#CannesLions2016: Mobile Lions winners!

22 Jun 2016

The 2016 Cannes Mobile Lions award ceremony resulted in 62 awards in total

The Grand Prix went to T Brand Studio New York for their 'NYT VR' work for Google, GE, Mini and the New York Times in the 'App as part of a campaign' category.

The VR campaign, a partnership with Google, GE and Mini, is a defining moment for mobile and demonstrates how this discipline can support a 165-year-old news brand to thrive. “It went beyond the initial wow factor to unlock levels of empathy and excitement no other medium could,” said Jury President, Malcolm Poynton, Global CCO, Cheil Worldwide.

All the 2016 Mobile Lions winners

Title	Client	Product	Entrant Company	Country	Prize
A01 (Activation by Location)
JOHNSONVILLE SAUSAGE NONNAS	JOHNSONVILLE	SAUSAGE	DROGA5 New York	USA	Bronze Lion
PIGEON AIR PATROL	PLUME LABS	PIGEON AIR PATROL	DIGITASLBi London	UNITED KINGDOM	Bronze Lion
#COMEONIN	THE SYDNEY OPERA HOUSE	THE SYDNEY OPERA HOUSE	DDB Sydney	AUSTRALIA	Gold Lion
THE TRAFFIC GAAYE	VIDEOCON	VIDEOCON MOBILES	Y&R Dubai	UNITED ARAB EMIRATES	Silver Lion
A02 (Activation by Proximity)
SAMSUNG BLIND CAP	SAMSUNG ESPAÑA	GALAXY S7, GEAR S2, SAMSUNG INSTITUTIONAL	CHEIL SPAIN Madrid	SPAIN	Gold Lion
A03 (Augmented Mobile Experience)
AYRTON SENNA: THE HEART OF BRAZIL	INSTITUTO AYRTON SENNA	INSTITUTO AYRTON SENNA	J. WALTER THOMPSON BRAZIL São Paulo	BRAZIL	Silver Lion
A04 (Virtual Reality Experience)
DREAMS OF DALÍ	THE DALÍ MUSEUM	THE DALÍ MUSEUM	GOODBY SILVERSTEIN & PARTNERS San Francisco	USA	Silver Lion
A05 (Networked / Connected Mobile Technology)
#SEECOLORS	SAMSUNG	SAMSUNG #SEECOLORS	LEO BURNETT BUDAPEST	HUNGARY	Bronze Lion
LIGHTSABER ESCAPE: A CHROME EXPERIMENT	GOOGLE, DISNEY, INDUSTRIAL LIGHT & MAGIC, LUCAS FILM	GOOGLE CHROME	72ANDSUNNY Playa Vista	USA	Silver Lion
A06 (Connected Devices)
AMATEUR REPLAY	ALLIANZ	INSURANCE	OGILVY & MATHER SINGAPORE	SINGAPORE	Silver Lion
PINLIST	TOK&STOK	FURNITURE STORE	DDB BRASIL São Paulo	BRAZIL	Bronze Lion
A07 (Wearable Technology)
BABOLAT POP	JEAN-MARC ZIMMERMANN	BABOLAT - FRENCH TENNIS, BADMINTON, AND SQUASH EQUIPMENT COMPANY	OGILVYONE Paris	FRANCE	Silver Lion
HELPMET	THAI HEALTH PROMOTION FOUNDATION	THAIHEALTH ROAD SAFETY PROJECT	BBDO BANGKOK	THAILAND	Bronze Lion
COMMITMENT RINGS	UNILEVER	CORNETTO	LOLA MULLENLOWE Madrid	SPAIN	Bronze Lion
A08 (Data / Insight)
SLOW DOWN GPS	IF INSURANCE	INSURANCE	FORSMAN & BODENFORS Gothenburg	SWEDEN	Bronze Lion
