Why hundreds of South African companies advertise on BusinessTech

Hundreds of South African companies advertise on BusinessTech, thanks to the great return-on-investment they receive for their marketing spend.

As South Africa’s largest and most influential business publication, BusinessTech is perfectly positioned for both B2B and B2C advertising campaigns – reaching purchasing decision-makers in businesses and households.

The graphic below provides an overview of the high-end audience who read BusinessTech every month.

As the graphic shows, the large majority of BusinessTech readers are c-level executives, business owners, company directors, managers, and professionals.

This makes them an ideal target market for companies running B2B advertising campaigns and looking to reach business decision-makers.

Spending power

BusinessTech’s readers are as influential in their households and families as they are in their businesses, with the large majority being purchasing decision-makers in their homes.

The graphic below details the income of BusinessTech’s audience – providing insight into their spending power.

It is clear to see that a large number of BusinessTech’s readers are high-income earners, making them a great target market for B2C advertising campaigns.

Work with BusinessTech

BusinessTech’s marketing team is ready to help your business run a high-performing advertising campaign, ensuring you receive an excellent return-on-investment.

Our marketing team will help you select the right advertising solutions to meet your marketing goals – whether you need display branding and sponsored articles, or podcasts interviews and review videos – and implement the campaign effectively and timeously.

Click here to learn more about advertising on BusinessTech