Adrian Miller, ECD at RiverbedHaving consulted for Riverbed since the beginning of the year, the agency recently made Adrian Miller's appointment official. As ECD, Miller will be responsible for the overall creative strategy and direction for the agency. “We’ve spent the better part of this year working on strategy and bringing in the best creative talent. Our team has clarity in what we’re doing and we all understand why,” said CEO Monalisa Sibongile Zwambila. “This year creative excellence will be our principal purpose, and all efforts will be strategically aligned to thrust us ahead to join the ranks of the top creative agencies.” Commenting on his appointment, Miller says, “Riverbed provides the possibility to do great work. This, plus the shared desire and vision to grow the agency against the back of great creative, is what excited me most about this opportunity. “While many creative agencies market themselves as an integrated agency, in reality, many simply outsource these services and white label it. In contrast, Riverbed houses all through-the-line disciplines in-house, creating a unique opportunity to build astounding brand experiences across platforms. It’s impressive to see how the teams work together on client briefs to build great brand stories and ultimately, effective campaigns.” Here, Miller goes on to explain why he chose to take on Riverbed, a black female-owned agency, full-time…
Tell us something about yourself not generally known. More about Adrian MillerAdrian is a multiple award winner with big brand experience across three continents and is one of the most awarded creatives in South Africa, with over 100 awards, including 15 Cannes Lions for some of the world’s largest brands. Miller has judged at Cannes, Clio, D&AD, Adfest, Spikes (Asian Cannes) and served as chairman of the South African Loerie Awards and in addition, has served on the worldwide board for both Lowe and JWT. About Jessica TennantJess is Senior Editor: Marketing & Media at Bizcommunity.com. She is also a contributing writer. marketingnews@bizcommunity.com
View my profile and articles... |