Technology News South Africa

Compact camera, complex lens

Fujifilm has launched the FinePix F750EXR with a 20 x optical zoom lens, an improved 16-megapixel EXR-CMOS sensor and stylish design touches in a small. Its performance in a pocket-sized package, gives both families and regular travellers the perfect camera to capture a wide range of photographs.
Compact camera, complex lens

Sensor increases low light capability

Its unique EXR-CMOS sensor automatically optimizes settings according to scene types and has been expanded to offer 103 different shooting patterns. By re-shaping the photo diodes, the sensor displays a 30% reduction in digital noise over the previous version at high ISO settings. This means that users can capture great detail in low-light scenes without resorting to flash, while being confident that noise won't spoil the ambient light effects. Its unique construction allows it to change its characteristics according to the lighting conditions. Users can select High Resolution (HR) Priority for the best possible picture quality, Wide Dynamic Range (DR) Priority for scenes with high contrast or High Sensitivity and Low Noise (SN) Priority for great results in low light, or leave the camera to make its own choice by selecting the auto mode.

Maximum zoom

The zoom lens with its 25-500mm focal range (equivalent to a 35mm camera) enables users to tackle a range of subjects from wide-angle landscapes through to tightly cropped wildlife pictures. The wide zoom range capability is due to the newly designed double sliding lens system that features two additional lens elements within the optical construction to extend the zoom capabilities and boost image resolution. In addition to the 20x optical zoom, the camera also benefits from the intelligent digital zoom feature, which effectively doubles the focal range. This means that users get a maximum telephoto setting of 1000 mm (equivalent to angle of view on a 35mm camera) to pull in even the most distant objects. Thanks to clever image processing, the feature doesn't affect image quality in the same way as a conventional digital zoom function, so users can be confident that image quality will remain the same even when the lens is zoomed out to

Video capture

It offers 1080p full HD movie recording at 30 fps with stereo sound, which is perfect for playing back on a HD ready TV. High speed movies can be recorded at up to 320 fps and all movie modes now come with face tracking AF, which ensures that faces stay sharp and correctly exposed even when the subject is moving. Even if a focus-locked subject moves within the frame, the camera will keep the focus on part of the subjects face for continuous on-focus tracking.

The camera also has advanced anti-blur mode, in which the camera takes four continuous shots at high sensitivity, and merges them with an advanced image processing technology to correct the effects of vibration. This helps produce images that are less noise and vibrations caused by shaky hands even in hand-held shooting at night in poor lighting conditions or at long zoom.

Suggested South African retail price is R3699.

Let's do Biz