Leigh Andrews

Editor-in-Chief: Marketing & Media at Bizcommunity
Location:Cape Town, South Africa
Google talk:leighkandrews
Skype:Leigh.Andrews84

Profile

Leigh Andrews (@leigh_andrews) is Editor-in-Chief: Marketing & Media at Bizcommunity.com and one of our Lifestyle contributors. She is passionate about issues of inclusion, equality and diversity and was the only SA finalist shortlisted for the Women in Marketing #WIMawards2017. She's also on the 2018 Women in Marketing: Africa advisory panel, an #Inspiring50 nominee, and can be reached at ...
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Current employment

Editor-in-Chief: Marketing & Media
Bizcommunity - www.bizcommunity.com/
Present - Cape Town

Skills

SEO, Blogging, Creative writing, Journalism print and online

Qualification

BA Journalism
Year completed:2004
Education level:Degree
Final year subjects:Journalism
Psychology
Institution:RAU
Location:Johannesburg, South Africa
 
BA (Hons) Psych
Year completed:2005
Education level:Honours
Final year subjects:Psychometry
Institution:UJ
Location:Johannesburg, South Africa
 
#WomensMonth: The inclusive, unstoppable power of SheSays

SheSays is all about having each other's backs and listening to each other. Here's how the local Cape Town chapter is set to snowball its efforts...

By Leigh Andrews 6 hours ago

#FairnessFirst: Celebrating the Future Females entrepreneurs, intrapreneurs and side-hustlers

It's a Catch22 - you tend to either have an idea to start a business, the motivation to do something different, or the skills to multitask, but it's rare that those magical elements are all singing loudly from within at the same time. That's where Future Females comes in. Here's a taste of the feminine driving force behind its founders...

By Leigh Andrews 1 day ago

#Loeries2018: Marketing Leadership and Innovation winner, Doug Place!

Doug Place, CMO at Nando's, is the well-deserved recipient of this year's Loeries Marketing Leadership and Innovation Award. He says the only thing to fear is being mediocre...

By Leigh Andrews 3 days ago

#Loeries2018: New Loeries chair, Tseliso Rangaka takes his seat

Tseliso Rangaka, executive creative director at Ogilvy Cape Town, has just been announced as the new chairperson of the Loeries. I caught up with him for an exclusive chat on what he'll bring to the table...

By Leigh Andrews 3 days ago

#Loeries2018: How to press the refresh button on your creativity

The fifth speaker of the day was Sebastian Padilla, co-founder of Anagrama Studio in Mexico and also involved in a handful of other companies. He describes himself as 'a semi-adult', and in just 39 minutes, shared the essence of a typographically beautiful presentation on the power of collaborating and bouncing off others' strengths to unlock your own passions...

By Leigh Andrews 17 Aug 2018

#Loeries2018: The not-so terrifying future of advertising

Ramsey Naja, CCO of JWT Mddle East, kicked off the DStv Seminar of Creativty at Loeries 2018 with a presentation titled 'the headline makers 2.0'. He swiftly told a story that shifted from doom and gloom to a healthy dose of hope and tips to hit the sweet spot in 2018...

By Leigh Andrews 17 Aug 2018

#Loeries2018: How brands with purpose unlock true business value

There's no denying purpose-led marketing is a hot topic at the moment, here's how your business can strive towards shared value...

By Leigh Andrews 16 Aug 2018

#Loeries2018: "Step into your power, find your voice" - Suhana Gordhan

With Suhana Gordhan's two-year tenure as Loeries chair aunty coming to a close this Women's Month, I caught up with her to find out what she's learned herself from the past 24 months of creative leadership...

By Leigh Andrews 16 Aug 2018

Wave goodbye to 'pale, stale, male' industry events with WiM Africa

Women in Marketing (WiM) Africa launches through their Loeries Masterclass today. Find out why it's an opportunity to showcase to the rest of the world the transformative creativity and innovation that comes from the continent, the African stories that can resonate with anyone and the world-class work being done here...

By Leigh Andrews 16 Aug 2018

#BehindtheSelfie with... Nikki Taylor

This women's month, we go behind the selfie with Nikki Taylor, creative director at TBWA\Hunt\Lascaris...

By Leigh Andrews 15 Aug 2018

#WomensMonth: The Sheryl Sandberg quote we should read every Sunday...

Mentorship is a crucial factor of career growth. Marloe Wise, client services director at Demographica, explains the role of business mentors in her own life and why we need to address the lack of female representation in management positions within the B2B space...

By Leigh Andrews 14 Aug 2018

#FairnessFirst: Code-switching and dealing with queen bees in the workplace

The negative impact of code-switching and tokenism, why females speak almost three times as many words a day as men and how to deal with queen bees in the workplace were hot topics at the most recent Future Females Cape Town morning session. Here's what you missed...

By Leigh Andrews 13 Aug 2018

Secrets to success on the 'Presenter Search on 3'!

I met the new fixtures of the SABC3 family at an exclusive media event held at Expresso Studios in Sea Point earlier this week. It was quite something to be right there where some of the magic happens, but also seeing the new presenters sparkling in their element...

By Leigh Andrews 10 Aug 2018

#Loeries2018: "Don't get stuck in your advertising filter bubble" - Ian Mackenzie

It's finally Loeries Creative Week 2018! Here's some insight from Ian Mackenzie, ECD at FCB Six, Canada and this year's Loeries 'integrated campaign', 'print and out of home (OOH)' and crafts jury president...

By Leigh Andrews 10 Aug 2018

#InspiringFiftySA: Cocreating a brighter female tech future

Bonnie Horbach is a true Jill of all trades. She's been the Consul General of the Kingdom of the Netherlands, based here in Cape Town, for the last five years, and spearheaded passion projects the likes of Inspiring Fifty SA, with the second round of winners announced last night. Here, she explains the importance of encouraging more females in the Stem professions and why she says, "there's something special going on in Africa"...

By Leigh Andrews 9 Aug 2018

#BehindtheSelfie with... Dianne Makings

This Women's Month, we go behind the selfie with Dianne Makings, festival director of the Cape Town International Animation Festival and ad producer for Tulips and Chimneys...

By Leigh Andrews 8 Aug 2018

#WomensMonth: There's no such thing as "too ambitious"

Miantha Roux is marketing manager: beverages for Clover is living proof of her mantra, 'There's no such thing as too ambitious'. This #WomensMonth, she explains how brands can build more empowered females through passion, purpose and persistence...

By Leigh Andrews 7 Aug 2018

#FairnessFirst: How to avoid cultural appropriation in advertising

What do roller derbies, feminism and food blogging have in common? The answer is purple-haired Taiwanese-South African copywriter, foodie and author, Ming-Cheau Lin, who uses her platforms to educate the industry on being mindful of multiculturalism and better reflecting 'otherness'...

By Leigh Andrews 6 Aug 2018

#Loeries2018: Joe Public on running for the creative future

When you think of Loeries Creative Week, you're likely to picture glitzy award nights and networking with industry colleagues over drinks in Durban. If you work at Joe Public United, it's more likely a picture of sweat and the satisfaction of improving SA's creative future...

By Leigh Andrews 3 Aug 2018

#CEMAfrica2018: Why customer loyalty is becoming a thing of the past and what to do about it

Ask Afrika MD Sarina de Beer explained at the final day of the seventh annual CEM Africa Summit why data is the current trending commodity of 2018 and what it'll take to really resonate with today's fickle social consumer. It was quite the eye-opener. Here's what you missed...

By Leigh Andrews 3 Aug 2018

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