Kriben Reddy is senior director: head of auto information solutions at TransUnion. His key focus over the last three years has been around digital transformation within the auto industry. Reddy introduced the industry's first mobile application (1Check) that has become the de facto offering for auto dealers. 1Check has been recognised through winning multiple industry awards. Reddy has created value across the vehicle market through driving innovation, efficiencies and profitability.
Prior to this, his focus was around revolutionising the dealer to dealer online environment. This was done by introducing a first to market online auction trading platform (TradeXchange) which over time also became the benchmark within the industry. Previous to his time at TransUnion Kriben was part of the core team at two major online vehicle lead generation platforms.
Qualifications: Master's in Business Administration (MBA Gibs), Information Technology qualification from UKZN, ITIL Expert.