A09 (Innovative Technology )
TRY ON A SIX	SAMSUNG	SAMSUNG GALAXY S6	R/GA New York	USA	Bronze Lion
B01 (Websites as Part of a Campaign)
#OPTOUTSIDE	REI	REI	VENABLES BELL & PARTNERS San Francisco	USA	Bronze Lion
SHOP WITH THE FORCE	STANCE	STANCE STAR WARS SOCKS	ZAMBEZI Venice	USA	Gold Lion
C01 (Utilities)
SLOW DOWN GPS	IF INSURANCE	INSURANCE	FORSMAN & BODENFORS Gothenburg	SWEDEN	Bronze Lion
ROAM DELIVERY	VOLVO CARS	IN CAR DELIVERY SERVICE	OGILVYONE LONDON	UNITED KINGDOM	Bronze Lion
LIFE SIGNAL	UNACEM	UNACEM	CIRCUS GREY Lima	PERU	Bronze Lion
RE:SHAKESPEARE	SAMSUNG ELECTRONICS, THE ROYAL SHAKESPEARE COMPANY	THE RE:SHAKESPEARE APP	CHEIL UK London	UNITED KINGDOM	Bronze Lion
C02 (Apps as Part of a Campaign)
THE SWEDISH NUMBER	SWEDISH TOURIST ASSOCIATION	TOURISM	INGO Stockholm	SWEDEN	Bronze Lion
CHANGE 4 LIFE - SUGAR SWAPS	PUBLIC HEALTH ENGLAND	PROMOTING HEALTH AND WELLBEING, SUGAR SWAPS APP	M&C SAATCHI London	UNITED KINGDOM	Bronze Lion
NYT VR	GOOGLE, GE, MINI, NEW YORK TIMES	THE NEW YORK TIMES, NYT VR, T BRAND STUDIO, GOOGLE, GE, MINI	T BRAND STUDIO New York	USA	Grand Prix
SIZZL	OSCAR MAYER	OSCAR MAYER BACON	360i New York	USA	Silver Lion
D01 (Corporate / Commercial)
CELEBRITY TANTRUM	SAMSUNG AUSTRALIAN=	SAMSUNG TAB S2	LEO BURNETT SYDNEY	AUSTRALIA	Bronze Lion
SONGS OF VIOLENCE	ESTADAO DIGITAL	ESTADAO DIGITAL	FCB BRASIL São Paulo	BRAZIL	Bronze Lion
KIDSBOOK COLLECTION	ITAU BANK	INSTITUTIONAL	AFRICA São Paulo	BRAZIL	Bronze Lion
D02 (Accessibility, Charity & Non-profit)
SONGS OF VIOLENCE	ESTADAO DIGITAL	ESTADAO DIGITAL	FCB BRASIL São Paulo	BRAZIL	Silver Lion
E01 (App Games)
SEA HERO QUEST	DEUTSCHE TELEKOM	DEUTSCHE TELEKOM	SAATCHI & SAATCHI London	UNITED KINGDOM	Bronze Lion
E04 (Connected Experience Games)
#RACEYOURHEARTOUT	ACURA	AUTOMOTIVE	IGNITION A RAZORFISH COMPANY San Francisco	USA	Silver Lion
F01 (Content for User Engagement)
#COMEONIN	THE SYDNEY OPERA HOUSE	THE SYDNEY OPERA HOUSE	DDB Sydney	AUSTRALIA	Silver Lion
A VALENTINE FROM ADIDAS	ADIDAS	PURE BOOST X	HILL+KNOWLTON STRATEGIES London	UNITED KINGDOM	Bronze Lion
CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.	PINK RIBBON GERMANY	BREAST CANCER AWARENESS	DDB GROUP GERMANY Berlin	GERMANY	Bronze Lion
TACO EMOJI ENGINE	TACO BELL	TACO EMOJI LAUNCH	DEUTSCH LA	USA	Silver Lion
F02 (Response / Real-time Activity )
UNCRUSHABLE	M.J. BALE	M.J. BALE 100% MERINO WOOL SUIT	TBWA\SYDNEY	AUSTRALIA	Silver Lion
#LIVEINTHEMOVIES	AIRBNB	AIRBNB	TBWA\CHIAT\DAY Los Angeles	USA	Silver Lion
