It offers consumers useful information such as a detailed product catalogue and printable recipes, in a simple and user-friendly format. Easy-to-navigate and usable by consumers with the most limited computer knowledge and bandwidth, the site reflects the company's core value of simplicity.
“We are very happy with the new website and believe that it will, as part of our marketing mix, go a long way towards strengthening our relationship with our existing consumers as well as enticing new consumers to the brand,” says Philip Nieman, MD of McCain.
“The website is directly targeted at today's consumers and their lifestyles, tapping into consumer touch points and offering them benefits that positively contribute to their lifestyle and therefore bring them closer to the brand,” concludes Helen de Chalain, its marketing manager.
