The New Voice Award is the Loeries only proactive category, which means radio ads entered do not need to have been flighted on air to be eligible. The aim of the award is to grow the use of radio in home languages (other than English) and create ads in the language specific to the target audience. The award, launched last year, received over 50 entries, which the organisers consider a very positive response.
The top three ads will receive SABC radio airtime, as well as all-expenses paid samplings of the Mother City.
