Advertising marketing | Bizcommunity

Advertising marketing | Bizcommunity

News

#OrchidsandOnions: Gambling ads hit the jackpot, used car salesmen stuck in cliché lane

#OrchidsandOnions

#OrchidsandOnions: Gambling ads hit the jackpot, used car salesmen stuck in cliché lane

Brendan Seery 21 hours

Ogilvy SA won four Warc Awards 2025 - Middle East Africa including gold for its Bread of the Nation campaign for AB InBev SA

Advertising

Ogilvy wins all SA’s Warc Awards 2025 - Middle East and Africa

22 hours

ARB Ruling: Cape Flair called out for marketing as local

Advertising

ARB Ruling: Cape Flair called out for marketing as local

Karabo Ledwaba 25 Apr 2025

The MTN Today We Make Moves is a series called Cheeseboy,and brings back the creativity that once made telco ads so memorable

Advertising

#BehindtheCampaign: MTN's Today We Make Moves - A return to distinctive telco advertising

24 Apr 2025

Cannes Lions

#Cannes2025 awarding juries include 20 creatives from Africa

Danette Breitenbach 23 Apr 2025

#OrchidsandOnions: Burger King hides the message, BMW spells it out

#OrchidsandOnions

#OrchidsandOnions: Burger King hides the message, BMW spells it out

Brendan Seery 22 Apr 2025

Source: © Dubai Lynx Held after the Lynx Awards, the Winners’ Lunch celebrates the success and creativity of the teams that took home Awards for their work

Advertising

All the 2025 Dubai Lynx Awards

14 Apr 2025

This year’s Loeries campaign from Halo is something completely different, and a break with the clichéd ‘black and gold’ look and feel for an awards event (Image supplied)

Loeries Creative Week

#Loeries2025: "Is this all you’ve got? Then, you are not yet done!” Halo’s Loeries 2025 campaign

11 Apr 2025

The One Club for Creativity has opened the call for entries for the 10th annual Next Creative Leaders 2025, a free global competition recognising women, non-binary, and trans creatives on the rise (Image supplied)

Advertising

The One Club Global Next Creative Leaders 2025 entries open

10 Apr 2025

Source: © 123rf Trust in advertising has dropped by eight percent, despite the claim that 71% appreciate brands that engage in social issues, over half still feel underrepresented in advertising, highlighting a disconnect

Advertising

Advertising trust drops 8% - indicates a disconnect with consumers

10 Apr 2025

Advertising

#Behindthe Campaign: Lil-Lets Cycle Breakers campaign

7 Apr 2025

ACA’s Graduate and Internship Programmes deliver expanded opportunity in 2025

Education

ACA’s Graduate and Internship Programmes deliver expanded opportunity in 2025

Issued by Association for Communication and Advertising 4 Apr 2025

Advertising

ARB says complaint against Department of Health TV sugar ad holds merit

Karabo Ledwaba 4 Apr 2025

WPP enhances AI marketing with strategic InfoSum acquisition

Artificial Intelligence

WPP enhances AI marketing with strategic InfoSum acquisition

4 Apr 2025

Source: © 123rf Agency Scope South Africa 2025/26 is set to launch in May 2025, and has been expanded to include AI, influencer marketing and retail media as well as a wider industry scope

Marketing & Media

Agency Scope South Africa 2025/26 to launch in May, with expanded categories and reach

4 Apr 2025

#OrchidsandOnions: Marketing lessons from the masters – Coca-Cola and KFC

#OrchidsandOnions

#OrchidsandOnions: Marketing lessons from the masters – Coca-Cola and KFC

Brendan Seery 31 Mar 2025

Puma’s biggest global campaign Go Wild: Rooted in history with a new vision of sports

Advertising

Puma’s biggest global campaign Go Wild: Rooted in history with a new vision of sports

28 Mar 2025

Ster-Kinekor, as the official representative to Cannes Lions, is proud to announce HeinekenÒ as the official sponsor of the Cannes Young Lions Competition for South Africa (Image supplied)

Cannes Lions

#Cannes2025: Heineken official sponsor of the Ster-Kinekor Cannes Young Lions Competition SA

27 Mar 2025

How AAA #ShapeShifter Adam Koekemoer is leading the creative economy

Education

How AAA #ShapeShifter Adam Koekemoer is leading the creative economy

Issued by AAA School of Advertising 26 Mar 2025

Tseliso Rangaka is the new CCO for Accenture Song SA. Source: Supplied.

Advertising

Tseliso Rangaka named Accenture Song's chief creative officer in South Africa

24 Mar 2025

Advertising

Counting chickens before they’re dunked? ARB rules in favour of KFC in "wings" dispute

Karabo Ledwaba 24 Mar 2025

Aleksandra Surogina, head of operations & content, Special Effects Media South Africa says we need to stop being marketers, and start being storytellers (Image supplied)

Social Media

Stop being marketers... Start being storytellers!

Aleksandra Surogina 20 Mar 2025

#OrchidsandOnions: Shoprite’s 'Rand-a-Rama' ad taps into 90s nostalgia

Advertising

#OrchidsandOnions: Shoprite’s 'Rand-a-Rama' ad taps into 90s nostalgia

Brendan Seery 17 Mar 2025

The streaming giant is on an advertising hunt. Source: Netflix.

