"Smart" shopping carts have been around for a while, but until recently, they haven't managed to gain much traction.
Now, some momentum is building, according to proponents of the computer-rigged market baskets that - with a swipe of a card - can flash an alert that a customer's favourite brand of ice cream is on sale, display nutritional values of products, and even point out the aisles where items are located.
Wireless touchscreens also can compile shopping lists based on a customer's own history or provide insight into an individual's caloric intake, based on purchases over periods of weeks or even months.
Modiv Media markets gadgetry that some might think would be more at home in an electronics store than in a supermarket.
Through partnerships with such technology giants as Fujitsu and Motorola, the company is bringing mobile data systems to grocery aisles.
In January, Modiv Media and Motorola's enterprise mobility business introduced the Modiv Shopper, a handheld data device powered by a Motorola MC17 computer, into 100 Stop & Shop Supermarkets in the Northeast.
The device, known as "easySHOP," lets customers opt for "scan-and-bag" service, speedy self-checkout, instant price checks and running totals.
Customers also get information on promotions tailored to their individual shopping history, coupon-redemption history and other personalised criteria.
