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    Belvedere Vodka gets product placement in new Bond film

    The new James Bond film, Spectre, due for global release on 6 November 2015, features Belvedere Vodka for the spy's iconic "shaken not stirred" vodka martini.
    Belvedere Vodka gets product placement in new Bond film

    To celebrate, the company will release two custom-made and limited editions. The one sees the iconic Belvedere Palace replaced with the famous MI6 headquarters. Belvedere's signature blue palette will be switched for a distinctive green, mirroring the secret spy agency's ink of choice, creating a collector's edition of 100 bottles. A 007 twist will also be applied to the Silver Saber bottles, known for their cutting edge, metallic aesthetic and illuminating technology.

    The film's marketing programme will include a global advertising campaign and a wide range of promotion and activation rights around the film. The marketing campaign will be launched in February 2015, with a strong focus of efforts in on premise establishments and retail stores across multiple countries.

    Follow Belvedere Vodka on Instagram for the latest news http://instagram.com/belvederevodka.

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