Leigh Andrews

Editor-in-Chief: Marketing & Media at Bizcommunity
Location:Cape Town, South Africa
Google talk:leighkandrews
Skype:Leigh.Andrews84

Profile

Leigh Andrews (@leigh_andrews) is Editor-in-Chief: Marketing & Media at Bizcommunity.com and one of our Lifestyle contributors. She's also on the 2018 Women in Marketing: Africa advisory panel, was an #Inspiring50 nominee, and can be reached at ...
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Current employment

Editor-in-Chief: Marketing & Media
Bizcommunity - www.bizcommunity.com/
Present - Cape Town

Skills

SEO, Blogging, Creative writing, Journalism print and online

Qualification

BA Journalism
Year completed:2004
Education level:Degree
Final year subjects:Journalism
Psychology
Institution:RAU
Location:Johannesburg, South Africa
 
BA (Hons) Psych
Year completed:2005
Education level:Honours
Final year subjects:Psychometry
Institution:UJ
Location:Johannesburg, South Africa
 
Put truth first in news reporting and information-sharing in general

Media outlets are clearing their throats, pulling up their socks and clarifying their editorial policies following the 'Sunday Times fake news fallout'. Here's what you can do, even if you're not affiliated with mainstream media...

By Leigh Andrews 7 hours ago

#BehindtheSelfie with... Arthur Goldstuck

This week, we got behind the selfie with Arthur Goldstuck. He is MD of World Wide Worx, editor-in-chief of Gadget, and is sharing his annual research announcements at this week's Social Media Landscape Briefings 2019 in Sandton and Cape Town...

By Leigh Andrews 1 day ago

Media literacy: Five fact-checking tips for the fake news era

Ease of access to social media and editing tools have made it easier than ever to spread stories and images that have people shaking their heads, thinking "That can't be real... can it? I must share!" Here are five steps to take to up your media literacy, so that the results of your own news-sharing are more reliable...

By Leigh Andrews 2 days ago

#FairnessFirst: How sending girls to school changes the economy

Ever thought the answer to breaking the country's poverty cycle was as simple as improving basic education for females? Economist Dr Dawie Roodt explained the implications at last week's Ads24 Food for thought session...

By Leigh Andrews 3 days ago

The benefits of being a 'business fox' when scenario planning

If you've attended a talk by Clem Sunter, you'll know all about the importance of being more fox than hedgehog in business - here are the red flags to watch for as we approach 2019, in the hope of a once-again thriving economy and what your business needs to focus on to play its part...

By Leigh Andrews 12 Oct 2018

Ads24 shares literal and figurative Food For Thought

"I'm so pleased we're wearing aprons as this is so slurpy!" This might not be typical business dialogue, but these and similar exclamations were par for the course at the Cape Town version of Ads24's Food For Thought event...

By Leigh Andrews 11 Oct 2018

#BehindtheSelfie with... Terry Murphy

This week, we got behind the selfie with Terry Murphy, publisher at Marketing Mix Conferences who will open next week's Social Media Landscape Briefings 2019 in Sandton and Cape Town...

By Leigh Andrews 10 Oct 2018

Cord cutters: You still need to pay your SABC TV licence!

'Cord cutters' and 'cord nevers' are proud of the fact that they don't fall into the description of a typical TV audience, but the SABC is now calling on all who watch televised content to pay up for TV licences - even if they don't watch on traditional TV sets...

By Leigh Andrews 9 Oct 2018

Get ready for the new Advertising Regulatory Board...

NEWSWATCH: Some fear the demise of SA's Advertising Standards Authority will lead to a drop in advertising quality, but self-regulation will remain a core focus for the new Advertising Regulatory Board, set to start swinging stronger than before...

By Leigh Andrews 8 Oct 2018

The authentic Italian charm and rustic SA flair of Ayama Wines

On a chilly Wednesday in late-September, select members of the Cape media were shuttled to Ayama Wines at Slent Farm in the Voor Paardeberg region of Paarl, for the official opening of their deli and wine-tasting room...

By Leigh Andrews 8 Oct 2018

#FairnessFirst: SA's Standard Bank commits to global #HeForShe movement

Standard Bank has firmed up South Africa's commitment to UN Women's #HeForShe movement. Here's why it's so impactful, especially in Africa, and how you can go beyond clicktivism and get involved, too...

By Leigh Andrews 8 Oct 2018

African design inspo and that almost 100-issue strong Visi vision

Visi magazine's editor-in-chief Sumien Brink explains how New Media's bi-monthly décor, design and architecture-first magazine has proven its endurance and longevity over the past 20 years...

By Leigh Andrews 4 Oct 2018

#BehindtheSelfie with... Lexi Hall

This week, we go behind the selfie with Lexi Hall, founder and director of Tinkwe PR...

By Leigh Andrews 3 Oct 2018

#MobJustice, media freedom and the #DrosRape

NEWSWATCH: Court reporting is notoriously one of the most strictly regulated fields of journalism, which is why media celebrated this morning when granted an application to take still pictures of the #DrosRape accused...

By Leigh Andrews 2 Oct 2018

The beautiful yin-yang chaos of collaboration in creativity

Artist, maker and activator Chris Auret led attendees of the September Creative Mornings Cape Town session through a "collaborative art experiment"...

By Leigh Andrews 2 Oct 2018

#FairnessFirst: Fair chance to climb the career ladder of the future?

CapeTalk radio host Africa Melane served as MC for the recent #BI4Gov Behavioural Insights conference in Cape Town. After a quick tea break chat, he inspired me to share my thoughts on how we need to both be the best we can be and give a hand up, not just a hand out...

By Leigh Andrews 1 Oct 2018

#BI4Gov: Why Day Zero was less nudge effect, more kick-in-the-butt effect

Ever wondered how nudges turn into true behavioural change that benefits society? With the Western Cape's recent #DayZero success as a prime example, all was revealed at SA's first-ever two-day #BI4Gov Behavioural Insights conference, held at the CTICC over 27 and 28 September 2018...

By Leigh Andrews 28 Sep 2018

'Remember who's the hero of the story': The Narrative on winning UX

When it comes to content marketing, do you offer interactive tools and snappy content aimed at solving your customers' problems, or just keep regurgitating your static 'company profile' text? If your answer is closer to the latter, Narrative content director Robyn Daly explains why you need to put user experience first...

By Leigh Andrews 27 Sep 2018

#BehindtheSelfie with... Luke Peters

This week, we got behind the selfie with Luke Peters, CEO and founder of Gone Digital and the Gone Digital Academy, aimed at enhancing skills and resources in the media and marketing industry...

By Leigh Andrews 26 Sep 2018

#FairnessFirst: Females, here's how to future-proof your career...

In light of the annual WEF Gender Gap Report, Ayanda Seboni, group executive of brand, marketing and communications at PPS, shares ways for females to stay relevant and effectively future-proof their careers...

By Leigh Andrews 24 Sep 2018

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