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South Africa

Results for BTL

News

Does anyone know what content is any more?
Marketing & Media
Does anyone know what content is any more?

Justine Drake, Issued by Dentsu 16 Apr 2024

Image supplied. Wayne Wilson, appointed as chief operating officer: tech & media, is one of several appointments at Rapt Creative that will take the agency into the future
Marketing & Media
Rapt Creative's glimpse of the past and nod to the future

9 Apr 2024

Beyond AI-deas: Data-led brand activations for lasting consumer loyalty, trust and advocacy
Marketing & Media
Beyond AI-deas: Data-led brand activations for lasting consumer loyalty, trust and advocacy

Issued by Tradeway 14 Feb 2024

Source: © 123rf Agency Scope SA has found that marketers more and more require integrated agencies that can solve their needs under one roof
Marketing & Media
#AgencyScopeSA Part 1: CMOs want integrated agencies and other key findings

Danette Breitenbach 30 Nov 2023

Source: © National Today Scopen has concluded the seventh edition of its biennial study Agency Scope in Mexico
Marketing & Media
Agency Scope finds Mexican advertisers double digital budget

2 Aug 2023

Source © Jose Luis Stephens Panoramic view of Santiago de Chile with the Andes mountain range in the background
Marketing & Media
Part 1: Chile Agency Scope Study - 3rd largest marketing-communication-advertising budget allocated to digital

31 May 2023

Leading passion marketing agency, Levergy appoints new managing director
Marketing & Media
Leading passion marketing agency, Levergy appoints new managing director

Issued by Levergy 10 May 2023

Source: © Pixabay In Spain investment in digital already accounts for 46% of the budget and, of its different disciplines
Marketing & Media
Spanish advertisers double their investment in digital

12 Apr 2023

4 alcohol consumption trends moving the market
Marketing & Media
4 alcohol consumption trends moving the market

Issued by Tradeway 6 Mar 2023

Is copywriting still important in advertising?
Marketing & Media
Is copywriting still important in advertising?

Paul Middleton, Issued by Ebony+Ivory 9 Feb 2023

Craig Hannabus, strategy director, Rogerwilco says quality CX will count in 2023
Marketing & Media
#BizTrends2023: The year of quality not quantity customer experience

Craig Hannabus 9 Jan 2023

Don't be a (m)all flower | The Great Retail Revival and why mall activations have never been more relevant
Marketing & Media
Don't be a (m)all flower | The Great Retail Revival and why mall activations have never been more relevant

Issued by Tradeway 15 Nov 2022

Vanessa Govender. Source: Supplied.
Marketing & Media
#Newsmaker: Vanessa Govender, Infinity Brands' new CMO

Karabo Ledwaba 11 Nov 2022

OFyt emerges as a collection of communication experts
Marketing & Media
OFyt emerges as a collection of communication experts

Issued by Old Friends Young Talent (OFyt) 9 Nov 2022

Source: © fauxels In this age of adaptive marketing delivering the right message at the right time on the right platform is key
Marketing & Media
Optimise your marketing ecosystem for best results

Johanna McDowell 22 Aug 2022

Source:
Marketing & Media
Right ecosystem needed for marketing revolution

Johanna McDowell 15 Aug 2022

Isilumko Activate leads the way with an innovative integrated marketing strategy
Marketing & Media
Isilumko Activate leads the way with an innovative integrated marketing strategy

Issued by Isilumko Media 28 Jul 2022

#Newsmaker: Lesole Kodisang joins Rapt Creative as new strategy director
Marketing & Media
#Newsmaker: Lesole Kodisang joins Rapt Creative as new strategy director

Evan-Lee Courie 29 Mar 2022

Geometry Cape Town joins forces with VMLY&R SA
Marketing & Media
Geometry Cape Town joins forces with VMLY&R SA

9 Sep 2021

Women-led Isilumko Activate steps up as the world around us changes
Marketing & Media
Women-led Isilumko Activate steps up as the world around us changes

Issued by Isilumko Activate 12 Aug 2021

Agency Scope fieldwork to provide new levels of value
Marketing & Media
Agency Scope fieldwork to provide new levels of value

24 May 2021

#BehindtheBrandManager: Meet Adam Deane of RocoMamas
Retail
#BehindtheBrandManager: Meet Adam Deane of RocoMamas

