Chery launches Omoda and Jaecoo hybrid electric SUVs in South Africa

The newly launched Jaecoo 7 Super Hybrid, manufactured by Chinese automaker Chery, is displayed during an event unveiling Omoda and Jaecoo new energy vehicles in Muldersdrift, South Africa on 5 June 2025. Reuters/Nqobile Dludla

The launch comes at a time of growing competition in Africa's largest automotive market, where sales of electric and hybrid vehicles are rising and other Chinese companies - such as GAC, BYD and GWM - are also making inroads.

Chery introduced its premium Omoda and Jaecoo brands to South Africa in 2023, starting with the Omoda C5 crossover SUV and later adding the Jaecoo J7 and more recently the Omoda C9, both fossil-fuelled.

The new plug-in hybrid Omoda C9 is priced at R999,000 ($56,275) while the super hybrid system Jaecoo J7 comes in at R689,900.

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"This is the first time that Omoda and Jaecoo have launched the plug-in hybrids for the local or the African market, and the move really is because that's the way technology is going, because you get the best of both worlds," Hans Greyling, general manager of Omoda and Jaecoo South Africa told Reuters on the sidelines of the launch, adding it was the first of three launches planned for the year.

"Probably in August we're looking at a new model on the Jaecoo side, the J5, and then a month or two later we're going to go back to the Omoda side and launch a mid-size C7 SUV," he said.

The hybrid Omoda C9's 34.5kw-hour battery pack offers an all-electric range of up to 150kms, while the combined range is rated at 1,100km – ideal for longer journeys on South Africa's roads with limited charging infrastructure.