Earned media | Bizcommunity

Earned media | Bizcommunity

News

M&C Saatchi Abel's Bulletproof Park campaign for Gun Free SA is a story about a “fake idea” that led to real change (Image supplied)

Marketing

#BehindtheCampaign: Bullet Proof Park | A fake idea with real change

13 May 2025

#OrchidsandOnions: Corion Capital’s Star Wars surprise, while Wired misses the PR brief

#OrchidsandOnions

#OrchidsandOnions: Corion Capital’s Star Wars surprise, while Wired misses the PR brief

Brendan Seery 5 May 2025

$The Creative Circle Best of the Year awards took place recently with TBWA\Hunt Lascaris taking Overall Agency of the Year (Image supplied)$

Advertising

Creative Circle Best of the Year awards: Honouring the Class of 76’ and 24’

Alex Goldberg 10 Mar 2025

TenacityPR introduces media buying services

PR & Communications

TenacityPR introduces media buying services

Issued by TenacityPR 7 Jan 2025

(Images supplied. Artwork: Lesley Svenson, Bizcommunity)

PR & Communications

Razor's Kalay Maistry and NTT Data's Marian Scala named in Provoke Media’s Innovator 25 EMEA

Danette Breitenbach 12 Dec 2024

Time to get creative about raising standards in the creative industry

Advertising

Time to get creative about raising standards in the creative industry

Luca Gallarelli and Carl Willoughby, Issued by Association for Communication and Advertising 4 Dec 2024

Driving industry change in 2024

PR & Communications

Driving industry change in 2024

Issued by Dialogue PR 25 Nov 2024

Primex 2024: A celebration of innovation, success, and future possibilities at Montecasino

Media

Primex 2024: A celebration of innovation, success, and future possibilities at Montecasino

Issued by Primedia Broadcasting 15 Nov 2024

Source: © 123rf According to the research participants the disconnect between CCOs and the executive suite is significantly impacting media relations strategies

PR & Communications

Communications and C-Suite disconnect impacts negatively on media

25 Oct 2024

Marketing

Warc 2024 Report: 3 key strategies marketing leaders need to know in 2024

1 Oct 2024

The campaign focuses on the health of taxi drivers. Source: Supplied.

Promotions & Activations

Check My Beat: SA Heart's new campaign targets taxi drivers' heart health

1 Oct 2024

Advertising

Warc report: How earned media is cutting through digital noise

26 Sep 2024

A new chapter for MSL South Africa as its regional offices join forces to reach new African – and global – markets

PR & Communications

A new chapter for MSL South Africa as its regional offices join forces to reach new African – and global – markets

Issued by Publicis Groupe Africa 25 Sep 2024

Dashni Vilakazi, member of the IAB South Africa Influencer Marketing Committee and Managing Director at The MediaShop. Source: Supplied.

Marketing

Decoding influencer marketing in SA: Challenges, strategies, and impactful insights

Dashni Vilakazi 27 Jun 2024

How investment in PR yields long-term returns

PR & Communications

How investment in PR yields long-term returns

Issued by TenacityPR 19 Jun 2024

Survival of the fittest: How the media apocalypse is forcing PR and marketing to reinvent themselves

PR & Communications

Survival of the fittest: How the media apocalypse is forcing PR and marketing to reinvent themselves

Adam Hunter, Issued by Hook, Line & Sinker 5 Jun 2024

PR & Communications

Propel's Q2 2024 Barometer: Surge in journalist responses and PR trends

23 Apr 2024

Source: © Provoke Media The 2024 EMEA Sabre Award winners have been announced

PR & Communications

Sabre EMEA 2024 Awards: Razor PR, Retroviral top SA agencies

Danette Breitenbach 18 Apr 2024

#BizTrends2024: Mike Sharman - From earned virality to purposeful purpose

Marketing

#BizTrends2024: Mike Sharman - From earned virality to purposeful purpose

Danette Breitenbach 10 Jan 2024

Matt Buchanan appointed Ogilvy's global and EMEA president of integrated communications

PR & Communications

Matt Buchanan appointed Ogilvy's global and EMEA president of integrated communications

21 Nov 2023

Source: © Kayak 96% of companies interviewed for PR Sscope Spain are satisfied with the work done by their communication consultants

Research

Part 1: PR Scope Spain: 96% of companies are satisfied with their communication consultants' work

