Mobile News South Africa

Facebook ranks high in Africa

The State of the Mobile Web report, published monthly, provides information on the top global trends affecting the mobile Web. The November issue states that in Africa, Facebook has taken a strong lead and ranks as the most popular site in six out of the top 10 countries.
Facebook ranks high in Africa

In addition to the top global trends and country snapshots, the report highlights trends in Africa and examines regions of fastest growth of Opera Mini.

African trends:


  • Facebook has taken the lead in Africa; it is the most popular site visited by Opera Mini users in six out of 10 countries and the #2 site in the three countries where it isn't #1. Google is also very popular, and is ahead of Facebook in a few of the top 10 African countries. Yahoo and Wikipedia are also ubiquitous in the top 10 lists of the various African countries.
  • Top 10 countries using Opera Mini in Africa are (in order): South Africa, Nigeria, Kenya, Egypt, Ghana, Libya, Ivory Coast, Zambia, Tanzania and Namibia.
  • From November 2008 to November 2009, page views in the top 10 countries increased by 374%, unique users increased by 177%, and data transferred increased by 183%.
  • Kenya jumped from #4 to #3, Ghana jumped from #11 to #5 and Ivory Coast jumped from #8 to #7.
  • Ghana and Kenya lead the top 10 African countries in terms of page-view growth. Ghana and Ivory Coast lead the top 10 African countries in growth of unique users. Kenya leads the top 10 African countries in page-views, with each user browsing 525 pages on average each month.
  • Nokia and Sony Ericsson handsets are extremely popular in Africa, but Samsung is a significant exception, boasting the most popular phone used by Opera Mini users in South Africa, Zambia and Namibia.

Global trends:


  • In November 2009, more than 41.7 million people used Opera Mini, a 5.3% increase from October 2009 and more than 154% compared to November 2008.
  • Those 41.7 million people viewed more than 18.8 billion pages in November 2009. Since October, page-views have gone up 9.5%. Since November 2008, page-views have increased 231%.
  • Opera Mini users generated over 285 million megabytes of data for operators worldwide in November 2009. Since October, the data consumed went up by 8.3%. Data in Opera Mini is compressed up to 90%. If this data were uncompressed, Opera Mini users would have viewed over 2.6 petabytes of data in November. Since November 2008, data traffic is up 213%.
  • The top 10 countries for Opera Mini usage (in order) are Russia, Indonesia, India, China, Ukraine, South Africa, United States, United Kingdom, Vietnam and Poland.

β€œIt is heartening to know that Opera Mini continues to grow consistently in all regions and categories - especially in continents like Africa where mobile phones are most likely the only way for people to access the Web,” said Jon von Tetzchner, CEO, Opera. "We are striving to bring the most innovative and affordable way for people to access the mobile Web and expect 2010 will prove just as successful for us as the case has been in previous years.”

The full report is available from www.opera.com/smw/ (English only).

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