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Source: © 123rf The evolution of intent-based marketing is developing advanced attribution models to cover the entire customer journey, says Grant Lapping, digital executive +OneX

Marketing & Media

Developing advanced attribution models for the entire customer journey - online to offline

Grant Lapping 7 Dec 2023

#NewGenTrends in Marketing Conference 2022

Marketing & Media

#NewGenTrends in Marketing Conference 2022

Issued by Lavello 9 Mar 2022

2022 media outlook: a re-modelling of the commercial internet, a rebalancing of spend

Marketing & Media

2022 media outlook: a re-modelling of the commercial internet, a rebalancing of spend

Issued by Kantar 23 Nov 2021

#BizTrends2020: Taking the 20s into the cloud for marketing clout

ICT

#BizTrends2020: Taking the 20s into the cloud for marketing clout

Johan Walters 15 Jan 2020

How to use performance marketing to grow business effectively

Tourism & Travel

How to use performance marketing to grow business effectively

15 Aug 2018

Adding augmented reality to existing apps made easy

Marketing & Media

Adding augmented reality to existing apps made easy

Issued by Incubeta 26 Sep 2017

How technology is transforming South African retail

Retail

How technology is transforming South African retail

Vincent Naigeon 14 Jul 2017

Aspects that an agent will know that the internet won't

Property

Aspects that an agent will know that the internet won't

Adrian Goslett 24 Jun 2016

#CommerceMonth: With e-commerce the whole world becomes your playground

Tourism & Travel

#CommerceMonth: With e-commerce the whole world becomes your playground

Cari Van Wyk 15 Apr 2016

E-commerce: a problem and a solution to Africa

Retail

E-commerce: a problem and a solution to Africa

11 Apr 2016

Marketing & Media

Online marketing revolution: The role of social media

8 Jan 2016

Good SEO for years of free traffic

Marketing & Media

Good SEO for years of free traffic

On Yavin 4 Jan 2016

Engaging the digital audience

Marketing & Media

Engaging the digital audience

23 Jun 2014

Six social media marketing lessons for B2B marketers

Marketing & Media

Six social media marketing lessons for B2B marketers

Jessica Davis 25 May 2014

CMO Council releases auto report indicating lack of social media leverage

Marketing & Media

CMO Council releases auto report indicating lack of social media leverage

6 Mar 2014

Marketing & Media

What your website marketing approach says about you

Gareth Slaven 14 Feb 2014

Marketing & Media

Making money on the internet in Africa

Vanessa Clark 20 Feb 2012

comScore introduces Segment Metrix 2.0 for advanced audience segmentation capabilities

Marketing & Media

comScore introduces Segment Metrix 2.0 for advanced audience segmentation capabilities

9 Nov 2011

Tiger in the ecommerce henhouse

Marketing & Media

Tiger in the ecommerce henhouse

Herman Manson: @marklives 21 Jul 2011

[2011 trends] Key trends for digital marketing

Marketing & Media

[2011 trends] Key trends for digital marketing

Diane Charton 12 Jan 2011

Time to get your head around mobile marketing

Marketing & Media

Time to get your head around mobile marketing

Richard Mullins 31 Mar 2010

Using Google Analytics to boost your business: part 2

Marketing & Media

Using Google Analytics to boost your business: part 2

Stephen Newton 4 Nov 2009

Boosting business with Google Analytics: part 1

Marketing & Media

Boosting business with Google Analytics: part 1

Stephen Newton 23 Oct 2009

What your boss needs to know about eMarketing

Marketing & Media

What your boss needs to know about eMarketing

Tim Shier 8 Jun 2009

Marketing & Media

Petra Jewellery polished with first layer of online strategy

1 Jun 2009

How to drive online visitors

Marketing & Media

How to drive online visitors

Eve Dmochowska 6 May 2009

Marketing & Media

Shaking up the digital market

4 Jun 2008

Retail

Effective SEM strategies for online retailers

Janel Landis 2 Jun 2008

Marketing & Media

Using offline marketing to grow your online business

Michael Fleischner 11 Jan 2008

Retail

Using offline marketing to grow your online business

Michael Fleischner 11 Jan 2008