Leigh Andrews

Editor-in-Chief: Marketing & Media at Bizcommunity
Location:Cape Town, South Africa
Google talk:leighkandrews


Leigh Andrews (@leigh_andrews) is Editor-in-Chief: Marketing & Media at Bizcommunity.com and one of our Lifestyle contributors. She is the only SA finalist shortlisted for the Women in Marketing #WIMawards2017, and can be reached at .
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Current employment

Editor-in-Chief: Marketing & Media
Bizcommunity - www.bizcommunity.com/
Present - Cape Town


SEO, Blogging, Creative writing, Journalism print and online


BA Journalism
Year completed:2004
Education level:Degree
Final year subjects:Journalism
Location:Johannesburg, South Africa
BA (Hons) Psych
Year completed:2005
Education level:Honours
Final year subjects:Psychometry
Location:Johannesburg, South Africa
#EntrepreneurMonth: Fast-track innovation with design-thinking methodology

Lethabo Motsoaledi and Matthew Westaway are the dynamic engineering-educated duo and joint CEOs behind disruptive intelligence providing innovation studio, Motsoaledi & West. Here's why design thinking is a must for any business.

By Leigh Andrews 6 hours ago

The new corporate digital reality of Outside Insight

Meltwater's global CEO, Jorn Lyseggen explains the crux of his book on the new digital reality that those who leverage insights from external data or digital breadcrumbs will find themselves at an information advantage over those that don't. Here's why you need to focus on Outside Insight or fall behind...

By Leigh Andrews 9 hours ago

#Pendoring2017: Praat met... Black Khaki

The Pendoring Awards not only reward marketing communication in all of SA's indigenous languages apart from English, they've also created their own ranking. Here, joint fourth-ranked Black Khaki shares, "You don't have to be English, wear a three-piece suit, or have the old-school English tie to be creative..."

By Leigh Andrews 10 hours ago

Getting to grips with the Scopen Agency Scope 2017

The results of the second edition of the Scopen Agency Scope are in! I caught up with Scopen's global CEO Cesar Vacchiano and Johanna McDowell of IAS on the importance of client-agency relationships, particularly with BEE being a uniquely SA component within the global advertising landscape...

By Leigh Andrews 1 day ago

#BehindtheSelfie with... Dale Ferreira

This extended #EntrepreneurMonth, we go behind the selfie with Dale Ferreira, MD of creative digital marketing agency, Sconetent (it rhymes with 'content', if you're not sure)...

By Leigh Andrews 1 day ago

#Pendoring2017: Praat met... Joe Public United

Here's why the Pendoring Awards' second-ranked Joe Public United believes Madiba's sentiment that when you speak to someone in their mother-tongue, you really do speak to their hearts.

By Leigh Andrews 1 day ago

Lessons for SA's 650,000 entrepreneurial businesses from BrightRock

Entrepreneurial inspiration from Suzanne Stevens, one of four founders and currently executive director of marketing at BrightRock since 2011, chosen for the Ernst & Young Entrepreneurial Winning Women programme in 2013...

By Leigh Andrews 2 days ago

#Pendoring2017: Praat met... Abnormal Group

The Pendoring Awards not only reward marketing communication in all of SA's indigenous languages apart from English, they've also created their own ranking. I found out why fifth-ranked Abnormal Group believes brands need to realise the power of mother-tongue communication in preserving our heritage...

By Leigh Andrews 2 days ago

Curating 'creativism' and wearing it forward with the Mal Foundation

Net#work BBDO's Mike Schalit founded the not-for-profit Make a Life (Mal) Foundation a while ago as a banner for initiatives that use creativity for good. Here, Schalit and Mal designer-in-chief Emma Strydom explain how their recent t-shirt designs have benefitted the Seed library initiative and more...

By Leigh Andrews 3 days ago

#LoeriesRankings2017 with... Sisters Act

Just when you thought the Loeries buzz was over, the Loeries' rankings are in! I chatted to some of this year's top-ranked creatives post-celebrations. We continue the local insights with Sisters Act...

By Leigh Andrews 17 Nov 2017

#BCXDisrupt: "Tech is no longer a sideshow, it's the main show"

Rapelang Rabana, one of the highly anticipated speakers at last week's BCX Disrupt Summit, shares the crux of her talk on moving from innovative ideas to profitable solution and why sitting back is simply not an option for any competitive industry...

By Leigh Andrews 15 Nov 2017

#BehindtheSelfie with... Tumi Voster

This extended #EntrepreneurMonth, we go behind the selfie with technophile Tumi Voster - she's marketing manager for Universal Music, a 5FM radio DJ, and a Tropika Island of Treasure Maldives celebrity...

By Leigh Andrews 15 Nov 2017

The business of curating a Loveable online and pop-up store

Just in time to avoid the Christmas shopping panic mode most consumers snap into come November, The Loveables pop-up store has opened online as well as a brick-and-mortar store...

By Leigh Andrews 15 Nov 2017

#BCXDisrupt: "No-one can safeguard themselves against the next big thing"

Nick Goldman, one of the highly anticipated speakers at last week's BCX Disrupt Summit, shares the importance of conferences like BCX Disrupt, as well as the crux of his talk on the importance of long-lasting digital archives...

By Leigh Andrews 14 Nov 2017

#BCXDisrupt: "Disrupting is the new norm"

Ian Russell, CEO of BCX, shares the importance of conferences like BCX Disrupt taking place last week, as well as the power of sharing the impact of technology and innovation with the youth...

By Leigh Andrews 13 Nov 2017

#EntrepreneurMonth: Talking African inspiration with Trevor Stuurman

One of the highlights of WGSN's Futures Cape Town was an inspirational talk by 24-year-old Trevor Stuurman - in effortless digitally savvy youth fashion, this Christmas Day baby is an entrepreneur, photographer and multimedia visual artist with a verified Instagram account and over 156,000 Twitter followers - here's why his fresh ideas resonate so deeply....

By Leigh Andrews 10 Nov 2017

Adams & Adams #Crammer17: insights into intellectual property

The Adams & Adams 'Crammer' session, recently held in Cape Town and Sandton, was aptly named as they crammed as much content as possible into the morning session in intense, 20-minute increments on the balancing act of copyright and freedom of speech as well as who really owns that IP...

By Leigh Andrews 10 Nov 2017

"We love what we do, as petrol heads and film nuts" - Young Gun Films

I recently sat down with OJ Van Jaarsveld, account director for Young Gun Films, in their classy office space where guests are welcomed by name on entry, to find out about their success in the niche world of car advertising and their recent foray into the music video space...

By Leigh Andrews 9 Nov 2017

#BehindtheSelfie with... Scott Cundill

This #EntrepreneurMonth, we go behind the selfie with Scott Cundill - part marketer, consumer champion, technologist, and published author, he's the innovator, story architect and business tech driver of The Gentle Reminders Club, as well as CEO of Majestic3...

By Leigh Andrews 8 Nov 2017

Why flocking to digital eventing platforms is a good idea

The MTN App of the Year awards were a success a few weeks ago, but have you ever wondered about the tech-savvy system behind the awards? Mike Lysko, CEO and founder of Flock Eventing Platform explains the connectivity, convenience and entertainment opportunity of the delivery mechanism...

By Leigh Andrews 7 Nov 2017

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