Ornico | Bizcommunity

Ornico | Bizcommunity

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Will AI reshape the future of advertising? Gen Z demands authenticity

Artificial Intelligence

Will AI reshape the future of advertising? Gen Z demands authenticity

3 days

Source: © 123rf From a consumer perspective, the SA Social Media Landscape Report 2025 found a steady decline of Facebook usage and an increase of TikTok usage

Social Media

SA Social Media Landscape Report 2025: Consumer usage sees Facebook down, TikTok up

Danette Breitenbach 30 Jun 2025

Source: © 123rf Key takeaways were shared at the SA Social Media Landscape Report 2025 webinar on Thursday, 26 June

Social Media

SA Social Media Landscape Report 2025: Industry still putting its money where the people are

Danette Breitenbach 27 Jun 2025

Call for participation: 2025 Social Media Landscape survey opens to South African marketers

Social Media

Call for participation: 2025 Social Media Landscape survey opens to South African marketers

Issued by Ornico 27 May 2025

Source: © 123rf A new report by the IAB South Africa, SA Content Creator Charter and the Influencer Marketing Perceptions Report examines the challenges and the massive untapped opportunities that exist in this market and has identified six trends

Digital

IAB SA: 6 key trends impacting influencer marketing

Casey Mantle,Dashni Vilakazi,Jolene Roelofse & Sanesh Maharaj 17 Apr 2025

The digital roadmap of South Africa’s automotive market

Research

The digital roadmap of South Africa’s automotive market

Issued by Rogerwilco 19 Mar 2025

Research

Who’s winning the automotive brand battle? New report reveals SA’s marketing and PR leaders

Issued by Ornico 7 Mar 2025

Ornico launches the 2024 PR Measurement Landscape Report: Empowering data-driven PR practices

PR & Communications

Ornico launches the 2024 PR Measurement Landscape Report: Empowering data-driven PR practices

Issued by Ornico 4 Dec 2024

Join us for 2024’s last IAB SA Actionable Insights episode

Advertising

Join us for 2024’s last IAB SA Actionable Insights episode

Issued by IAB South Africa 27 Nov 2024

BrandMapp's Stuart Lowe passes away, industry pays tribute

Media

BrandMapp's Stuart Lowe passes away, industry pays tribute

Danette Breitenbach 31 Oct 2024

Ornico launches 3rd Annual PR Measurement Survey - Take the survey now!

PR & Communications

Ornico launches 3rd Annual PR Measurement Survey - Take the survey now!

Issued by Ornico 30 Oct 2024

[Free report] Financial Brands TikTok Report 2024: Strategies for success

Social Media

[Free report] Financial Brands TikTok Report 2024: Strategies for success

Issued by Ornico 15 Oct 2024

Ornico Ad Library offers instant access to South Africa’s largest advertising archive

Media

Ornico Ad Library offers instant access to South Africa’s largest advertising archive

Issued by Ornico 25 Sep 2024

Ornico releases SA social media landscape report 2024 – now available for download

Social Media

Ornico releases SA social media landscape report 2024 – now available for download

Issued by Ornico 2 Jul 2024

SA Social Media Landscape Launch Webinar – 28 June 2024

Social Media

SA Social Media Landscape Launch Webinar – 28 June 2024

Issued by Ornico 25 Jun 2024

Ornico unveils financial services insights from 2023

Research

Ornico unveils financial services insights from 2023

Issued by Ornico 30 May 2024

Provide your insights for the 2024 Social Media Landscape Research

Social Media

Provide your insights for the 2024 Social Media Landscape Research

Issued by Ornico 16 May 2024

Actionable Insights: How the shopping experience is being reshaped by h-commerce and RMNs

Digital

Actionable Insights: How the shopping experience is being reshaped by h-commerce and RMNs

Tanja De Korte, Lesego Ngcamu, Penson Mlotshwa & Zia Nammooya 27 Feb 2024

Ornico celebrates win at the Global AMEC Awards 2023

Research

Ornico celebrates win at the Global AMEC Awards 2023

Issued by Ornico 29 Nov 2023

Ornico launches the 2nd annual edition of the SA PR Measurement Landscape Report

PR & Communications

Ornico launches the 2nd annual edition of the SA PR Measurement Landscape Report

Issued by Ornico 28 Nov 2023

Ornico launch webinar: 2nd annual edition of the SA PR Landscape Report

PR & Communications

Ornico launch webinar: 2nd annual edition of the SA PR Landscape Report

Issued by Ornico 16 Nov 2023

Calling all communicators: Participate in the 2nd Annual SA PR Measurement Landscape Report Survey

PR & Communications

Calling all communicators: Participate in the 2nd Annual SA PR Measurement Landscape Report Survey

