This is another step in Pick n Pay asap’s evolution from an on-demand grocery platform into a ‘super app’, giving customers access to groceries, clothing, Smart Shopper and value-added services through a single, familiar digital interface.
Customers can now browse and shop for clothing within the asap! app, switching easily between groceries and clothing.
Orders are placed separately, with clothing delivered nationwide within 3 to 5 working days, while groceries remain an on-demand 60-minutes service.
“There is a strong demand for affordable, quality clothing, and the launch of Clothing on the app allows us to reach customers who previously may not have had easy access to our clothing offer in stores,” says Hazel Pillay, executive for Pick n Pay Clothing.
All online clothing orders will be fulfilled from a dedicated Johannesburg dark store, maximising stock availability, particularly for high-demand bestsellers that frequently sell out in-store. Delivery will cost R60, with free delivery on orders over R600.
Pillay says that an important aspect was to improve how customers experience fashion online. “The clothing experience on the asap! app now mirrors how customers already shop for groceries, allowing them to browse a full in-store range by category, access detailed size charts by gender and product type, and navigate an intuitive interface designed to reduce friction in the online fashion journey. We’ve also added curated imagery to make shopping for outfits online much easier.”
She adds that customers will also be shopping on a trusted app they are already familiar with. “Customers don’t have to relearn how to shop or use the app; it will feel familiar, and their profile, Smart Shopper details and payment information remain the same”
