In the lead up to the festive season, fans will be able to purchase a banded pack, which includes a 750 ml bottle of Southern Comfort Original and a complimentary 1 litre of either Schweppes Lemonade or Coca-Cola.
It will also be releasing a limited edition, shrink-wrapped bottle that brings the bottle's neck-wrap illustration to life. Award-winning illustrator, Christian Northeast, was commissioned to design a fresh composition of eclectic imagery synonymous with the vibe and vitality associated with South Comfort's birthplace, New Orleans. This design was at the heart of the most recent packaging evolution and is now displayed over the entire bottle. The bottle is ideal as a gift, as it comes at the price of the standard bottle, with a gift tag, which can be personalised.
