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In brief Marketing South Africa

IAS introduces new business course

The Independent Agency Search & Selection Company (IAS) will be operating an IAS New Business course for six consecutive weeks. The course starts on Wednesday, 24 January 2018.

The course will aim at providing communication agencies with the necessary skills and guidance needed for advertising, media, public relations, design and digital agencies to succeed in winning new business.

The course will be available for IAS subscribers and non-subscribers and will feature six standard sessions over the six week period.

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