THE SWEDISH NUMBER	SWEDISH TOURIST ASSOCIATION	TOURISM	INGO Stockholm	SWEDEN	Bronze Lion
F03 (Co-Creation & User Generated Content )
#COMEONIN	THE SYDNEY OPERA HOUSE	THE SYDNEY OPERA HOUSE	DDB Sydney	AUSTRALIA	Silver Lion
DONATE THE BARS	ATADOS	BLACK BARS	J. WALTER THOMPSON BRAZIL São Paulo	BRAZIL	Silver Lion
F04 (Targeted Communication)
#COMEONIN	THE SYDNEY OPERA HOUSE	THE SYDNEY OPERA HOUSE	DDB Sydney	AUSTRALIA	Silver Lion
F05 (Social Gaming & Competitions)
SEA HERO QUEST	DEUTSCHE TELEKOM	DEUTSCHE TELEKOM	SAATCHI & SAATCHI London	UNITED KINGDOM	Bronze Lion
F06 (Social Trends)
GIGA SELFIE	TOURISM AUSTRALIA	SIGHTSEEING	TBWA\HAKUHODO Tokyo	JAPAN	Bronze Lion
I AM A WITNESS	AD COUNCIL	EMOJI	GOODBY SILVERSTEIN & PARTNERS San Francisco	USA	Silver Lion
STRAIGHT OUTTA	BEATS BY DRE.	BEATS BY DRE.	R/GA HUSTLE Los Angeles	USA	Gold Lion
#NETFLIXSWAP	NETFLIX	NETFLIX	DAREWIN ENTERTAINMENT AGENCY Paris	FRANCE	Bronze Lion
F07 (Influencer / Talent )
CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.	PINK RIBBON GERMANY	BREAST CANCER AWARENESS	DDB GROUP GERMANY Berlin	GERMANY	Bronze Lion
F09 (Social Purpose)
HASHTAGS FOR LIFE.	PERUVIAN RED CROSS	VOLUNTARY BLOOD DONORS	McCANN LIMA	PERU	Gold Lion
DONATE THE BARS	ATADOS	BLACK BARS	J. WALTER THOMPSON BRAZIL São Paulo	BRAZIL	Bronze Lion
SONGS OF VIOLENCE	ESTADAO DIGITAL	ESTADAO DIGITAL	FCB BRASIL São Paulo	BRAZIL	Silver Lion
WHATSGERMAN	PLAN.NET GROUP	WHATSGERMAN	SERVICEPLAN Munich	GERMANY	Silver Lion
CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.	PINK RIBBON GERMANY	BREAST CANCER AWARENESS	DDB GROUP GERMANY Berlin	GERMANY	Silver Lion
MANBOOBS	MACMA	BREAST CANCER AWARENESS	DAVID Buenos Aires	ARGENTINA	Gold Lion
G01 (Integrated Campaign)
#OPTOUTSIDE	REI	REI	VENABLES BELL & PARTNERS San Francisco	USA	Silver Lion
RATE MY ROOF	ORIGIN ENERGY	ORIGIN ENERGY	CLEMENGER BBDO MELBOURNE	AUSTRALIA	Bronze Lion
THE SWEDISH NUMBER	SWEDISH TOURIST ASSOCIATION	TOURISM	INGO Stockholm	SWEDEN	Gold Lion
SIZZL	OSCAR MAYER	OSCAR MAYER BACON	360i New York	USA	Bronze Lion
G02 (Cross-device Campaign)
HCD RINK BINGO	HOCKEY CLUB DAVOS	HCD MERCHANDISE	FCB ZÜRICH	SWITZERLAND	Silver Lion
G03 (Messaging Campaign)
I AM A WITNESS	AD COUNCIL	EMOJI	GOODBY SILVERSTEIN & PARTNERS San Francisco	USA	Silver Lion
WHATSGERMAN	PLAN.NET GROUP	WHATSGERMAN	SERVICEPLAN Munich	GERMANY	Gold Lion
SNAP KING	BURGER KING ARGENTINA	GRILL HERITAGE	DAVID Buenos Aires	ARGENTINA	Bronze Lion