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LifestyleMeet South Africa's best-dressed team: Mphela & Associates Attorneys win the 2025 Imagemakers Award
ImageMakers 22 Oct 2025
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They’ve been awarded their share of $20,000, presented by Afrilabs and Afreximbank, which will be used to scale their innovative solutions, expand access to essential healthcare services, and enhance impact across Southern Africa.
The winning team combined three change-makers with complementary expertise:
Craig Abel Appel, South African deputy director: international cooperation, Department of Small Business Development (DSBD), said: "This recognition is more than a prize—it’s proof of how partnerships translate into real outcomes.
“Through the Department of Small Business Development and its agency, the Small Enterprise Development and Finance Agency (SEFDA), two of our supported businesses, Loop and Dillets, showcased how collaboration can scale African solutions.
“Their success at IATF 2025 reflects the spirit of the South Africa–Algeria cooperation framework and the opportunities we are unlocking to stimulate innovation, support startups, and improve healthcare access across the continent."
Jamie Thurston Wyngaard added, "Access to healthcare isn’t only about clinics and medicine—it’s also about getting there safely.
“At Loop, we’re enabling mothers and babies to reach healthcare facilities without carrying cash, all via WhatsApp.
“What we do goes beyond technology; it’s about solving African problems together, with solutions rooted in our realities."
This recognition highlights the power of Southern African collaboration and the potential of African entrepreneurs to reimagine healthcare across the continent.
Their success demonstrates how innovative thinking, cross-sector collaboration, and technology can create lasting impact for communities.