Advertising

WWE RAW on Netflix creates a new advertising battleground for brands

12 Mar 2025

At the start of February, The Up&Up Group appointed Deborah Whitlock (right) to the position of marketing director and Sharleen James (left) as the MD of Razor PR (Image by Bizcommunity, Lesley Svenson)

Advertising

The Up&Up Group make senior appointments as part of the agency's strategic objectives

12 Mar 2025

The Interactive Advertising Bureau South Africa's (IAB SA) 17th annual Bookmark Awards has appointed nine jury chairs and a full panel of judges alongside Elizabeth Mokwena, the jury president (Image supplied)

IAB Bookmarks Awards

IAB South Africa 2025 Bookmark Awards names nine jury chairs

11 Mar 2025

Ogilvy has strengthened its senior leadership, with the appointment of Ipi Thibedi. Pictured left to right: Pete Case (CEO of Ogilvy), Ipi Thibedi (Group MD), Nkosinathi Biko (Chairman of Board, Ogilvy), Neo Makhele (Chief Strategy Officer), Angela Madlala (Chief People Officer), Graham Vivian (Chief Financial Officer)

Advertising

Ipelegeng (Ipi) Thibedi joins Ogilvy South Africa’s as group managing director

11 Mar 2025

Source: © Medianews4u.com Publicis Groupe will acquire Lotame, an independent data, identity and technology solution, says chairman and CEO Publicis Groupe, Arthur Sadoun

Artificial Intelligence

Publicis Groupe to acquire Lotame as part of its AI strategy

10 Mar 2025

AI in Advertising Forum – speakers and agenda announced

Artificial Intelligence

AI in Advertising Forum – speakers and agenda announced

Issued by Association for Communication and Advertising 6 Mar 2025

#OrchidsandOnions: A costly mistake, a well-timed ad, and a lesson in digital banking

#OrchidsandOnions

#OrchidsandOnions: A costly mistake, a well-timed ad, and a lesson in digital banking

Brendan Seery 6 Mar 2025

Image sourced from

Marketing

Entries are open for Loeries 2025

6 Mar 2025

M&C Saatchi Abel and Nando’s South Africa are to part ways. M&C Saatchi Abel founder Mike Abel reflects reflects on their incredible shared success (Image supplied)

Advertising

Exclusive: After a decade of magic and success, M&C Saatchi Abel and Nando’s South Africa part ways

4 Mar 2025

A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Advertising

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

Source: © More About Advertising

Marketing & Media

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

27 Feb 2025

Naked’s #GetNakedAnywhere campaign has turned an Out of Home (OOH) billboard campaign into a viral TikTok trend, with the top two videos racking up 3.8 million and 3.2 million organic views and total campaign views of nearly 20 million (Image supplied)

Advertising

Naked's #GetNakedAnywhere: From OOH billboard campaign to viral TikTok trend

27 Feb 2025

(Image supplied)

IAB Bookmarks Awards

Invitation to young professionals to join IAB Bookmarks Learner Jury

26 Feb 2025

Andrea Quaye and Sbusiso Khumalo are on the list.

Advertising

2025 Dare list unveils next-gen Black leaders in creativity

25 Feb 2025

Advertising

Controversy erupts over R28m spent on NHI marketing

24 Feb 2025

Advertising

KFC’s Streetwise brand joins forces with Khuli Chana, Blxckie and 25K for Original Feeds Original campaign

21 Feb 2025

The Loeries Young Creatives Showcase is opens for entries. The winners will not only gain bragging rights but will also secure a spot as finalists for the Loeries Young Creatives Award, to be presented at the annual Loerie Awards (Image supplied)

Youth Marketing

#Loeries2025: Loeries Young Creatives Showcase opens for entries

21 Feb 2025

Source: © Sitges Luxury Rentals Scopen has completed the 24th edition of Agency Scope in Spain. It found that Barcelona's agencies have longer relationships than other cities in the country

Marketing

Agency Scope Spain Part 2: Satisfaction with agencies as marketers adapt to changing times

20 Feb 2025

Morning After Island is a Ogilvy Honduras campaign.

Advertising

What is the Ogilvy Network's secret spice?

Karabo Ledwaba 18 Feb 2025

Source: © DFlat Madrid https://blog.dflatmadrid.com/ DFlat Mardid]] Scopen's Agency Scope has found that among the marketing professionals interviewed, 65% work in Madrid.

Marketing

Scopen's Agency Scope Spain Part 1: Marketers prefer specialist agencies across different disciplines

18 Feb 2025

Open Chair has 12 free Cannes Lions for young women; asks industry to help with costs

Cannes Lions

Open Chair has 12 free Cannes Lions for young women; asks industry to help with costs

17 Feb 2025

Advertising

No room for picky eaters? ARB rules in favour of KFC in chicken wing complaint

Karabo Ledwaba 17 Feb 2025

Source: © More About Advertising Ogilvy has made changes to its EMEA and UK teams. Jules Chalkley (left) and André Laurentino (right)

Advertising

Changes for Ogilvy EMEA and UK on eve of WPP 2024 results

14 Feb 2025

Source: © MSN Seal became a literal seal in this year's Mountian Dew Super Bowl advert

Advertising

#SuperBowl2025: From one seal to another

Danette Breitenbach 13 Feb 2025

Rick Ross teams up with Pick n Pay for Cape Town Smart Shopper campaign

Advertising

Rick Ross teams up with Pick n Pay for Cape Town Smart Shopper campaign

11 Feb 2025

Applications open for 5th ACA Women in Leadership Programme

Education

Applications open for 5th ACA Women in Leadership Programme

Issued by Association for Communication and Advertising 10 Feb 2025

Johannesburg MD for M&C Saatchi Abel, Masego Motsogi says the pan-African energy and excitement have never been higher at the agency (Image supplied)

Advertising

The Up&Up Group's M&C Saatchi Abel expands cross-border clients

7 Feb 2025