Berry Bush BBDO lose Parmalat through global re-alignment

Berry Bush BBDO after a two and a half year partnership, has lost the Parmalat South Africa account due to a global re-alignment. "BBDO worldwide was unable to pitch for the global account due to a conflict of interest with existing client, Pepsi," said Martin Neethling, Managing Director of Berry Bush BBDO. "We've thoroughly enjoyed working on the Parmalat business and wish them well with their new agency."