Issued by Ornico 12 Oct 2023

Source: © 123rf The past decade has seen the consumption of alcohol by category change significantly in South Africa

Food & bev. services

SA's alcohol brand consumption changes dramatically

17 Jul 2023

Source: © TikTok TikTok communities, such as BookTok with over has over 1.5 billion video views, offer brands the opportunity to reach consumers

Social Media

TikTok communities: Aligning with authentic connections in the digital space

Danette Breitenbach 10 Jul 2023

TikTok shakes up SA social media 'Big Five'

Social Media

TikTok shakes up SA social media 'Big Five'

Issued by Ornico 3 Jul 2023

Source: © Egor Kotenko The SA Social Media Industry Report 2023 shows a strong correlation in South Africa between access to social media and privilege.

Social Media

Social media access in SA linked to privilege, while AI emerges as game-changer

Danette Breitenbach 30 Jun 2023

Register now: SA Social Media Landscape webinar explores social media in the age of algorithms and AI

Events & Conferencing

Register now: SA Social Media Landscape webinar explores social media in the age of algorithms and AI

Issued by Ornico 12 Jun 2023

Navigating opportunities for alcohol brands in an economic slowdown

FMCG

Navigating opportunities for alcohol brands in an economic slowdown

Oresti Patricios, Issued by Ornico 29 May 2023

SA Liquor Advertising Report 2023

Research

SA Liquor Advertising Report 2023

Issued by Ornico 2 May 2023

Participate in the 2023 Social Media Landscape research

Research

Participate in the 2023 Social Media Landscape research

Issued by Ornico 2 May 2023

Source © Kheng Ho Toh With the rapid advancement in technology, advertisers now have a plethora of media types to choose from, including social media, radio, print, outdoor, and more. So is TV advertising is still as effective as it once was?

Advertising

Is television advertising still as effective as it once was?

6 Apr 2023

South African fast food franchises - adapting to challenges and expanding abroad

Franchising

South African fast food franchises - adapting to challenges and expanding abroad

Oresti Patricios, Issued by Ornico 5 Apr 2023

Fast Food Advertising Report 2023

Advertising

Fast Food Advertising Report 2023

Issued by Ornico 20 Feb 2023

South African PR Landscape Report 2022

PR & Communications

South African PR Landscape Report 2022

Issued by Ornico 24 Nov 2022

South African PR Landscape Report 2022

PR & Communications

South African PR Landscape Report 2022

Issued by Ornico 15 Nov 2022

Participate in the 2022 South African PR Landscape Survey

Research

Participate in the 2022 South African PR Landscape Survey

Issued by Ornico 17 Oct 2022

Source: © Techcabal South Africans are ready to hop on “the metaverse train?

Digital

Is SA ready for the metaverse train?

30 Jun 2022

South African Social Media Landscape Report 2022 launch

Events & Conferencing

South African Social Media Landscape Report 2022 launch

Issued by Ornico 22 Jun 2022

South African Insurance Marketing Review 2022 - Ornico

Research

South African Insurance Marketing Review 2022 - Ornico

Issued by Ornico 17 May 2022

Participate in the 2022 Social Media Landscape Research

Research

Participate in the 2022 Social Media Landscape Research

Issued by Ornico 9 May 2022

South African Telecommunications Ad Spend Report

Advertising

South African Telecommunications Ad Spend Report

Issued by Ornico 25 Mar 2022

Media

Ornico debuts Pythia, the all-in-one brand intelligence platform built for marketing professionals

Issued by Ornico 28 Feb 2022

#BizTrends2022: Connecting the dots, connecting Africa

Media

#BizTrends2022: Connecting the dots, connecting Africa

Cheryl Reddy 17 Jan 2022

#BestofBiz 2021: Marketing & Media

Marketing & Media

#BestofBiz 2021: Marketing & Media

13 Dec 2021

Demystifying the Barcelona Principles - Communication Measurement and Evaluation Best Practices Webinar

PR & Communications

Demystifying the Barcelona Principles - Communication Measurement and Evaluation Best Practices Webinar

Issued by Ornico 26 Nov 2021

Danilo Acquisto, Danielle Olivier, and Mark Lollback

Digital

#IABInsightSeries: Digital video marketing

24 Nov 2021

Communication measurement and evaluation best practices webinar

PR & Communications

Communication measurement and evaluation best practices webinar

Issued by Ornico 11 Nov 2021

South African municipal elections media monitoring report 2021

Research

South African municipal elections media monitoring report 2021

Issued by Ornico 29 Oct 2021

#IABInsightSeries: Digital influencer marketing

Digital

#IABInsightSeries: Digital influencer marketing

20 Oct 2021