16 Oct 2023

Dentsu Creative celebrates #ReclaimYourDNA at the Loeries

Loeries Creative Week

Dentsu Creative celebrates #ReclaimYourDNA at the Loeries

Issued by Dentsu 11 Oct 2023

$Alex Pineda is CCO for TBWA\Helsinki. Source: Supplied.$

Advertising

Alex Pineda appointed to CCO role at TBWA\Helsinki

21 Sep 2023

Image supplied. UAE dominated the NYF AME Awards with impressive trophy tally of 26

Advertising

UAE dominates AME Awards with 26 trophies

14 Aug 2023

Image supplied. Warc’s Creative Effectiveness Lions 2023 - Insights from the winners, identifies trends and themes common to the award-winning campaigns of this year’s Cannes Creative Effectiveness Lions

Cannes Lions

#Cannes2023: What an award-winning creative effectiveness entry looks like

2 Aug 2023

Transforming likes to sales: Mastering the 6-step influencer marketing strategy

Social Media

Transforming likes to sales: Mastering the 6-step influencer marketing strategy

Kopano Shimange, Issued by Humanz 14 Jul 2023

#OrchidsandOnions: Chicken Licken hits the spot

#OrchidsandOnions

#OrchidsandOnions: Chicken Licken hits the spot

Brendan Seery 17 Apr 2023

PR & Communications

How to catch a journalist's attention

Zweli Mokgata 4 Apr 2023

PR & Communications

Why the SA PR industry should be competing on a global level

Sasha Kupritz 31 Mar 2023

Image supplied. Yoco’s champions of the underdog campaign features real SME owners and their businesses.

Marketing

#BehindtheCampaign: Yoco's Back the Underdog celebrates SMEs

28 Feb 2023

Source: © PRovoke Media The EMEA Innovation SabreAwards winners have been announced

PR & Communications

Retroviral takes the double at the EMEA Innovation Sabres

22 Feb 2023

Nandi Zuma. Source: Supplied.

PR & Communications

#Newsmaker: Nandi Zuma on her new role as head of PR at OFYT

Karabo Ledwaba 21 Feb 2023

PR & Communications

Report: International journalists responded to less than 3% of pitches in Q4

18 Jan 2023

Source: Supplied.

HIV/AIDS

More men living with HIV are reaching out for treatment

1 Dec 2022

Razor revolutionises PR with global first in measurement

PR & Communications

Razor revolutionises PR with global first in measurement

Issued by M&C Saatchi Abel 18 Oct 2022

PR & Communications

Propel Media Barometer finds most journalists respond within 4 hours of receiving pitch

12 Oct 2022

Source: © Jack Morton Havas Middle East's Liquid Billboard for client adidas won the New York Fetivals AME Platinum Award in the Middle East & Africa region

Advertising

Havas Middle East top in Middle East & Africa region New York Festivals AME Awards

16 Sep 2022

Source © raw pixel B2B PR is an important part of an organisation's communication with clients, suppliers, employees, and partners

PR & Communications

Why B2B marketing is essential to your business

Sasha Kupritz 22 Aug 2022

Image supplied. Davina Malan, senior consultant, Tribeca Public Relations, shares her passion for the PR profession

PR & Communications

Public relations: the perfect career

Davina Malan 19 Aug 2022

Pictured on stage: Retroviral and Flow Communications. Retroviral won Gold for the Checkers Sixty60 Swindler campaign and Silver for its Lilets Be You. Period. campaign and Flow Communications won Bronze for Marine Protected Areas Day (MPA Day).

Prism Awards

All the Prism Awards 2022 winners

Danette Breitenbach 18 Jul 2022

Source © Mark Bowden Public relations (PR) professionals have more potential targets to pitch an earned media pitch to than ever before

PR & Communications

How PR professionals can pitch successfully to journalists

Danette Breitenbach 15 Jul 2022

Source: © Bakhtiar 80% of journalist responses happen the same day they receive a pitch

PR & Communications

80% of journalists open pitches the day they recieve them

6 Jul 2022

Dentsu renews their commitment to end malaria by 2030

Advertising

Dentsu renews their commitment to end malaria by 2030

Issued by Dentsu 1 Jul 2022

Source: © The Sabre EMEA Awards 2022 took place this weekend

PR & Communications

SA PR agency named 2022 EMEA Sabre Africa Consultancy

30 May 2022

#Newsmaker: Carla van Pletzen rejoins the Grey wolf pack

PR & Communications

#Newsmaker: Carla van Pletzen rejoins the Grey wolf pack

Evan-Lee Courie 6 Apr 2022

APO Group upgrades analytics platform for monitoring of press releases in Africa

Online Media

APO Group upgrades analytics platform for monitoring of press releases in Africa

Issued by APO Group 1 Mar 2022