
Related


A backlash against AI imagery in ads may have begun as brands promote ‘human-made'
Paul Harrison 26 Nov 2025




Top stories

![The Red and Yellow Creative School of Business / Cape Town’s Emma Blomerus’ With Love]] is South Africa’s only finalist in the One Show’s Young Ones ADC competition (Image supplied)](https://biz-file.com/c/2604/809130-300x156.gif?3)


Marketing & MediaThis alcohol brand’s “low calorie” claim didn’t hold up, rules ARB
Karabo Ledwaba 4 hours


More news




















Landing in major retailers from mid-December, the pack arrives at the perfect time of year: when school holidays begin, homes fill with visitors, and freezer-stocking becomes a sunny ritual.
It’s ideal for slipping into a beach cooler, keeping on hand for braai guests, passing around during road-trip snack breaks, or bringing that extra bit of joy to a late-night movie marathon.
With more moments per box, it’s a shareable upgrade made for the way South Africans actually spend their summer, together, from slow weekends by the pool to spontaneous sunset meet-ups.
“Our Hazelnut ice cream has such a loyal fan base, so extending it into a multipack felt like the natural next step,” says Katlego Raboroko, brand manager.
“December is all about togetherness, family gatherings, catch-ups with friends, and those spontaneous summer moments that only happen when everyone’s around. This format gives people more to enjoy and more to share.”