#NedbankIMC2025 | Nomsa Chabeli: Lead brand vision from the top

She gives context to this as she explains that we need to understand what the role of the SABC is in society, to be clear about its brand vision.

The SABC, she explains, exists to inform, educate and inform South Africans. Therefore, its brand vision is about society, democracy and ensuring that South Africans fully participate in that democracy.

This was part of her talk at the Nedbank IMC 2025, entitled Why a CEO should drive Brand Vision from the Top.

She also discusses how the SABC is the biggest newsroom on the African continent, its radio reach and its OTT platform in the context of understanding the audiences the public broadcaster serves and how the entity continues to drive engagement.