"Research shows that many people are unaware that aerosol cans are 100% recyclable," says Philip Cloete, chairman of AMA of Southern Africa. "We recognised the importance and accepted the responsibility to create awareness about the recycling qualities of these cans."
As part of this recycling initiative, AMA partnered with Silverton Primary School to develop a catchy song and music video to help teach youngsters about the importance of recycling and the impact it can have on the environment. The music video on YouTube that is used to create awareness and encourage aerosol can recycling amongst Silverton Primary School learners and ultimately amongst schools across South Africa, has received a remarkable following from learners.
Silverton Primary School has been recycling all of its outdated textbooks and scrap paper generated at the school for the past couple of years and plans to implement a recycling centre for all major waste streams, including can recycling, in 2014.
"We got involved in the project as a way to educate our learners about the role each of us has to play in our communities to spearhead recycling and to spread the message," says Lou de Vos, vice principal of Silverton Primary School. "We are proud to be part of this worthy initiative and look forward to sharing this message and inspiring more schools and learners across South Africa to get involved."
