the 2025 Assegai Direct Marketing Awards

Direct Marketing

Ogilvy crowned Most Effective Agency at the 2025 Assegai Direct Marketing Awards

Issued by Ogilvy South Africa 20 Nov 2025

10 marketing trends for 2026

Marketing

10 marketing trends for 2026

Issued by Kantar 18 Nov 2025

Ogilvy takes top honours at 2025 IAS Agency Credentials Award

Direct Marketing

Ogilvy takes top honours at 2025 IAS Agency Credentials Award

Issued by DMASA 18 Nov 2025

Assegai Awards 2025 shine in a sold-out celebration of excellence

Direct Marketing

Assegai Awards 2025 shine in a sold-out celebration of excellence

Issued by DMASA 14 Nov 2025

Ogilvy South Africa and Yum! took the top industry honours at the Marketing and Media Alliance sub-Saharan Africa's 2025 Smarties (image supplied)

Marketing

Ogilvy and Yum! take top honours at MMA SSA Smarties

14 Nov 2025

Click2Cook. A recipe for success: Turn shopping intent into action

E-commerce

Click2Cook. A recipe for success: Turn shopping intent into action

Issued by Vicinity Media 13 Nov 2025

$South Africa’s first accredited shopper marketing course has launched. Iamge: From left to right: Ted Miller - corporate learning design team lead, Red & Yellow, Mary-Leigh Abramson - head of corporate relations, Red & Yellow, Kirsty Peters - senior business relationship manager, Red & Yellow, Di Wilson - managing director of Integer\Hotspot and founder of SHOP! SA (Image supplied)$

Education

SA’s first accredited shopper marketing course launches

13 Nov 2025

Atzaró Cape Town achieves 831% return on Google Ads investment with Cape Marketing Agency

Marketing

Atzaró Cape Town achieves 831% return on Google Ads investment with Cape Marketing Agency

Issued by Cape Marketing Agency 13 Nov 2025

Location Bank releases SME White Paper to help businesses win and grow in the digital economy

SMEs

Location Bank releases SME White Paper to help businesses win and grow in the digital economy

Issued by Location Bank 12 Nov 2025