Cape Town's Gabriele Wichmann PR has been awarded the long awaited ModaMetro Music account. Together these two industrious South African companies are introducing international trends, in the form of cool music presented in super-trendy designer packaging, into all good CD stores around the country.
ModaMetro concentrates on bringing out the best international deep house and jazzanova, straight from the recording studios to the hearts of young South Africans. By building strategic relationships with the world's best record companies and artists; ModaMetro is able to offer local music aficionados quality music that is sophisticated, yet bursting with creativity. For example; the artist Dousk's debut album, DIY, comes in a bright yellow card case that unfolds to reveal instructions for building your very own aeroplane! It adds a whole new dimension to what has traditionally been a rather generic element of artists' offerings.
As a leading underground record label in South Africa, situated in the KZN seaside village of Scottburgh, ModaMetro supplies cutting edge music suitable for beach-side parties as well as for any down-tempo cooler-than-cool lounge moments. Artists represented include household dance names such as Silicone Soul - regularly featured on Roger Goode's 5fm radio show, Joey Wisternof of Way Out West fame and Hiroshi Watanabe - Japan's most creative producer.