Lauren Hartzenberg 1 Apr 2021

Building blocks of right-housing for growth and success
Marketing & Media
Building blocks of right-housing for growth and success

Johanna McDowell 22 Feb 2021

Agency Scope Insights: Digital budget in Spain increases by 7% exceeding ATL
Marketing & Media
Agency Scope Insights: Digital budget in Spain increases by 7% exceeding ATL

Johanna McDowell 28 Jan 2021

Marketing & Media
Avatar, Mortimer Harvey appointed Old Mutual's BTL agencies

14 Dec 2020

Scopen launches Trend Score as marketers look to recover
Marketing & Media
Scopen launches Trend Score as marketers look to recover

24 Nov 2020

Screengrab from the Clicks website.
Marketing & Media
How conducting solid research could have prevented the Clicks fiasco

Percy Shangase 7 Sep 2020

Property investment: Exploring opportunity in adversity
Property
Property investment: Exploring opportunity in adversity

7 Sep 2020

Photo by on .
Marketing & Media
Brands need to relook the value of research

Percy Shangase 2 Sep 2020

Marketers in Latam estimate a period of less than 6 months for the recovery of advertising investment
Marketing & Media
Marketers in Latam estimate a period of less than 6 months for the recovery of advertising investment

Johanna McDowell 27 Aug 2020

Ackermans Faces of Change campaign donates R50,000 in proceeds to women with a cause
Retail
Ackermans Faces of Change campaign donates R50,000 in proceeds to women with a cause

Issued by Ackermans 19 Aug 2020

Photo by on
Marketing & Media
How agencies need to realign - 'The Suit Life'

Craig Naicker 23 Jun 2020

Agency Scope Insights: Decluttering the ecosystem, a smaller, tastier menu for marketers
Marketing & Media
Agency Scope Insights: Decluttering the ecosystem, a smaller, tastier menu for marketers

Johanna McDowell 11 Jun 2020

Brave Group's Bravado grows into Danone brand portfolio
Marketing & Media
Brave Group's Bravado grows into Danone brand portfolio

Issued by Brave Group 29 Apr 2020

The Retroviral team.
Marketing & Media
#NewBiz: Retroviral adds Lil-Lets and Gumtree to its challenger brand portfolio

23 Apr 2020

When you see the stone coming, it hurts less
Marketing & Media
When you see the stone coming, it hurts less

Richard Lewis, Issued by Dentsu 20 Apr 2020

Image source: .
Marketing & Media
Agency Scope China study shows the impact of an increasingly fragmented ecosystem

31 Mar 2020

#BehindtheSelfie with... Luyanda Peter, MD of Harambee Communications
Marketing & Media
#BehindtheSelfie with... Luyanda Peter, MD of Harambee Communications

Leigh Andrews 29 Jan 2020

Image credit: Cristina de los Santos on Unsplash.
Marketing & Media
Agency Scope South Africa 2019 trends: Evolution or revolution? Part 1

Johanna McDowell 10 Sep 2019

What will it take? Driving sales and branding in a flooded market
Marketing & Media
What will it take? Driving sales and branding in a flooded market

Issued by M&C Saatchi Abel 27 Aug 2019

Image credit: hj barraza on Unsplash.
Marketing & Media
Results from Agency Scope UK 2018/2019 indicate concerns with consumers and the changing digital environment

Johanna McDowell 19 Aug 2019

Zanele Ntulini has been appointed as CID’s new managing director. Image supplied.
Marketing & Media
#Newsmaker: Zanele Ntulini appointed as CID's new managing director

Juanita Pienaar 7 Aug 2019

Photo by Jakob Owens on Unsplash.
Marketing & Media
How do you steal your competitors' brand equity?

Bogosi Motshegwa 28 May 2019

Innovation is a group activity
Marketing & Media
Innovation is a group activity

Issued by Dentsu 20 Mar 2019

Key findings from Agency Scope UK 2018/2019
Marketing & Media
Key findings from Agency Scope UK 2018/2019

11 Mar 2019

Ackermans latest star-studded lingerie campaign inspires women to celebrate their true self
Retail
Ackermans latest star-studded lingerie campaign inspires women to celebrate their true self

Issued by Ackermans 8 Feb 2019

#NewCampaign: Ackermans celebrates self-love w/ #IAmMe lingerie campaign
Marketing & Media
#NewCampaign: Ackermans celebrates self-love w/ #IAmMe lingerie campaign

7 Feb 2019

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