Latest newsOut of home (OOH) media, revered for its BBE (that's Big Billboard Energy) and larger-than-life presence, is a great way to gain the attention of consumers. In fact, Kantar's latest Media Reactions report saw consumers cite OOH as one of the top ways to capture their attention. And when outdoor is combined with a little out-the-billboard creative or features an iconic installation, it's the ideal vehicle to inject next level excitement into your campaign. 19 Oct 2023 Read more Tractor Outdoor is extending and strengthening its network within the KwaZulu-Natal region, with a series of new site acquisitions planned over the coming months. 4 Oct 2023 Read more "He has all the attention span of a goldfish!" 25 Aug 2023 Read more Within media circles, you often notice that the average 'water cooler' conversation grows somewhat vehement when it comes to extolling the apparent virtues or weaknesses of certain media types. It's black or white; this or that, for or against. And outdoor media is no exception, with media planners often having very persuasive views on whether advertisers should be investing in static out of home (OOH) or digital out of home (DOOH) media. 25 Jul 2023 Read more Recently, there've been more than a few conversations that lament the knock that load shedding is having on the out of home (OOH) media industry, specifically digital out of home (DOOH). 7 Jul 2023 Read more Out of home media - specifically digital out of home (DOOH) media - has seen thousands of screens across the country go dark when load shedding kicks in. In response, one of South Africa's leading media owners, Tractor Outdoor, has designed a new power-backed solution to keep screens on, meeting the needs of its advertisers. 26 May 2023 Read more Since the dark days of the pandemic - and despite the dark days of Stage 6 loadshedding - the city of Cape Town and the greater Western Cape is once again alive with people. Locals and tourists bustle along busy streets; holidaymakers populate the city's restaurants and retail outlets or venture out along the Garden Route; and the city's flagship events, such as the Two Oceans Marathon, are back on the calendar. It's safe to say, the Western Cape is very much back in business. 16 May 2023 Read more In the years following the Covid-19 pandemic, the so-called 'Great Resignation' saw a rise in job-quitting across many parts of the world - and, despite its high unemployment rate, South Africa was not exempt from this wave of resignations. 21 Apr 2023 Read more Experienced marketer and outdoor media expert Ruchelle Mouton has been appointed the new head of group marketing and services at Tractor Media Holdings. 6 Apr 2023 Read more One of South Africa's leading independent media owners, Tractor Media Holdings, has appointed Mali Motsumi-Garrido as its new sales director, effective 1 March 2023. 20 Mar 2023 Read more Tractor Outdoor has added new key sites to its Western Cape network of digital out of home (DOOH) inventory: four new screens flanking the N2, and a stone's throw from Cape Town International Airport - making Tractor the first independent media owner to offer this calibre of coverage on a national highway. 20 Mar 2023 Read more Tractor Media Holdings, one of South Africa's leading independent media owners, is allowing entrepreneurs and small medium enterprises (SMEs) the opportunity to promote their businesses through its nationwide network of digital boards - for free. 20 Jan 2023 Read more If there were a battle between the provinces, each of South Africa's nine would have something special to offer. 12 Jan 2023 Read more Following its acquisition of a 50% stake in boutique media company UrbanSigns in 2018, leading out-of-home (OOH) media owner Tractor Outdoor has since announced that it will take over the rest of the business. 31 Oct 2022 Read more Inventory oversaturation is becoming a very real problem for the out of home (OOH) media industry. We're running out of space for new inventory in provinces that are typically in demand by advertisers, as well as high-footfall areas such as cities and other sought-after locations and iconic landmarks. 26 Oct 2022 Read more Black-owned private equity and venture capital firm Hlayisani Capital has acquired a minority stake in Tractor Media Holdings, one of South Africa's leading digital outdoor media owners. These funds will be channelled towards the acceleration of Tractor's aggressive digital out of home (DOOH) growth strategy; allowing for the acquisition of key sites, new portfolios as well as investment in advanced and cutting-edge technologies - ensuring that Tractor remains at the forefront of DOOH media in South Africa. 25 Oct 2022 Read more Iconic South African brands Simba and KFC recently launched a campaign that saw the snack food company team up with the fast-food chain to produce a new flavour of chips inspired by KFC's popular Zinger Wings - a collaboration that delighted long-time fans, who were thrilled to see two of their favourite snacks join forces in an exciting love affair. 18 Oct 2022 Read more Tractor Outdoor general manager Michael Brits weighs in on how compliance will contribute to more sustainable outdoor industry. 6 Oct 2022 Read more Commercial director at Tractor Outdoor Remi du Preez explains why outdoor media owners should be thinking more holistically about their content. 28 Sep 2022 Read more A few years ago, I started having more conversations about how we, the out of home (OOH) media sector, could start building an industry that was more inclusive; one that women would be drawn to and want to be a part of. 26 Aug 2022 Read more
More news...Contact Tractor OutdoorTel: 0869990226
Email: moc.roodtuorotcart@ofni
www.tractoroutdoor.com |
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