Skincare in 2025 was defined by balance, favouring repair over excess and science over spectacle. Looking ahead to 2026, we can expect deeper personalisation through AI-powered formulas, stronger emotional wellness connections such as mood-adaptive serums, and sustainable innovation such as refillable packaging and lab-grown ingredients that make skincare feel like a true extension of self-care.
Trends leaned into simplicity, tech-driven insight and holistic health, with the global market continuing its climb into the multi-billion-rand arena.
Skincare that defined 2025
2025 was deeply restorative, championing barrier health, minimalism and biotech boosts, all fuelled by a consumer backlash against overkill.
Skincare became smarter, not harsher, as med-spas and at-home technology narrowed the gap between clinic and daily routine.
A notable cultural shift also emerged, a decisive move toward more natural aesthetics and a push to undo enhancements where necessary.
Subtle, non-surgical body sculpting rose as the confidence-boosting option that still felt true to self.
All about that barrier
Barrier repair was the undisputed hero of 2025.
Ceramides, niacinamide and comforting occlusives, including a refined take on slugging-dominated routines designed to heal the sins of over-exfoliation.
Sunscreen, meanwhile, evolved into a luxurious essential; silky, reef-safe formulas transformed daily protection into pleasure rather than punishment.
Efficiency is the new indulgence
The 12-step era faded into memory, replaced by skinimalism: streamlined routines built on high-performing, multi-tasking products.
Milky toners that cleanse, hydrate and plump in a single step saw a 49% spike in search interest.
Efficiency was the new indulgence, ditching viral experiments for proven results.
From guesswork to precision
Artificial intelligence shifted skincare from guesswork to precision, enabling custom formulations and personalised guidance without invasive testing.
Clean, pregnancy-safe and tween-friendly beauty surged, widening access to glowy, gentle care.
Authenticity also reigned. When Kylie Jenner openly dissolved her lip fillers for a softer, more relatable look, it sparked a global wave of “filler reversals”.
Hyaluronidase bookings soared in clinics as people embraced features that feel inherently theirs — celebrating refreshment over exaggeration.
Body “skinification”
Body “skinification” exploded — extending actives like niacinamide and ceramides from the face to the limbs and even the scalp, helping drive a 20% category uptick.
Hair health innovations continued across removal and regrowth.
Most notably, non-surgical contouring took off.
Ultrasonic cavitation and laser liposuction became the sculpting solutions of choice, breaking down stubborn fat with sound waves or laser energy, with minimal downtime and scar-free refinement.
These gentler approaches embodied 2025’s core ethos: less drama, more confidence.
Overall, 2025 rewarded patience — calmer skin, smarter spending and a rejection of extremes, whether filler overload or ingredient hoarding.
What to expect in 2026
2026 builds firmly on these foundations — where skincare intersects with metabolic health, neurocosmetics and zero-waste ethics.
Intelligent simplicity and emotional well-being will anchor innovation.
Embracing AI
AI evolves into holistic advisory — analysing stress, sleep and gut health to curate complete wellbeing solutions.
Multi-sensory mists and neuro-responsive formulas transform routines into micro-moments of calm, while actively reducing inflammation and breakouts.
“Prejuvenation”
“Prejuvenation” becomes universal as biotech-derived skincare — including upcycled peptides — strengthens collagen earlier, delaying signs of ageing.
Sustainability gains via lab-grown over farm-harvested actives, cutting waste without compromising efficacy.
Acne care shifts from stripping to preserving the microbiome.
Body in mind
Body care “faceifies” even further with ingestibles, advanced actives and smart tools.
Hair removal gains in precision and inclusivity. Men’s grooming evolves into full, normalised routines.
Non-invasive
Hybrid devices will merge fat-melting and skin-tightening for even quicker, more seamless results — perfect for a post-surgery-averse generation seeking refined silhouettes on their lunch breaks.
